Where To Focus When

Laura, welcome to the Limitless Women Podcast. Our

mission is to help women business owners like you grow

profitable businesses and actualize your opportunities to

serve and give to yourself and others. Here's your host, the

founder of Limitless Women, Laura Gisborne.

So this checklist started because we, I

kept meeting people who were out of order with their activities,

right? They kept saying, I'm working on scaling, I'm working

on my processes, I'm working on writing my book. I'm working on

they had no infrastructure, they had no basics. And so when we

are doing this class business school that's getting ready to

start, the first thing we want to look at is the evaluation of

which are, you know, your vision, your mission, your

culture, your core values. Now, everybody on this call has a

pretty good setup, because I know you, but I'll tell you that

this is one of those things that it can't be skipped over. It

needs to be reevaluated, and I look at an organization - I'll

just use Pachamama as an example, because I was just with

them, you know, they're in their third decade, and as I was there

working with Belen, who is the Vice President of the United

States Board, but the President of the Ecuadorian Board. We were

having conversations about again what needs to change to match

today's needs for the organization. So, I think one of

those things that I want to say to you is that if you're going

to come through business school with me again and again and

again, because we invite you to do that. Is to look at where are

your basic pillars, where are your foundational pieces, and

are they appropriate for where you're going now? Right, you

might have created them, we might have worked on that

together in the past. Is it something that needs some

attention? I would look at that first. I would look at your

business model, and I would look at your revenue generating

activities, and figure out where is that living on your calendar

daily. So, I want you to think about, you know, the core

premise that we have in healing the poverty consciousness, and

having this business be a vehicle to heal poverty in our

partnerships with you. Thank you for your contributions. Thank

you for all that you're doing. One of the things we have to

look at is if we're not healing ourselves, if we're not taking

care of our self care, if we're not really rested, if we're not

full and vibrant, it's very difficult to give from an empty

well, right. So, when you look at your calendar, what you're

looking at first, where is all the self-care? What needs to

happen there? One of our legacy leaders, Lynette, has given me

permission to share this issue. She has, like, four hours a day

of self-care. I mean, it's wild. 70 years old, she looks like

she's 40. She's incredible shape. She's a beautiful woman,

a beautiful yogi, and she, you know, is really serious about

this. She knows that without taking care of her body, she

actually had a stroke and lost her eyesight at one point,

because she was working so hard. And there's, I think, she was 45

or 48 at the time. She just talked about this at the

Limitless Women event, you know. Today, you would look at her,

you would never know that happened, right? So, I don't

want us to have a wake-up call, and we're all old enough on this

call to have had wake-up calls. That's not the purpose. The

purpose is, how do we be really proactive and intelligent about

that now? So, where to focus? I want your days to start out with

your self-care, with your conversations with God, with

your spiritual practice, with the things that you need to do

to nurture yourself first, before you get on a computer,

before you get on a cell phone, right? I mean, one of the.. I

got another legacy leader who's not here, you know, one of our

big challenges was to get her to stop sleeping with her phone and

be like, "Quit having an affair with your telephone, it's not

healthy. Turn it off, it's time to go to bed. Okay, it'll be

there. It'll be there, all right. So, self-care first

thing, force first thing first, because the purpose of your

business is to support you and your vision and your dream, not

the other way around. Now, did everybody get this checklist and

print it out? Did you guys, you got this probably from business

school, anyway. Angela, right?

So the piece around establishing your identity.. I'm just going

to go with the getting started stuff. I think some of the stuff

you, most of the stuff you already have here, right? Open

your business checking account, check, you're able to check

those things off, determining who you serve and how. I'm going

to pause here, because I think this is one of those things

that's important. This will evolve as you evolve, right?

What we've been seeing in the evolution of limitless women,

and when I took time off for my medical sabbatical and decided

to come back was us being attractive to the next

generation of leaders. I just met another amazing woman

yesterday. 30-eight years old, young, different season of life

than I am at 60, almost right. So, looking at, do your

parameters when you're looking at your marketing language, are

you speaking to your ideal client? And one of the things

that I would really encourage you to have some support on, it

doesn't have to be for me, it can be for somebody else. Is to

evaluate, is your messaging congruent with who you want to

attract, and are they able to self select by seeing your

messaging? Are they able to raise their hand and say that

feels like me, that's important. So, who you serve is really

important. What they're struggling with is really

important. Having clarity in that messaging, and that's one

of the things we'll, we'll visit and visit and visit again in our

mission statements, is because again we can write out these are

the specific pain points, this is the criteria, these are kind

of the demographics of who knew we know we're here to work with,

but it evolves as you evolve, so your minimum viable product is

what you might have heard of, and the key in marketing, your

minimum viable criteria for client needs to be very clear. I

think that that's something that I would encourage you to really

start thinking about when you think about choosing who you

want to work with, because it's easy when we're just in this

kind of getting started phase, often to feel like I want to be

all things for all people, and we know that's not the case. The

more you can choose to be selective in your language, the

better it will be. So, creating a product or service for sale,

as on this checklist, I'll tell you, I think I would encourage

everybody to have one or two things, not 10 or 20 things. You

know, you want to really get narrow and deep about your

offers, but you want your offers to be being, you want to be

making your offers daily, if possible, or four days a week,

or five days a week, and you'll see that the more you make those

offers, more than make those invitations, and Angela, that's

this is the difference between I'm looking for connections or

I'm looking for clients or people to partner with, right,

very different in the language, so the marketing language, which

is the next piece, here is what are you saying to let people

know that you're here to help them. How are you addressing

their problems? What are you doing to broadcast that? Gigi,

you know, where are you out of the closet and into the world

with how your ideal client for your group is feeling, and how

often are you doing that? You know, I love my husband so much

because I said to him something about spending money on stuff

after I'd taken off, you know, we didn't really bring in new

clients for a couple of years, that's a long time, and he said,

and I said something about I didn't want to spend money on

advertising, he said, well, didn't you, Warren, when you

were advertising, wasn't that the biggest year you've ever

had? I was like, oh yeah, let me rethink that. Maybe that's not

such a bad idea, right?

So marketing is one of those costs of business, but you've

got to learn how to track what you're doing, and it can't be

nefarious, it can't be, you know, I'm putting a bunch of

things out there and hoping for the best, you have to go and

track what's working and what's not working, and I'll tell you,

I see that in our own business, we have that as a whole, which

we have right now, 100% difference in our revenue, when

we're tracking it, we know what we're doing makes a big

difference in what we're bringing in, which is what we're

going to do, you know, I'm doing a 90 day accelerator, so I can

do in acceleration. Yeah, we need to pump up some cash.

Whoever wants to come along for the ride, come along. I'll show

you what we're doing, and you do your own work and see what

works. Okay, so your basic websites.. I'm going to tell you

a thing that's an interesting dysfunction in the world, is not

only is the website shame that people have, but the idea that

your website is somehow going to get your business, that's not

the issue, right. So, the whole idea of SEO is a very crowded

marketplace out there. I'm a big fan. I have a girlfriend who has

a very successful business. We were talking yesterday about,

you know, the coaching platforms that are big, massive numbers of

people. I personally have experienced transformation in

smaller groups and individual work. I think it's up to each of

you to decide what's your, your paradigm and what works for you,

but I think it's something to decide on again on your website.

You're not all things for all people. You can be, we practice

very often in our world being exclusive without being

exclusionary, very inclusive network, but we're also very

clear about who our people are, I. And what it takes with the

personal responsibility is that it's necessary for somebody to

be successful, it's a big deal. Okay, so next thing I want to

say is that your, so your basic, when I say a basic website, you

need a few things there. If anybody has questions about

that, you can ask me, but you don't need what you think you

need, you need way less than you think you need. I think that's

the, that's the issue, right? I mean, that's one of the things

that we want to get around and get out of is this idea that you

need this comprehensive, deep, long journey for people to go

on. If somebody wants to find you, and I tell you, because I

have a call today with somebody who wants me, you know, and it's

very nice. For whatever reason, this girl found me, and she's

fired up. So, she has written to me through my website. I have a

contact form. She has reached out to me on LinkedIn. She has

requested to be a part of the Limitless Women group. So,

somebody wants you, they're going to go find you. So, what

you want is to really be present, but decide a few places

that you want to be present, and I think you know, Gigi, the

longer that you're in business, the more that people will be

able to find you on Google. They put your name and you're going

to pop up, that's what's important, or they put the name

of your organization in, that's what you want to be having here.

Yeah, and we could talk a little bit about SEO when I get there.

So, your networking and marketing plan, each year in the

fall, we do a year at a glance marketing plan, which you guys

keep me inability for a while. You see me pull this up. This is

not set in stone, right?

It's on a piece of paper, we could print it out, we've got

oodles of them, but it's an activity that's important to

look at, along with the sales matrix, and if you can get in

the habit of project management, you can get in the habit of

using your sales matrix, you can get a habit of creating very

simple systems to track what's going in and what's going out

with your finances, and you can love on that when it's a small

amount coming in, it will grow to be the bigger amounts, so I

think that that's an important thing to bring forward. So one

of those things to track is your list capture. How many different

places do you have opt-ins? I have a friend who built a $12

million business, $12 million dollars one year without a

website, but they had dozens of opt-in pages, smart marketing

guys. So, what you have to have is like what you had today,

where you were able to click on a button, get a free something,

and then that gave us your information, so that we can

market to you and communicate with you, right? So that list

capture the more of those you have, the better, because what

you want to do is test them, you know. We don't have a big amount

of people here, but we also haven't done a bunch of

marketing, because I haven't been, I've been in town, you

know. So we actually have a large class, it's because we are

marketing every single day, multiple times a day, on all of

our channels, sending out emails daily. This was a couple of

emails on your list. Your list will also get cold, by the way,

if you don't talk to them a little bit. So, take a minute,

you know, our open rates, and I haven't looked at today's email,

but our open rates generally run between 30 and 35% which is

pretty high for for what we do for our industry, but we also

have a small list to be market to, you know. So this is another

thing that I'm hearing, this kind of this list shame. I only

have seven. I talked to one of my clients today. I only have

700 people on my list. It was like 700 people. What if 10% of

this became clients? What would you do with 70 new clients? The

answer should be screwed, because she wasn't ready for it,

but I'll tell you that that's part of what's in the way,

right? I only have a 700 versus 700 people that said yes, they

want to hear what I have to say, that's huge, and if you get 10%

of it open, that's 70 people are going to see what you write

today. If you get 20% it's 140 people get the idea. So, if 200

people opened up this thing and they didn't decide to come,

maybe it's not the right gift. Maybe I gotta come up with a new

gift. Nothing wrong with it, but we've already created, so now

this becomes one of our ever grades. It's just out there

because I will be having a conversation. This is how this

one works. I'm just going to tell you, so that in hopes that

you guys will see the power of the work of crafting stuff and

testing it and seeing how it works, right? I know that this

checklist is so important to somebody who's brand new in

business, because I've given away again and again and again

and again and again, and they've told me this is just what I

needed. This isn't so important for you guys, because you're

well established, right? You're up, you're growing, you're

farther along than just getting started and setting up your

business. But now that I have this, when I'm talking to a new

person who meets me out networking and says, "Hey, I'm

just getting started, I have this idea, this might be the

person. He was chasing me down today. I can be like, great, go

to Limitless women.com forward slash focus and grab that

checklist, and guess what I get? I get her name and email

address. She's now on my list. Two minute conversation, didn't

have to pay for any advertising. Get the idea. How are you

building your list all the time? Have places for people to go.

Freedia Friday, I'm on a podcast. You want a copy of my

book, Lauren freebook.com How many of those can you come up

with? Give yourself, you know, a chance. We've got about a..

we've got, as we're migrating, we've got about 10 that I just

saw yesterday on an email that were like these are active and

working right, and they've all come from them testing a class,

trying it out, see if people come, but once we've created it,

there's no reason to throw out the baby with the bathwater

exam. All right, so that's something that I think you guys

can be using. I'm hoping the next piece is get basic training

and systems and sales. So, if you're with me, obviously you

have some basic training and system and sales. Now, your next

level, when you start expanding, is how you can find the nuances

for those things that are going to improve your work, and this

goes back to what you guys are talking about, as far as we were

doing this, and then we went to networking, right? We were

planning events, and we were working on that, and then we're

back to networking. I want networking to be part of the

process, because it's organic marketing, and it doesn't cost a

lot of money. We can be putting you out and building up

beautiful websites and spending a bunch of money on advertising

and testing, and it's an expensive way to go, unless

that's your area of expertise, but I'm going to tell you from

my experience, because I was offline, and then I went online

during Covid, and then offline again. Nothing converts like an

in-person conversation, nothing, nothing, nothing, nothing,

nothing. People do business with people, so yes, I want the tech,

but I want you to understand you need the very basic tech. You

don't need complicated tech at all. If you look at Laura Free

Book, I mean that page was created years ago. It's like,

here's three bullet points, here's an opt-in, and we've

moved it around, you know. And I've shot new videos over the

years, same thing for you Friday, but it's still there,

right? It's got traction, so pick a few inexpensive GoDaddy

URLs for 10 bucks, three words max is ideal, because you can

remember them. See, drop in sooner, speed up success. These

are easy for you to play with. All right, so when you are

expanding your reach, this is talking about your free offer,

and how to drive traffic. You can drive traffic, you know,

through many places. You can drive traffic through podcasts.

You can drive traffic through networking. It's a great way to

drive traffic. You've got to have a system for follow up,

unless you earn something like $8,000 in subscriptions and

brought me no money. Okay, I'm just telling you, I was really

like frustrated with it, because really spent all this money on

subscriptions, they're not making any money. I want you to

be thinking about what's going to make you money, what's going

to make you money is human connections. So, when you come

from a networking piece, what I want you to be looking at is

what's the system. As soon as you get that business card, or

you get that person's contact information, where is it on your

calendar? So, if you're going to go to an event to network, I

want you to put on the next day's a calendar, an appointment

with yourself to do the follow up, and where your VA can help

you is you could take a snapshot and send it what I use all day,

every day. That is a good app, I would say, is probably the one

thing that I've used that's really cost me $49 a year, is my

Time Trade link, and we have a Bitly to it, you guys all know

it's bitly.com Laura gives 120 minute call. I can text that, I

can send it in a Facebook message, I can give it to

somebody personally, but that goes out all the time. Love to

have a call with you, and the way I language that is what

works best for you. If it's easier, you could go ahead and

use my link here, that'll put you right into my calendar.

Can't wait to speak with you.

The other thing you need to do, if you're going to send that via

email, is understand everybody's busy. That's why I personally

like texting. I don't like text marketing. I think it's, I think

it's very invasive. I'm not a fan, but I think that you can

email people, you can send a quick text, like, "Hey, I sent

you an email, want to make sure you got it, without being, you

know, annoying to somebody. You want to create a follow-up

folder or follow-up system. How are you able to follow up with

these people? I personally love, again, having your sales matrix,

where you've had somebody - this is a prospect. As a hot

prospect, and you'll might have a conversation with somebody,

put them on the matrix, and then keep moving them until you

decide you don't want to work with this person, but that's a

front of mind thing that's super easy for you, use a simple Excel

sheet, and IGG, I don't know if you have ours, but I'm happy to

share with you if it's helpful, but it's there for you, all

right. Communication through email at a minimum, and I don't

know if you guys are doing this, Gordon Angela, because I'm not

getting them from you. I'm not on your list for some reason.

Are you sending out a monthly email? Actually, I am on your

list online. I just think what I'm seeing is I'm seeing the

invitations. I saw one, but I don't think I've seen one in a

while. What's the system like? How frequently are you emailing

your list?

So we did, we started back to doing once a month, but

then we've had a couple of extras go out, one with regards

to the event, and then one with regards to a summit that I, that

I'm on. Oh, because, yeah, because they, they required that

I send out to my email list. So

I got you, I gotcha. And it's so funny,

because I don't know if other people do this. You might tell

me if you do this. What I find when I'm marketing for other

people often is, if I'm using their kind of canned copy, we

don't have a great, we don't have a great click through rate,

we don't have a great conversion rate. It's like I feel like my

people want to hear from me, so if I'm going to market for

someone, I will write in my own language. I'll try to make the

effort to write my own language for them. Yeah, so one of the

things that was that I find, like, when I do the, you know,

creating four months for the content a day, is that the setup

for that is so important, but somebody on my team sets me up,

they do the research of what's going on, what are my

competitors doing in the marketplace, were they looking

for. So Josh was great at this for years, he would give me a

whole list of I need you to shoot these videos. It was such

a lifesaver for me, because I didn't, you know, I'm not on

social media a bunch, I'm not, I'm not a big fan, doesn't make

fun for me. So it was really helpful to have somebody do that

for me. So that might be a great assignment for your VA to give

you an idea of what are your people looking for. You can look

and see in your groups that you belong to, what are people doing

that are marketing that are similar to in your industry, and

you get it scheduled, and if you do it more than once a month,

that would be great, but don't do it if you don't have content

that's valuable for people. One of one of the people that I

really respect, who is a great copywriter, writes every day. I

don't know how she does it, God bless her, and it's not

difficult, it's just it's a practice, and it's a muscle,

right? It took me five minutes to write the email this morning.

It used to take me three hours to write an email, and it would

probably.. I still would take hours to write like a free gift

Friday, because I think about little things I want to say, and

how to get that into a short email instead of a long book,

right? But today was like a quick call to action email.

Doesn't have to take long. I would like to see you doing more

of those kind of classes and sending that to your list, you

know. So, what I sent out today was a value to you, use that as

a template, and be like, here's are you feeling this, this, and

this. If you're feeling this, let's talk. So, your social

media presence, again, this is not my superpower by any stretch

of the imagination, but I will tell you that when we track our

views and visits to our website, when we're, when we're

consistently posting on social media, even though I'm not

consistently posting, when we're consistently posting, our visits

to our website goes up, so if you're interested in SEO, GG,

that's one of the things to do is to have consistent posting.

One of the gentlemen that I follow, and I can't remember his

name, I've sent this to Leanne probably more than once. You

might be able to find Leanne on Instagram, Justin Brooks, I

think, is his last name. He's a, he's a Christian-based guy. He

has a great little slider for how he built, you know, 10,000

followers, and then one of the secrets is just posting three

times a week, you know, and he's posting Bible verses. It's not

complicated, but it's really, again, people see you

consistently. The algorithm likes you when you post

consistently. So, what can you do that's simple? Who can you

find that can help you with that?

I will tell you, if you want a resource. We have a great woman

on fiber that we hired, who did a whole bunch of templates for

us that Leanne can then modify. She went to our page, she did

our brand, and I think I paid her like $150 Might have been a

little more than that. Leanne, you have to tell me, what do we

play Manjola to be about? Do you remember?

I think it was 100

Yeah, it wasn't much, so if you want her

reference, I highly recommend her. She did an awesome job for

us, because I was like, okay, and then she created, and I

think she created like 30 for us. It was really inexpensive,

so then we could go back and change. Thank you. But that's

Faith Donald's post. Thank you, honey. If you can find Manjola

from the fiber. Thank you. If you can log in there, grab that

and see if you can give that today, because she's awesome.

The minivan, and you don't.. and it's not.. it's not that.. that

is, you don't still have to do a little bit of love on that, but

I'll tell you that you know, having somebody that's willing

to do that, when you say this is annoying for me, who can help

you with that, is really the question I want you to be

thinking about, right? So, we think about who could help you

with the email? There's tons of people on Fiverr who can write

emails for you as well. Send them to your website, give them

your book, and have them write your emails for you. You don't

have to spend a bunch of money, but you also don't want to leave

that as something that's not being done because it's

expensive. I'd rather see you do that than buy another app, you

know. Okay, so free trainings, when I said that we'll see,

we'll see if I tell myself I'm reporting, see if I'm telling

the truth, but I've got one scheduled Monday, I've got one

scheduled next Saturday, when you'll see me, what I want to

bring in clients, I'm going to be online, I'm going to be

visible, you're going to see me, right, and if it's just the

three of us, good enough, right, but what happens is it's not so

much about those of us that are here right now. It's like

building the momentum for the list and building momentum for

the audience. You never know how many people are watching. It's

really kind of a funky thing that I've discovered over the

years, is like we'll be doing stuff and doing stuff and doing

stuff, and you think you're not getting a lot of likes or

engagement there, and then I'll pop something up that they like,

and all of a sudden it's like all these people are there,

right? So the same people are seeing it, but they're just

waiting for the thing that's their thing, that's the other

reason why it's important to be putting stuff out consistently.

More trainings, and you can ask, what would you guys like me to

train on? What's important for you? What's happening? Tell me,

tell me what would be helpful for you. So, I'll put that out.

Leanne will create a post for me right now. I'm thinking about

doing a 90 day revenue accelerator. Who would be

interested in that? Write yes in the comments if you'd like to

know more, and we'll send you the details. So, can you create

a post for me for that simple piece of cake. Thinking about

doing this, coming back to work, think about doing a 90 day

revenue accelerator. Anybody interested, put it in your

groups, put it in your post, put it on social media everywhere,

and ask, and people will tell you, "Yes, I want to do it, or

"No, I won't. And even if they say they don't, even if they

don't respond, they're still watching. So, make sure you keep

sharing it. Make sure you keep sharing it, all right. So, but

this is a perfect example of, like, here's an offer that I

have. Here's a free thing I could literally just read

through this thing and do a training, and then we can create

this as a recording. You want to make sure if you're going to do

a recording and you're the one training that you're the person

on the screen, that that's how it's going to show up on the

recording, right? So, there's a setting in Zoom to do that, and

I thought ours was set up with a, but it's not working that

way. So, we'll see how this recording turns out. I could be

totally wrong. You make sure you set it up, test it, do something

like this, do a little test, see how it works out.

Go back and do it again. When you do that, you know this,

these are your products, but in every product you have, I want

you to have a call to action, and our call to action 99% of

the time is to schedule a call with me. We're not a big

organization, like, just interesting. I just got invited

to meet somebody who has a big event with like 50 speakers, and

I said I'm not interested, but thank you, and I'm not trying to

be arrogant or grand about that, but I believe that

transformation happens in intimate conversations. I

believe that people have to be safe, I believe they have to be

open. You can read so many great books, as you guys know, I'm

voracious reader, I read like seven books on this trip, it was

so much fun, and books are great, but it's not the same

thing as work that gets transformation happening with

people, right. So, if you want to have products out there, make

sure that you have a call to action that makes it easy for

people to raise their hand. Now, a lot of times people will watch

from the sideline, they think they're not ready. You'll get

this someday when I'm ready for you. I will just keep loving on

them. Your job is to keep loving on them, right? Marketing is a

loving thing to do. Thank you, Molly. So, the call to action

for us is us is schedule my call dot today. Go schedule my call

dot today takes you to a website that has a page that says, hey,

I'd love to have a conversation with you. Let me know how I can

help you. Here's a couple of questions, and then you can book

a call with me. We also have contact forms, so you, if you

don't have contact forms on the homepage of our website, I would

recommend you do that, because I get people contact me probably

at least once every two weeks, if not more often, and that's a

good thing. Just make it easy for them to get in touch with

you, your JVs, and your strategic alliances, when you

are networking, this is one of the things to do. They think

about how to really get the best ROI of your networking time.

You've got two different things going on here. You've got the

networking for clients, you've also got networking for places

where you can promote for people and they can promote for you.

So, because you have a stage. Because you have a platform,

because you have a place that people can be seen and heard,

you might invite them to be on your podcast, you might invite

them to be showcased, you might invite them to do a webinar with

you, or that you're going to share to your email list.

There's lots of ways you can invite people, you might invite

them to speak at your next event, right? All of these

things are simple things you can do, and I think this is probably

one of the things that doesn't get talked about, and why I

encourage you guys to do events so much, is that I know events

have the highest conversion rate for us as a company over the

years. Right, we're 12 years, 12 years into really doing this as

a serious business, 14 years, if you count like the two years I

was dabbling, events are where we get our money from. We spend

our money on events, and we make our money at events. You can do

online events. I'm personally not a great fan. It's fine. We

did great during Covid. We raised $40,000 during Covid. It

was great because people had no choice, but now that people are

out, I'm telling you, it's crazy how many events are out there.

Go to the events, get yourself there, and host your own events,

and invite people. So, you do see people there, say, you know,

in exchange for coming on my stage, I'd love for you to share

this with your audience speaking. We've talked a lot

about you speaking, each of you, and then the group programs for

sales, I think I like intimate groups that combine a group

component with personal attention. That's what we do in

business school.

We have our curriculum, we have live classes, we have our online

classes, and then we have personalized coaching, and I

think that's what actually creates the long-term transition

and result for people, because left alone people just get busy,

and they don't really do their work right. So, you can be

attempted through GG. All right, so when all of that stuff is

working and consistent and systemized, and you're allowing

yourself to be supported, I think that's the place to really

start looking at is how can you go back and revisit your

branding. You guys, you guys are coming through business school

right now. Gigi, I don't know if you're coming through business

school or not. We're doing a summer semester that starts next

week. If you're interested, let's have a chat, because as a

VIP, I'm happy to figure out how to do that with you in a way

that's really affordable and doable. Yeah, so yeah, so

business school is is running a summer semester starting next

week, and when we'll start a fall semester, and it's like

business school, maybe version 3.0 at this point, because we

just keep adding more stuff to it. It's good, you know, it's

good, but the personalized attention, I think, is where

people having a structure, having a commitment, being in a

class, having accountability, is where you start making some

money happen, right? Ramp up your marketing schedule. So,

Angela, this is a good example of if we've been doing an email

once a month, how much more work would it be to do it once a week

if you're going to sit down and do a lot of content and set it

up? How much more work would it be to do once a week? And here's

the deal, you can have a goal of having it once a week, and if it

doesn't go out, no small children are hurt, right? Thank

you, Fabian. But you'll call yourself to action, that's why

we did Freedia Friday. I used to do emails once a month, and I

was like, okay, if we do free gift Friday, then it calls me to

action on Fridays, you know. After eight years I got a little

lazy about it. I'm like, okay, I'm going on vacation, so you

guys can take a vacation too. I'll see you when I get back.

But the library of gifts and content is incredible. So, if

somebody wants to go on the Limitless Women blog and go to

resources and go to Business Tips, there's all kinds of stuff

there for them, yeah, they can give, give, give. Alright, so

the piece around ramping up your launches. One of my first

business coaches in 2012 2013 12 to 13, was Kendall Summerhawk,

and one of the things that she said was she does not allow

herself to go for more than two weeks without a launch, that's a

lot, and that's what I'm looking at, and kind of the conversation

I was having with Africa yesterday is here's 10 things

that we've already got, so here's 10 different gifts and

trainings and things that are ready, all you need to do is

dress me up and put me up to the camera. What can you do to get

the word out about those right? So, think about Angela. I would

use your work as the chapters of your book. How many chapters in

your book?

1919. Yeah.

Okay. So let's say that that's a lot. So, in

the best of ways, I'm excited, so if those were 19 pieces of

content, and we looked at a video training on that chapter,

and then that was transcribed and became a free report, we

have great people for that too, and. Then you send out an email

about it, where they could opt in and get the free report, and

maybe listen to the training, or attend the training, and it's

June, and we did two a month, that would take us through what,

eight months, nine months, nine months, yeah, put us all the way

to the first of next year, there's your content.

Well, when you say like that, it sounds easy.

Why not? Well,

and

again, God loves Gord, because you guys, Gord

said to me at an event, he's like, is that to always be about

you? And I'm like, well, because I'm a redhead, I'm a Leo, I'm in

front of groom, it has to be about me, it's my party. Um, and

I said, well, I'll never forget that. So cute. Um, the piece

when I hired, I really do try to tell you a story to make a

point, but I hired a woman to help me write my first book,

because I was not an author, I had no idea what I was doing.

She was like, I don't do that, and I'm like, I go, well, what

would you charge if you're going to do it because I had her, she

had written a book called Amazing Women that I'd given, I

bought for my daughter, like at Walgreens. So met her, she was

really nice. Uh, Marsha Ingle is her name, and so I paid her

$6,000 and she helped me write my book. And one of the things

was so powerful about getting the book written, and why I'm

telling you this part of the story is that because I wouldn't

have done it without hiring somebody, and that's one of my,

what are my personal distinctions, is like, I know if

I'm procrastinating on something, I need to get help,

you know, otherwise it's going to just be, it's to me, it's way

more, the cost of inaction is way more expensive than the cost

of action, so what she said is that your book, the chapters of

your book become your talk topics, so when I first started

speaking, The Power of one minute, which is the first

chapter of my book, was my talk topic, right. And then

overflowing abundance, I mean, how much you know you're talking

about money all the time, right? Became a talk talker. Walking in

faith is really the title and kind of the theme of leading a

led life, which I talk about a lot now, right. So, this, your

message is your message, your message is all right there for

you, and if you want help with that, you can give your book,

like I said, to somebody on Fiverr, and ask them to create,

create, you know, 2530 emails for me out of this, and they'll

probably do it for you for 100 bucks, couple 100 bucks, and

then it's done, and you, and you will change them, and you'll put

your own voice, your spin on the wheel, but the structure people

who are trained in copywriting, it's not rocket science, it's

only rocket science, but we don't understand it. So I would

have that done. Schedule a vacation, we're doing good with

that. GG is getting ready to take a week off. Um, hire an

assistant, which you've done, all of you have done that, and

then you'll, your assistant will need assistance. For those of

you that knew Andrea, Andrea started as Brenda's. Brenda

Rosina was my business manager for 10 years. Andrea was her

assistant, and she became my business manager for the next 10

years. So, your assistants will need assistance as you grow.

It's a good thing. Tax entity and evaluation, when you're

making some money, these are important things to have.

They're happy to have a conversation. I want to go into

it too much today. And then develop deeper content. I think

that the in the hosting live events is kind of the the

culmination here. I would say that your deeper content, in my

experience, comes out of your live events, because it's in the

live event that we actually have the deeper conversations and we

find out what people really want, who wants to tell on

themselves, is anybody out of order here, or is this helpful

at all for you? It's not really fair, because both y'all are

working with me already, all three of you working with me

already, but anything helpful for you here at GT.

Oh, yes, a lot. So I'm in the process of really, you

know, back in step one, revisiting that branding and

revisiting ideal client and shaping content around that, and

have just actually purchased Angela a lot of done for you

content

that

done, and so it's just that personal spin on it, I am

re-engaged with Instagram and made up whatever, I don't do it,

whatever that stuff is, and it has increased my engagement a

lot, so

your followers, and then there's the ripple

effect of them other places, it'll also help you as speaker,

as a speaker, when people see that you have a platform,

because they're looking and they're like, okay, people are

following this person, what do they have to say? It helps you

get booked more as a speaker.

Good. Okay.

All right. Good. All right. Beautiful. Angela,

anything helpful for you

here? Oh, a ton of helpful things, because it

helped me re refocus back in, and go, okay, just keep doing

things in order, and it'll all be, it'll all be good, and it

doesn't have to be as, as hard as I'm trying to make it, it all

comes back to simplicity, oh,

and just being kind to yourself, right, I mean.

Yeah, it's like that. I think I said this in my email this

morning, and if you saw that, was just like people are feeling

this way, feeling that way. After 35 years, I felt a lot of

feels. All right, my loves, it was so good to be with you.

Thanks for being here today.