Stop Working Founder Hours for Employee Pay

Laura, welcome to the limitless women podcast. Our

mission is to help women business owners like you grow

profitable businesses and actualize your opportunities to

serve and give to yourself and others. Here's your host, the

founder of limitless women. Laura Gisborne,

so you are in the right place if you came today to be at how to

build a business that pays you more for working less. And

you're in the right place if you are a purpose driven woman

entrepreneur who has a successful business, but you

feel like you're working too hard. You know, quite simply, we

call this founders hours for employee pay, and not everybody

identifies with that language, but basically what it means is

you're wearing all the hats in your business. You're doing too

much, and you know it. And you look at your bank account and it

doesn't match what you feel like you should be earning given the

amount of hours that you're putting in. We also call you to

be in this meeting today if you know that you're created for

greater impact. Limitless women is a philanthropy focused

organization. We know that when we use our voice to lift up

other women, not only do we grow profits for ourselves, but we

have the opportunity to give to more. And I want all of you that

feel that calling on your life to know that you don't have to

work harder to get to where you want to go, and you don't have

to settle for less than what you deserve. All right, so what I'm

going to cover with you quickly today, before we get to Q and A,

is why it's not working. You know, chances are you're here

because you heard something in our advertising, you saw

something in a video that said, hey, is this you? Do you feel

like you could do your business a little bit differently. Can we

help? So what's happening out in the world is this idea that the

faster you move, the better things are going to go, the more

you hustle, the more money you'll make. And most of us who

have been around for a little while find that that really

isn't the truth. Unfortunately, the hustle culture works well

for some folks, but it doesn't work well for spiritually

connected women. It's not how we're designed. It's not the way

we are meant to do business. And so what I want you to learn

today is the revenue system that we have used again and again and

again now at this point, with 1000s of women, to help them get

clear and focused and grounded on the order of things, and it

doesn't take long for you to get to where you need to go. We're

going to talk to you about what can happen in 90 days, and I'll

refer back to some of our different programs. So when you

hear me talking about legacy leaders, these are my private

clients that have more established businesses been

around for a while. We work in quarterly initiatives, because

what we know is that we can go narrow and deep for just a short

period of time, we can often heal something that's not

working in our business. And what I want to reward you with

today for being here is a special audit that we do for

clients. It's a private audit process with me personally. It's

really one of those things where my girlfriend Tracy Trottenberg

says, you can't see your own eyebrows. I'm trying to look

right now. You can't see your own eyebrows, right? So the idea

is like sometimes just having a reflection from the outside and

really asking the right questions can help you get on

track. So this is something I'm going to give you as a gift. It

takes about 15 minutes to take and and I'll look forward to

sharing your results with you. So I want to just rewind a

little bit and tell you about how I built limitless women. And

it was interesting putting this together, because I've been, you

know, doing this business for a while, and I realized after I

did this, Emmanuel, that I don't have a credibility slide. I

don't have a like, I'm Laura Gisborne, and here's my nine

companies, and here's all the exits. Like, I totally missed

that part. So I'll try to make it quick and tell you a little

bit about what brings me to you today. What I looked at is, what

does it feel like to be where you are right now? And I think

all of us on this call can remember where we were the day

that we heard about covid 19, like, where were we when covid

happened? It's one of those things that will be always

ingrained in our memories. So before we heard about the

pandemic, I built limitless women. This is a picture of us

at one of our conferences with my friends. This is us in

California. I built this business networking. I built

this business traveling. I built this business speaking. I would

fly up to if I got invited to speak to an audience in Red

Deer, Alberta, if you guys don't know, is like way up in northern

Canada, and there were six women there. I would get my happy but

on a plane and I would go and we built the audience. We built the

audience, and we built the audience. At one point we had,

we've had over 25,000 people come through our email list,

which is kind of remarkable from meeting me and hearing me speak

somewhere, it's just kind of an amazing thing. But here's the

problem, every person who's on the stage, every person who is a

client of ours met me somewhere face to face, and when 2019

happened, that was working March of 2020 things started to

change.

Right? If you guys kind of kind of remember where you were at

that time, at the beginning of 2020, you kind of knew things

were a little different, but didn't know why or how. We kept

hearing rumblings of what was going on in the world. I

remember being I went to Tony Robbins birthday party, which is

not quite as intimate as it sounds. There was 1000s of us

there, but we went to his birthday party in Los Angeles,

and I remember going to the airport after that and walking

into LAX, which, if you've gone to Los Angeles Airport, is

massive and usually packed full of people, and it was almost

empty, and I saw a man there in a hazmat suit. This is not the

real picture. This is a picture I got off of stock photos, just

to make the point today, just in case you're wondering. But I did

see a man in a hazmat suit there, and I'd never seen that

before in an airport. It was really like, Oh, wow. This stuff

is getting real, right? I got on the plane. The plane was almost

completely empty. I called my daughter and said, Come home.

Drive your car. She was living in California at the time. She

just gone to the party with me. Get in your car. Come home. The

next world. Next week, as you know, the world shut down. And

here's what was happening at limitless women, we had a

reality to face that was not very pleasant. I had to face the

reality that we had no social media because I didn't. I'm not

a person who likes to hang out on social media. We had no

podcast. We had a very small email list. At the time, we've

been scraping our email list for great deliverability. So we

have, you know, a couple 1000 people, not 20,000 people, and

we were not allowed to do in person events anymore, right? So

how were we going to continue to grow our company? And here's

what ended up happening. I had to take a look at what's

working, what's not working, and I had to look at my business

with fresh eyes. And the reason I'm sharing that with you, this

is me trying to figure it out in my office, right? Like a very

visual person. So wrote all these things out. I thought, how

do we actually have this business continue to go without

having the driver of traffic that we knew in the past? We had

to do something different. So the good news is, is that I

started my first job at McDonald's when I was 16, and I

think God had a bigger plan for my life. Taught me about

systems, and as I grew and had restaurants and retail stores,

my real estate company, our winery, all the cool things that

happened over the years, there was a lot of things that I

learned. What I didn't know was anything about internet

marketing, but I did know a lot about connection. I did know a

lot about building relationships, and we needed to

figure out again, how do we tap into what we already have? And

we didn't just survive in 2021 we grew by 40% this is why I'm

telling you the story. It was not about hustling. It was

completely the opposite of that. And why I invited you to this

call is because I want to share with you what we discovered that

had us grow so quickly in a short period of time, and how

you can do that in your own business. Good enough.

Interesting for you. Yeah, all right, cool. So here's what

changed everything. I realized that what got us to that first

$20,000 a month. Now there's a lot of conversation about

million dollar businesses, but I got to tell you, I hang out with

women, and that's not really what we're usually looking for.

We want to know what's our number, what's our sufficiency.

How do we have enough to take care of ourselves, our family,

hopefully have some overflow to give to others. And we need to

know our numbers. I'll talk a little bit about what those

sufficiency numbers are for you, but for most people that I know,

most women that I know, specifically, at $20,000 a

month, you've got a good, sustainable business that's

healthy, and you can get there without a whole lot of team.

What I realized that that the actions that got us to that

first 20,000 and then helped us during covid grow to 30,000 grow

to 40,000 after we'd gone really quiet, actually only required

about 20 hours a week of my time, everything else that I had

been doing, the busy work, the hustling, the traveling, all of

that was not what was actually generating revenue. So here's my

invitation to you, and you know you might raise your hand if

this sounds of interest to you. Would you like to join me in

this vision for yourself of having a $20,000 per month,

consistent revenue working less than 20 hours a week. If you're

interested in that, raise your hand. Okay, got a few people. I

can't see everybody, but if I can see you, you've got your

hands raised. That's good. Okay. Now here's what I want to bring

you back into $20,000 a month, 20 hours a week with a purpose

driven, impact focused organization is what I believe

is your divine purpose. I believe that's your Divine

Alignment. I believe that's why you're here, and it's not just

to make money. I want you to have space to be in service and

stay in your zone of genius. And when you surround yourself with

people who have different, complementary skill sets, you

honestly start building a family of impact in a community, and it

really helps not only you, it helps the world at large. So

this is what I want to tell you about. What you need in the

elements to make this happen? The first thing that you're

going to need, element number one, is a clear business model,

unlike my slide.

You're going to need a clear business model, right? You need

to know your ideal client. You need to know what they're

struggling with, and you need to know the solution for how you

are uniquely designed to bridge the gap for them. I'm going to

move really quickly through these things, and we'll come

back to them, but here's what I want to say to you, if you've

been in business for a while, don't be too cool for school

here, when I'm working with women who have been around and

had businesses for a decade or two decades, and often they're

struggling, there's some reasons why, and it usually is tied to

these pieces that I'm sharing with you in the foundation.

Great business models are super clean and super simple. Jordan,

they don't have an engineering mind behind them. They have

elegance and simplicity, and that's what has them fly. Okay?

So you want to know who is your person, what are they struggling

with, and how can you uniquely partner with them? That leads to

clear messaging. Now, here's the challenge. When you're trying to

be all things for all people, and you guys know this, you've

been around for a little while, you're not being anything for

anyone. So the biggest blind spot that I see in people's

businesses is that their marketing and their messaging is

not clear. So when you're marketing, you're trying to talk

to everyone about everything, or you're trying to do a little bit

over here for this person, or a little bit over here for another

person. Your marketing doesn't land because the messaging is

not resonant when it's super clean, right here, right now,

with the person you're meant to work with, you'll know it, and

they'll know it. And I can tell you that we're really clear at

limitless women, that we are a movement of purpose focused,

mission driven entrepreneurs who are here to use our businesses

as vehicles to change the world. We create profits for purpose.

It's very clean. Now it wasn't clean 10 years ago. It took a

while to get there, but I can tell you that now I know a lot

more about how to build career messaging so that you can move a

lot faster with your own if I can help you with that. Now, the

other piece I will say is that your third element to these five

elements you need to have is your own unique solution. So

having clarity. And I have my little snowflake here, having

clarity about what makes you different. Here's where I see

women take ourselves out of the game that I do not see men

struggle with anybody you know, hanging out with a man, got a

son, got a brother, got team members that are men. You've

got, you know people that you work with, men see the world

differently. They're often wildly unapologetic, and they

know that they're unique. I'm not trying to say this is an

arrogant thing. It's just where I see women get in trouble is

that we're comparing ourselves to everybody else we're looking

at. Why are we not farther along? And that's a result of

scarcity, thinking, poverty, consciousness, there's no one

like you. For those of you that a little more mature, when we

were kids, we learned about fingerprints, right? There was

like Sherlock Holmes. They left a fingerprint. Now we know about

things like your iris. You go to Clear. They take a picture of

your eyeball. They know that there's no one like you. They

know we know about our DNA and our genetics. We didn't know

about those things before. To me, these are all confirmation

There's nobody like you, and you're here to do what you're

here to do, and not compare yourself to anyone else. This is

a story somebody I want to share with you. Her name is Betsy

Clark. Is a dear friend of mine, as you can tell from our big

kisses here. Betsy had been in business. Again, she's one of my

friends who've been in business for a while. Business for a

while when I met her, and often friends become clients. Clients

become friends. It's just a beautiful thing. But when Betsy

came to us, she had been in business, I would say, about 15

years at this point, and she had had another business prior to

this. So this was kind of her, her legacy, focus. She needed

systems. She knew that she was great at what she did, but she

was working a lot of hours, and she was becoming a grandma, and

she wanted to be able to work 20 hours a week or less. So she

said, I heard you say that I want to is it possible, after

working together and cleaning things up, which is usually a

big part of what we have to do, we have to be willing to let go

of what is not working for us in order to move into the things

that do work for us. Often, that's a hard thing for you to

do on your own, but I will tell you, there's a lot of magic in

it. Okay, after working with us in six weeks, she made one and a

half times what she'd made in her gross revenue the year

before. It wasn't difficult. It was actually like, Oh, here's

all this freedom. Those of you that have partners, the men love

me because I'm like, great. Stop working on the weekend. Take

time be with your beloved. Be with your family. Be with the

people that you love. And that's where the happiness comes in

right now. The fourth element you have to embrace is sales,

and sales with ease is how we teach it. Sales is a service. It

is number one in transformation for your folks and a lot of

women don't feel comfortable with sales. It feels icky for

us. It feels like we're pushing. It feels like we're asking for

something, and we make it about ourselves and what's wrong with

us, and what ends up happening then is that the service doesn't

happen, and then our prospective client doesn't actually get to

experience the transformation that she's here to experience

when you shift into.

Meaning that service is happening in the act of the

sale. When someone says yes to themselves, there is a step

that's happening, they're committing, and you as a trusted

partner, are committing to help them get the results that they

want. Regardless of what your business or your industry is, it

has to happen, and it's the lifeblood of your business. So

this is a picture of Paula Muhammad, and this is a picture

of me with no makeup on last week, week before, in Mexico.

And I just want to give you a timeline of what can happen in

such a short period of time. So Paula has a beautiful business

called in my kitchen, and she's a fascinating history. I don't

know if I told you this last year, but her, her history is

that her, her father's lineage is from Pakistan, her mother's

lineage is from is from New Zealand. So she's grown up in

this global family, and she she created in my kitchen to bridge

the gap of culture. So she has online experiences. There's so

much fun, and people come from all over the world, which is

kind of a cool gig. However, she was not monetizing, and she is a

good friend of Dr Sharon spinder, who's one of our legacy

leaders. Sharon kept saying, You need to come. You need to come.

You need to come. Paula came. She started working with me on

November the fourth. November The fourth, she had zero people

as paying clients. On January 12, which is when this picture

was taken, she had nine clients in her membership program. She

has a culture and connection club. It's a lot of fun. Tell

you more about if you want to know. By January 25 we had our

money matters Mondays call. She was up to 13 people in her

program. I want to just have you look at the dates. It does not

take long to actually get traction. When you stop doing

all the things that are not the things that are working and

making money for you, and you get narrow and deep, and you

know, it's my pleasure, obviously, to have my my friends

and my partners all right up. This one got a little that's,

that's like a no sign arrow. What was here was a picture of a

woman watering a plant. Because I was like, oh, let's get a

picture of a watering plant. For whatever reason, it didn't show

up. So let's talk about money. We want to let go of any shame

around money, because the fifth element for you is to know your

numbers. Now, knowing your numbers is a big, heavy game

often if you don't know what you're tracking, but we have

systems and templates, and we have ways to help you. There's

so much more to making money than mindset. You've got to know

what to track, how to track, really paying attention to those

details. And I want you to think about this if you've come from a

childhood like I did, where you heard that money was evil and

that you had a family where people struggled around money

all the time, that tends to feed into what I see as really kind

of the root of many women's struggles in business, when we

call it your poverty consciousness, it's that mindset

that there's not enough, because somewhere you've foretold that

you're not enough. I want to tell you that you are more than

enough, and that when you get out of your own way and get

focused on what's important, which is the service of the

people that you're here to take care of through your business,

your money becomes the easy part. Making money should be

very easy, but it's not easy if we stick it in a corner and

don't water it right, if we don't pay attention to it, if we

ignore it. When you think about if you were having a

relationship with a human being, if you never talk to that human

being, if you never spend any time with that human being, it's

not going to work. Or use the idea of plants, if you didn't

water your plant, if you didn't put your plant in the sun, it's

not going to work. Not going to work. You get the idea your

money is no different. And what happens when you start to really

love your money, you start paying attention and not in a

negative way, instead, in a very positive way, you start

tracking. You start cleaning things up that are not working.

I'm going to say that again, because it's like one of the

secret tips here is, what is what is there to let go of to

make room for the things you really want in your life? This

is Amanda. I asked Amanda Slade, actually, she has a beautiful

business. She lives in Southern California. She lives by the

ocean. Now I'm so excited for her. I asked for permission this

morning, but I didn't get a chance to change the slide here.

So Amanda and I worked together last year. We started working

together. She's now in legacy leaders, and she is a mature

business. She's been in business for, I'm gonna say again, one,

probably in 10 years, maybe 12, I'm not sure exactly, but she's

great at numbers. I'm gonna tell you something. This is a woman

who tracks her stuff. And when you get to a certain revenue,

and I like to see our clients get to that first $100,000

mark, if you're not there already, no shame. We all have

to start somewhere. Right. When you get to the 100,000 it

doesn't go 100 1051 10, if there's generally a big quantum

leap that happens between 100 and about 250 in this company,

in limitless women, we went from 57,000 to 250,000

in one year. It was all a result of doing some of these actions

that was back in 2012 the first time we went over a quarter of a

million. Amanda has been tracking her number since she

and I started working together, and she had some things to let

go of. She has one revenue stream, which is one of her

offerings in her program, that last year brought in $12,000

she just shared on Money Matters Monday, that that exact same

revenue stream has brought in over 27,000

In the first three weeks of this year. So I want to tell you

again, it has a lot to do with focus. It has a lot to do with

where you're spending your time. And we have the technology. I

feel like you know, for any of you remember Steve Austin, the

bionic man, we have the technology. We can help you. It

doesn't have to be so hard. It's hard when you're trying to do it

by yourself. All right, so the five elements for quick recap

are quite simply this, you need a clear business model. You need

to know exactly who you serve, what's the transformation that

you provide, and really get clear about who are your people,

so you can gently say no thank you to the people that are not

your people. Right? You have to have clear messaging, so that

your messaging becomes magnetic and people know they're in the

right place when they're talking with you, you have to know what

is your unique solution. Each one of you has a very unique

life experience. You have a very unique way of how you serve your

people. And when you have that and you stand in your lane, all

kinds of good things can happen. The next thing is you want to

embrace sales. Sales with ease is one of those things that

happens easily when the other pieces are in place. When the

other pieces are not in place, things are not lined up. Well,

you start to see things aren't working really well. And the way

you can tell is what's working is by tracking your numbers. Now

I will tell you that at limitless women, we have a seven

pillar system that we teach. This is the beginning. This is

really what happens in the first three pillars. In the interest

of this being a short webinar, I wanted to give you a lot of

like, how do you get quickly into fast, recurring, easy

revenue I have to tell you that it's like building a house. If

your house is built on the sand. If you've heard that analogy

before, it's going to slip and slide the first time there's a

storm, your house is built on the rock. Your house is going to

continue to be strong no matter what's going on in the world. So

here's a quick action step for you. If you want to take a

moment, I want you to open up your calendars. You don't have

them open already. Grab my tea here real quick.

No idea where my phone is, so hopefully you're not trying to

talk, to me, or text me. Open up your calendar. That's where my

phone is. My phone is my calendar. That's what I was

looking for, all right? But open up your calendar. So in your

calendar, I want you to look back, and I want to give

yourself a little bit of a break, right? Because it's been

the holidays and there's things like so, so just look back at

the last few weeks. What do you see there in your activities

over the last three weeks is we're doing this as the kind of

the third week of January, 4 week, depending on how you're

counting it, how many people on this call and raise your hand if

you do and don't. Raise your hand if you don't want to. How

many of you have invitation calls on your calendar? Raise

your hand if you've had conversations with people this

week and invited them to come work with you.

Okay, good job, Emmanuel, right? Anybody else, and those of you

that are not on the call with your face, you could still raise

your hand. Gabby, hi, Gabby, welcome. Good to have you with

us. Sunny. Hi, Pamela, yeah, those of you who joined in late,

how many of you have invited people to work with you this

week? Now I want to tell you that this is one of those. Thank

you really good. Thank you for raising your hand. Here's the

thing. This is not a one and done. This is not a someday,

when I get there, I'm going to have a sale. Sales is part of

your natural day to day process, and so every day, I want you to

dedicate one hour a day to invitation activities. Now,

invitation activities can be done through marketing and they

can be done through sales, but we teach organic marketing in

limitless women. Our goal is this. We want you to be

successful, and we want it to be easy, and we don't want you to

have to think of like, where am I going to come up with a bunch

of money to pay for advertising and hire a big team. That's not

where most of you are today. You're looking at, how do I

create consistent, recurring revenue? And what I want to tell

you is that it's not about getting it one and done. It's

about the practices. It's about the power of presence. So your

results happen. And when you get the results that you want, you

want to go back and look at the origination. Where did that

client come from? If you've got a paying client that's come in,

where did they originate from? You want to look at what

happened. What was the action that you took. You want to

review what you did that worked there. Then you want to revise

it. If it's not working for you, you've got to get recommitted.

You've got to keep coming back to this. So the daily practices,

and I don't want to sound like I'm trying to talk down to you,

like your mama here, but I want to say to you that, if you want

amazing health, how many times you have to recommit to getting

up and exercising every day, right? If you want to have an

amazing partnership, if you want to have an amazing love life,

how often do you have to recommit all the time. It's not

a one and done. I've been married for 26 years. I gotta

tell you, it's not a one and done. I you know, it'd be nice

if that's the way it goes. It doesn't go that way. It goes

with the commitments. Your business is no different. It's

the actions, it's the habits, it's the behaviors that you do,

and you want to learn to love these behaviors, because they

give you the amazing.

Results on the other side, as you start building revenue, as

you start building consistent, recurring income. Now you can

hire people to do the things that you don't want to do, and

do the things that they're great at, and you start building your

dream team. And that's really the secret spot when you want to

start scaling. But right now, we want to get you to the first

level, right? So here's the deal, if you want to have

different results, you have to start taking some different

actions. Chances are you've worked hard to get to where you

are right now. But working hard is not the secret.

Letting go of the things that are not serving you, letting go

of the things that are in the way of you actually doing

revenue generating activities is going to be what changes your

outcome, okay? But you have to be willing to try something

different. And here's my house on the sand. This was pretty

good, that one actually worked the house on the sand.

Two reasons why I see women not working well in business, many

reasons. But these are really kind of the core, at the heart

of what's going on, right? Either you got some bad advice.

You bought that $97 Quick Fix thing, you invested in, you

know, a low cost program to see if it would work, but you didn't

really fully commit. You didn't do what you said you were going

to do. So you were out of integrity with yourself. And I'm

not trying to again be punishing you. I'm just saying that when

you do those things, if they have and you've done your

homework and they've got a proven system, you're going to

start to see some traction. And the traction doesn't always

happen right when you think it's going to right, because God has

God's timing, and we have our timing. But if you're doing the

wrong activities, if you're trying to build a team and

you're working on SOPs and you don't have revenue coming in

from consistent sales, you're doing the wrong activity. It's

not that that's not an important thing to do. It's just in the

wrong order. We want you to be very successful, which means you

have to go narrow and deep for a little while. That's what we

bring you back to. What is the system? What is your business

model? What is the messaging, what is your sales process? What

do you need to actually have those things be happening gently

and effortlessly so you can get the results that you want.