The way people search for a therapist has changed — and if your website hasn't kept up, you may be invisible to the very people you're best positioned to help. Teddy Bezna of Searchlight Digital breaks down what group practice owners need to understand about SEO and AI search right now.
What You’ll Hear:
- Why AI search tools like ChatGPT and Gemini are changing how potential clients find therapists, and how to make sure your practice shows up
- The most common website mistake group practice owners make — and how to fix it without a full rebrand
- How to structure your website when your team has grown and everyone serves a different niche
- Why your SEO foundation needs to be solid before you spend a single dollar on paid advertising
- How to involve your associate therapists in content creation in a way that actually works for everyone
- What Teddy has learned about leading a team and taking care of herself while taking care of others
Resources Mentioned
- Searchlight Digital: searchlightdigital.ca
- Google Analytics: analytics.google.com
- Google Search Console: search.google.com/search-console
- Upcoming webinar with Teddy — How to Be Found in the Age of AI as a Group Practice Owner, April 15th - www.grouppracticenetwork.ca/webinars
Featured Guest: Tedi Bezna
Tedi is the founder of Searchlight Digital, an all-Canadian, all-women search engine marketing agency. With over 11 years of experience in digital and search marketing, she and her team have supported over 650 websites in improving their online visibility, conversions & revenue. Specializing in working with health & wellness businesses, Tedi and her team take an integrated, people-first approach to connecting you with your ideal clients online!
Follow Tedi Bezna and Searchlight Digital
Instagram: http://instagram.com/searchlightdigital
Website: https://searchlightmarketing.ca/
Meet the Host: Lisa Catallo
Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.
Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.
Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.
When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.
Connect with the Host:
Website: www.grouppracticenetwork.ca
Instagram: instagram.com/grouppracticenetwork
Facebook: facebook.com/grouppracticenetwork
LinkedIn:www.linkedin.com/in/lisa-catallo
Loved this episode? Let’s take it a step further.
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