Sales With Ease
The Limitless Women PodcastJuly 07, 2026x
108
35:2324.3 MB

Sales With Ease

If sales has ever felt uncomfortable, overwhelming, or out of alignment with who you are, this episode of Sales with Ease will completely transform the way you think about growing your business. Laura shares the heart-centered philosophy behind Limitless Women and introduces her proven seven-step sales framework, showing how authentic service—not pressure or persuasion—is the foundation of sustainable sales success.

Rather than focusing on scripts, closing techniques, or overcoming objections, Laura explains how clarity, genuine curiosity, and meaningful connection create sales conversations that feel natural for both you and your prospective clients. She walks through each step of her proven process, from understanding the real challenges your ideal client is facing to building trust, uncovering what's truly holding them back, and confidently inviting them into partnership when the timing is right.

This episode is a powerful reminder that sales with ease isn't about convincing people to buy it's about serving the right people with confidence, integrity, and purpose. When you lead with your unique brilliance and approach every conversation as an opportunity to help, sales become a natural extension of the impact you're here to make.

What You’ll Hear:

  • Discover why the most successful sales conversations begin long before an offer is ever presented, creating a foundation of trust that changes the entire experience.
  • Explore how clarity around your unique business model influences every conversation and naturally attracts the right clients without relying on pressure or persuasion.
  • Learn why understanding the emotional impact of a client's challenge creates far deeper connections than simply discussing products, services, or features.
  • See how objections become opportunities for greater alignment when conversations are guided by curiosity, service, and genuine partnership.
  • Understand why consistent sales growth is ultimately built through disciplined systems, recurring lead generation, and an unwavering commitment to serving the people you're uniquely called to help.

Resources

Claim Your Friday Gift: Tools to Make Business Easier - https://limitlesswomen.com/free-gift-friday/

Strategize Your Next Best Step: Schedule a Clarity Conversation with Laura http://schedulemycall.today

Meet the Host:

Laura Gisborne, founder of Limitless Women, empowers female entrepreneurs to create businesses that are both profitable and purposeful. With 30+ years of experience, from building multi-million dollar enterprises to guiding small businesses, Laura understands the challenges of scaling beyond solopreneurship. She's a sought-after speaker, business growth strategist, and author of "Stop the Spinning – Move from Surviving to Thriving" and "Limitless Women." Laura's focus is on mindset, authentic leadership, and integrating social impact into business models. The Limitless Women community has raised over $750,000 for charities, reflecting Laura's commitment to "profits with purpose."

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Intro:

Laura, welcome to the Limitless Women Podcast. Our

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mission is to help women business owners like you grow

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profitable businesses and actualize your opportunities to

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serve and give to yourself and others. Here's your host, the

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founder of Limitless Women, Laura Gisborne.

Laura Gisborne:

You are in the right place to learn about sales

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with ease. Thanks for showing up today live. Those of you that

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are here live, thank you for listening in. If you're

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listening to this as a recording and you're not here with us,

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we'll do our best to really match your needs and get you

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going. So, the first thing I want to say about sales and

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about this training is that we approach sales in a very, very

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different way than most organizations. We believe here

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at Limitless Women that the work that we do is our calling. We

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believe that we have a divine purpose in the work that we do,

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and so I'm going to speak often about what can happen in the

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conversation currently when you're actually having the one

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on one conversation, and what can happen in the long run for

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you to have a long term relationship. So I want you to

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be thinking about what's happening as you're doing a

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sales conversation. I'm going to take you through the seven steps

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that we teach in the process. I'm going to show you where to

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stop, where to pause, where to really engage with your prospect

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to make sure you're on the right track. And so I'll do my best

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with this. I'm going to answer some questions at the end. We'll

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probably record that for those of you that are interested in

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having this, alright, so sales with ease here is a little bit

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different. At Limitless Women, our goal is for you today to be

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able to learn the seven step formula. We've got a great

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report for you, we've got script writing boot camp that we're

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working on. If you want to go deeper, that will be a paid

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three hour workshops. We've talked about that as an

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opportunity for you, if you need deeper work than what I'm going

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to offer you today, but what I want to have happen for you

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today is for you to see how you can use these seven steps to be

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able to really honor the process that you're in, honor the

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opportunity to be in a deep divine date with someone,

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whether or not they become your client, right that minute.

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So, it's going to be a little bit different than closing the

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sale with your features and benefits, and a lot of the bells

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and whistles types trainings that other people offer. So,

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hang in with me, and I'm hoping that it's going to be, it's

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going to be valuable for you. All right, so here's where we

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want to start the presencing that I want you to have for

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yourself as a leader in your business is to really be aware

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of the fact that you have a business model that's unique and

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your business model is going to be made up of three things, it's

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going to be made up of who you are working with, it's going to

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be made up of what they are struggling with, and it's going

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to be made up, number three, of how you meet them where they

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are, and you personally, or someone on your team, or some of

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your programs, help them get over the finish line, help them

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solve a problem. All business is all of us, and all industries

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are here to solve a problem, where sales gets tricky, and

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where the process gets tricky. In just marketing, is we can be

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so many things to so many people. So, in today's

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conversation, I want you to be really thinking about who it is

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that you work with, how you know that they are having a problem.

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They're going to talk to you about it. We're going to talk

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about how we get them to share that with us in this process,

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and then where you're uniquely designed to partner with them,

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and the positioning that's important is that you have to

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know going into this what your positioning is, so you don't

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want to go into a sales process with the idea that you're going

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to try to put your dress on that day and pull it all off, you

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want to know before you get into an enrollment conversation that

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you have a unique gift. There's something very special about how

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you do business that's different than how other people do

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business, right?

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In the same way, I say the way we teach sales is different, and

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we know this because you know there's a lot of good stuff out

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there, but what we see is what actually works in our world. So,

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what I want to bring to you is the actual steps that work,

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that's worked to generate millions of dollars, not only

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for our company, for other companies that we serve, and it

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doesn't come, you know, in the big sales, it comes in the

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little sales, it comes in the one on one conversations, it

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comes in the gentle connections, so I want you to really be

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comfortable with who you are, comfortable with your business

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model. If you need some help with that, please reach out to

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me. I'll let you know in this call how you can connect with me

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and schedule one on one time with me. If you're not already

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in a program, because that's really this clarity is

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everything. And when you go into this divine dance of sales. If

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you don't have that stuff clear, it's really tough. It's tough to

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invite people into partnership. It's tough to get a sale if

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you're not clear about who you are and what you're doing. Make

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sense. All right, so the first thing I'll say is that when we

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talk about step one here, it's the psychology of I'm going to

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move my screen up here for us. It's the psychology of

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understanding our customer, and it's the psychology of

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understanding ourselves, right? Our presencing, our deep root,

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and our positioning in our business versus posturing and

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trying to be something that we're not, is something I'm

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going to come back to again and again when you understand that

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your client did not get up this morning and say, "Hey, I want to

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buy something. What your client woke up with was, "Hey, I have a

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problem, right? It might, it might have woken your client up

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at 3o'clock in the morning. How do I do this, right? What is the

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thing that's keeping them awake? What's the thing that's not

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working for them. This is what we call step one. So, the

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psychology for us is step number one of the seven step process is

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twofold. It's the first fold that we go into this

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conversation knowing that this is a divine dance, that this

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conversation is an opportunity to serve, whether or not this

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person becomes a client, right. So, if we sales is a numbers

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game, so if you are going to be a 10% closer, that means 90% of

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the people that you have conversations with are not going

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to become your clients. That's okay. It really is a numbers

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game.

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And as you start to get clear about who you work with, what

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they're struggling with, and how you can help them, and you ramp

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up your marketing, and you ramp up your lead generation, and you

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are talking to more and more people, you'll see you're

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literally just sifting through the ones that are not your

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clients, and you're welcoming and creating space for the ones

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who are, so your psychology is that sales is not a scary thing.

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Sales is not a bad thing. You're really shopping for your next

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partnership now. I use the language of partnership in our

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world because we believe that every woman is unique. We

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believe that every business is unique. We have systems and

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foundations and frameworks that really work to help our women

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become profitable with the underlying vision of our company

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of business as a force for good, right. And I'm just sharing that

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with you, for the positioning of limitless women. If you're new

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to our playground, we're not fooling around. This is our God

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work, this is our legacy. And so we approach this with a very

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different approach psychologically. Every

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conversation matters. Every opportunity to be in service is

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really an honor and a privilege for us. Okay, that's how we

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focus at Limitless Women. So, that right off the bat creates a

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very different energy for your prospect if they're used to

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going to a place where somebody's trying to sell them

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something, right, coming from that place of service, coming

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from that place of what's up with you. How may I be of

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service to you right off the bat shifts the energy into a very

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different conversation. Are you with me?

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I mean, anybody here on the live call been someplace you want to

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go buy a car and they're just so excited to tell you all about

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them, but they have very little interest in what you want. We've

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all kind of been there, right? So, in our world, that

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psychology cannot be overstated. Before you get on a

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conversation, you want to get your head on straight. You want

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to really be in a place of gratitude and honor for the

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opportunity to be of service, right? And you know, we have

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gratitude practices, we have daily practices and self-care

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that we talk about a lot in Limitless Women. I'm going to go

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from this point saying you've got your head on really straight

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and you're very aware that the person who came to the

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conversation is not looking to buy something. What they're

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looking for is to solve a problem, whether they're looking

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for they need their taxes done, whether they're looking for,

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they need their management shifted, so they have less

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attrition in their company, whether they're looking for

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healing their relationship, whatever your business is, that

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person has a pain point, and we're going to teach you how to

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uncover with me right now. Step number two in the process is

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where you build authentic relationships by being in the

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psychology of service, by being in a place where you're here

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100% to be of service, right off the bat, you've created a warmer

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space, right, versus somebody trying to do something to you,

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you're in the invitation of partnership, you are looking for

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your next partner, you're looking for the next person you

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want to play with. So, if you were meeting your next spouse,

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your current spouse, or your next, you know, person that's

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your best friend, let's say we're going to a conference,

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you're going to meet your new best friend, and you get

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yourself dressed up, and you show up, and you fly there, and

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you're there, how would you approach.

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That conversation, you'd be really curious about the person

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you're talking to, right? You'd be, you'd be thinking, "Hey,

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this is a person who's going to be in my life for the next 10

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years or 20 years or however long God gives us, right? You

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would approach that conversation with so much reverence and so

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much appreciation that you've just met your new best friend,

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get the idea. So everybody has something special about them. If

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you can learn to fall in love quickly, this is one of my

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secret, my secret superpowers, is that I'm really good at

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loving people, and I find something fabulous about just

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about everybody that I meet. If you read my first book, you'll

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know this is not the way I was raised. It was something I

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definitely had to re-pattern in my brain, but it's not

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difficult. If you can look at people with curiosity and really

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want to know about them, and really come from a place of

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caring, warming up is easy. Get the idea. So, you start asking

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some surfact questions, you start wanting to know them, you

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wanted to know who they are, and you find something fascinating,

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and they tell you something, like where they're from, or what

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they, you know, maybe they're really into their dogs, and

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you're like, "Tell me more about that. Tell me more about that is

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where you're going, right? So, what you want to do is build

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trust. We all have heard the saying, "We buy from people we

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that are, we all buy from people we know, like, and trust, right?

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So it's no different for your prospect. You have to be

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somebody that they know, and you want to build that trust very

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quickly with me. All right, so what you want to do is get to

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building that warm level of trust, and only after that trust

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is in place, then can you go into going into the deeper

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questions and more personal questions and and somebody had

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asked before we started here, how do I move from, you know,

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kind of that discovery to to the next step. I will say, don't

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skip over this part, get really clear about what is going on for

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them, and one of the things that we, you know, that we often say

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is, if you talk to somebody, ask them how they feel about things.

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So, if somebody says, okay, this is my problem, I haven't done my

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taxes, I'm behind a year, I'm feeling stressed about it. If

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you pause there and you say, how does that make you feel, and you

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might ask, is that showing up other places in your life, is it

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affecting other places of your life? Right, what's it costing

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you not getting this handled? What you're starting to do is

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getting them to be real about what's working and what's not

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working, and when you approach this conversation, I cannot say

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this enough, but when you approach this conversation with

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your heart wide open, and you're really here in their service,

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they will feel comfortable sharing with you things that

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they don't share with anybody else. I'm sure those of you that

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are live on this call have had the similar experience that I

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have, where people will say to you, I normally don't share

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this, or I haven't shared this with anyone else. And if you're

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in an intimate one-on-one conversation, sometimes the

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tears come. That's when you know you're really serving this

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person. That's when you know you're in a divine date, right?

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Dig deeper, because the emotion is where we actually make the

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decisions we justify with logic, but we make decisions in the

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sales process as humans based on our emotions and our feelings.

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One of the reasons that we host live events is we know if we can

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get you in a room, especially for a couple of days, and we can

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really love on you, you're going to want more of that good

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feeling, right? In a one-on-one conversation, how can you use

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your words to create an environment with me? All right,

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so the discovery places where you dig a little deeper, you

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want to find out what are they struggling with what do they

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need most. You don't want to gloss over this if you kind of

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are in the surface thing, and you assume that you know what

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they need, you're going to lose the sale before you start. It

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just won't happen. So, this is the place I'm going to tell you

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that many, many, many, many of my sales conversations, and I've

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been doing this for decades now. Do not go past step number four,

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because in step number three, if I haven't uncovered a problem,

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there's no presentation.

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Now, this takes a lot of discipline. It takes a lot of

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strength not to want to bounce into I'm going to lose the sale

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if I don't pitch, but I want you to think about the difference of

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this. If you don't have a person in front of you who has a

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problem, why do you want to talk about your solution? Your

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solution is not applicable to who they are and what their life

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is, so you want to be. Smart, and not go there, all right. So,

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usually we're going to go as if you've uncovered the problem.

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You usually, at this point, they've told you what's going

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on. You've asked a few questions about, is this showing up other

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places in your life? Is this affecting other things in your

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life? How do you feel about that? What you want them to do

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is start to feel uncomfortable, and you have to be comfortable

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with them being uncomfortable, because if they stay in that

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glossy zone where everything's cool, right? We talked about

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that in our world, you're too cool for school, right? You got

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it all together with a wiring ear. They would not be on the

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conversation if they were not seeking a solution. Let me

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explain that again. This person has shown up, they've shared

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with you that they have a problem, you've gotten clear

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about what else is that doing for them, like where else is it

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showing up in their lives, and now you've got to start moving

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back to the clarity piece, right, son. This is where

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information confirmation comes in. You're going to repeat back

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to them in their words, and you actually do this well, son.

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You're just not really, you know, giving yourself credit. I

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don't think about this. Repeat back to them in their words what

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they said.

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So, as an example, in our world, because we do business

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development and business growth strategy, it's very common that

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I'll meet someone and they'll say, hey, I've been in these

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programs, I've invested in stuff, it didn't work, I'm

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really good at what I do, and I'm still not profitable, so I'm

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going to reflect back to them and say, hey, Joanne, have I

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heard you correctly? This is what you've tried other places.

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You've invested in XYZ program. You spent $5,000 You went

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through the struggle of fighting with your spouse about how we

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were going to pay for this, and you, it was really

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disappointing. And the cost of that is that you now have some

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challenges going to invest in yourself in a different way? Did

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I hear that correctly? And they're going to say yes, you're

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on track, or no, you're not on track, but you want to talk

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about the pain. You don't want to talk about them as a human,

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you want to talk about the pain that they're experiencing and

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the action that they took that didn't work, and the reason why

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you do this is means when you move into step number five, what

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you're wanting to do is uncover the objections you're going to

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want, because I guarantee you, if you don't talk about what's

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happened and what the pain is and what they've tried and why

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it didn't work, then they're going to bounce right back and

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be like, hey, I really like you. I'd like to do this, but I've

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tried these other things, they didn't work. That's why your

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discovery process is so important, and you want to stay

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there, and you want to stay there, and you want to stay

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there, and it's not easy, because we all want to be liked,

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and we like to move on to the thing that feels gentle and

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kind, and like, hey, let's celebrate and do the investment,

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but this is where the sale is made, my friends. The sale is

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not made at the end, when you're buttoning up and getting your

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credit card, that's out where the sale is made.

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The sale is made in the beginning, in step one. Usually,

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we can warm up pretty quickly, right, because there's social

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media, and we can find out things about people and start to

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like them. Usually, we met them somewhere else, or somebody's

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given us a referral. So, warming up can go a little faster. This

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part takes time, takes time to stay in the discovery. So, don't

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be afraid of it. When you're moving to information

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confirmation, all you're doing is reflecting back what they

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said in their words, and you want to use their words. There's

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power in that, because if you use your own words, and you

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start assuming, you start moving into the sale, you're going to

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lose them. Got me? Okay. Now you want to say, hey, now we're

Laura Gisborne:

going to move to this, like, okay, you've information,

Laura Gisborne:

confirmation back, you've said back to them in their words what

Laura Gisborne:

they said, you're really clear about it, they said yes, that's

Laura Gisborne:

exactly what I'm experiencing, that's exactly what I'm healing

Laura Gisborne:

now. This is a really important step, number five. So, Joe, you

Laura Gisborne:

told me that you tried these things, you made the investment,

Laura Gisborne:

you're still not profitable, and it's stressing you out. You know

Laura Gisborne:

you're here to do this work. You know that it's important that

Laura Gisborne:

you grow your business, but you've got to start making some

Laura Gisborne:

money, because you've got to pay for your bills and support

Laura Gisborne:

yourself, right? And your heart is telling you that you can see,

Laura Gisborne:

you can see in your dreams, you can see in your vision a bigger

Laura Gisborne:

piece for yourself, right? Am I right about that? She's gonna

Laura Gisborne:

say yes. Okay, cool. And you've tried the other things, they

Laura Gisborne:

didn't work, and now you've just been stuck. Why would you not

Laura Gisborne:

want to get this handled immediately? Why are you not

Laura Gisborne:

going to take action to solve this problem today? I. We have

Laura Gisborne:

amazing resources, other than dollars and cents. I don't know,

Laura Gisborne:

you know, again, if we're a great partnership at this point,

Laura Gisborne:

but I'm feeling like you're the person that is exactly why I

Laura Gisborne:

created these programs.

Laura Gisborne:

I created these programs because I kept meeting women just like

Laura Gisborne:

you, Joanne, that have a big calling on their life that are

Laura Gisborne:

really smart, that are well educated, they've studied,

Laura Gisborne:

they've done their work, and they just haven't overcome this

Laura Gisborne:

piece of finally being profitable in their company. Why

Laura Gisborne:

would you not get this handled right now? Here's what you want

Laura Gisborne:

to do, while you're asking this in the step number five, is you

Laura Gisborne:

want them to say, I really need this, I'm ready to get it

Laura Gisborne:

handled, or I'm not able to do it, because I've got 65 other

Laura Gisborne:

things that I've already paid for that I haven't used, so get

Laura Gisborne:

them to show up with that, there's no presentation at this

Laura Gisborne:

point. You are not selling anything. This is the part that

Laura Gisborne:

makes our process very different than other people's processes.

Laura Gisborne:

Are you with me? And this takes discipline, so you have to now

Laura Gisborne:

start pulling back and being like, hey, if you're not ready

Laura Gisborne:

to solve the problem, I'm really glad that we met. I wish you the

Laura Gisborne:

best, and if you would decide you ever do want to have a

Laura Gisborne:

solution, you know you've got my information, you've got my

Laura Gisborne:

number, give me a call. I'm ready to hang up the phone now.

Laura Gisborne:

Want to know what happens most of the time at this point. She's

Laura Gisborne:

like, oh no, no, no, don't hang up. How do I work with you? And

Laura Gisborne:

you know what I say. I said, well, I'm not convinced that

Laura Gisborne:

you're ready to get started right now.

Laura Gisborne:

So it doesn't really matter. The programs I have available right

Laura Gisborne:

now may not be available in the future, so I don't want to offer

Laura Gisborne:

you something that I can't honor at a time in the future, so if

Laura Gisborne:

you're, you know, when you're ready, let me know. That's

Laura Gisborne:

called a takeaway in sales. It's one of the most powerful things

Laura Gisborne:

you can do, and I'm going to tell you, it comes from

Laura Gisborne:

positioning, it comes from knowing your business model, and

Laura Gisborne:

being really clear about the value that you offer to your

Laura Gisborne:

clients, and it takes some time. So, if you're new in business,

Laura Gisborne:

you're young in business, be gentle with yourself. It takes

Laura Gisborne:

some time, it takes some practice, and sometimes you're

Laura Gisborne:

going to fake it till you make it, but you'll get there.

Laura Gisborne:

Especially those of you that are in the business accelerator,

Laura Gisborne:

you're with me. I'm here for you, and you will rinse and

Laura Gisborne:

repeat. You'll do your system, and it will come back like up

Laura Gisborne:

that didn't work, you're like, okay, well, maybe that's one of

Laura Gisborne:

the nine that are no, let's get you to the next one, so we can

Laura Gisborne:

get to a yes, and it does, and the weird thing to know about

Laura Gisborne:

sales is this, it doesn't happen like 1-234-567-8910, it doesn't,

Laura Gisborne:

it doesn't happen if you're closing 25% it's not like no,

Laura Gisborne:

no, no, yes, no, no, no, yes. It's not like a symphony. I wish

Laura Gisborne:

it worked like that. All right, it's like you may be having

Laura Gisborne:

conversation after conversation, you might have 20 conversations

Laura Gisborne:

that are no, and you're feeling like, oh my gosh, and you start

Laura Gisborne:

doubting yourself, but then you might have six people in a row

Laura Gisborne:

that are yes. You get into that zone where all the right people

Laura Gisborne:

start showing up, and you are in it, and it's fantastic.

Laura Gisborne:

But sales is a discipline, it takes you continuing to

Laura Gisborne:

practice. So we are working with you in the accelerator, we're

Laura Gisborne:

working on clarity in your messaging, and clarity in your

Laura Gisborne:

offer, and clarity in your marketing plan, and you're

Laura Gisborne:

driving consistent recurring traffic, consistent recurring

Laura Gisborne:

leads, that's how you get to have consistent recurring sales

Laura Gisborne:

conversations, and you will get better. I give you my word. And

Laura Gisborne:

one of the things to do here in this part of the conversation is

Laura Gisborne:

not try to sell. Don't push. Push causes resistance. It's an

Laura Gisborne:

energetic block for you, don't do it. It takes so much strength

Laura Gisborne:

to do what I'm telling you, because you really want to tell

Laura Gisborne:

them. But wait, I could help you, and you might even say I

Laura Gisborne:

can help you, but I can't do it for you. So, if you're not

Laura Gisborne:

ready, it doesn't matter. So, she's chasing me, which is

Laura Gisborne:

usually how it happens. How can I work with you?

Laura Gisborne:

I will say my prices are my prices, I can't change what I

Laura Gisborne:

do. My I have price integrity. We have investments and we have

Laura Gisborne:

ways for you to invest in yourself, from, you know, free.

Laura Gisborne:

We do free gifts on Friday, and we've been doing it since 2016

Laura Gisborne:

to $100,000 lifetime relationships. Since you're on

Laura Gisborne:

the edge, $100,000 is probably not what you're interested in

Laura Gisborne:

hearing about, right? Okay, give your big offer first. We're

Laura Gisborne:

moving now into step number six with me. We just kind of like

Laura Gisborne:

moved here, she's chasing. She's like, yes, but if I could do

Laura Gisborne:

something today, what would we do? That's when I'll say we've

Laura Gisborne:

got a big range, right, free to 100 grand at 100,000 in our

Laura Gisborne:

world. You become a lifetime client, you no longer pay

Laura Gisborne:

consulting fees, you now just make your consulting fees your

Laura Gisborne:

charitable donation, and we continue to love on you for the

Laura Gisborne:

lifetime of your business, we have 11 clients there. Okay, but

Laura Gisborne:

it takes time to get there. Most people don't sign up right away

Laura Gisborne:

for lifetime, they sign up for a program. If you were going to

Laura Gisborne:

start with me today, Joanne, start using it today again and

Laura Gisborne:

again and again. If you were to start with me today, what could

Laura Gisborne:

you comfortably do? And if this person comes in at, you know,

Laura Gisborne:

our accelerator, they're usually coming in somewhere like I could

Laura Gisborne:

probably come up with about 500 a month. Great. So, if we had a

Laura Gisborne:

program, and I want you to pay attention to what I'm saying,

Laura Gisborne:

lady, this is Katarina Super Tip alert, bing bing. I have not

Laura Gisborne:

talked about the benefits. I have not talked about the

Laura Gisborne:

program. I have not talked about the calls. I haven't talked

Laura Gisborne:

about money matters Mondays. I haven't talked about clarify,

Laura Gisborne:

you know, our systems for clarifying your model. I haven't

Laura Gisborne:

talked about any of that. This is how you close sales, my

Laura Gisborne:

friends. If we had a program that was at that price range. Is

Laura Gisborne:

there anything that would keep you from wanting to solve your

Laura Gisborne:

problem? You are my ideal partner.

Laura Gisborne:

I know we can help you. I know that your target of hitting

Laura Gisborne:

$100,000 a year or $250,000 a year is so achievable if you can

Laura Gisborne:

just get the right support, and one of the things that's kind of

Laura Gisborne:

cool is that we have systems to help you get an ROI on things

Laura Gisborne:

you've already invested in. You're not the first person who

Laura Gisborne:

bought something that didn't work, but we know what you need,

Laura Gisborne:

and often you've invested in something that may be really

Laura Gisborne:

great for your business, you just did it at the wrong time,

Laura Gisborne:

so if we can help you today to get in action, is there any

Laura Gisborne:

other reason why you would not want to get started right now?

Laura Gisborne:

This is the process with me, and she's going to say yes or she's

Laura Gisborne:

going to say no. I have not given her pricing, I have not

Laura Gisborne:

talked about our deliverables, I've not talked about features,

Laura Gisborne:

I've not talked about benefits, I've talked about her and what

Laura Gisborne:

she needs. Got it. So then I might say something like, she's

Laura Gisborne:

like, okay, yes, I need to go talk to my husband, or I need to

Laura Gisborne:

go to pray a few weeks ago, I need to go talk to God. I'm

Laura Gisborne:

like, okay, great. How long does that take? God's with me all the

Laura Gisborne:

time, so you know, do you need like an overnight? Like, what do

Laura Gisborne:

you need? Are we gonna talk tomorrow? And I said, you know,

Laura Gisborne:

and by 9o'clock tomorrow morning we should be able to have a yes

Laura Gisborne:

or no. Yes, great. Okay, mean you can do that. I wouldn't

Laura Gisborne:

recommend that, but you know, sometimes there's still an

Laura Gisborne:

objection here that you haven't have an address, but usually at

Laura Gisborne:

this point she's got a number in her head, and I'll be like,

Laura Gisborne:

great, I have good news for you. So, if we're ready, you're ready

Laura Gisborne:

to get started at $500 If we could get started right now at

Laura Gisborne:

$500 you're in, right? Yes, I'm in. Okay, and remember, Joanne,

Laura Gisborne:

you didn't get here overnight. You're not going to get fixed

Laura Gisborne:

overnight.

Laura Gisborne:

Our program takes a little bit of time if you're in this with

Laura Gisborne:

us for the next three months, six months, one year, we can get

Laura Gisborne:

you to where you are, to where you want to go. Excuse me. Do

Laura Gisborne:

you feel like you can make that kind of commitment? Do you feel

Laura Gisborne:

like you've been trying to do this on your own for the last

Laura Gisborne:

three, four, or five years? Whatever she's told you in the

Laura Gisborne:

discovery process, would it be really worth it if we could get

Laura Gisborne:

you monetizing in the next 90 days? Would you be willing to

Laura Gisborne:

commit to spending the next year to building a sustainable

Laura Gisborne:

business that created consistent recurring revenue for you and

Laura Gisborne:

your family for as long as you have the business? Would that be

Laura Gisborne:

something you could say yes to today. All I'm doing is invite

Laura Gisborne:

her, say yes, invite her, say yes, invited her, say yes. You

Laura Gisborne:

get the idea. Great, we take Visa, Mastercard, American

Laura Gisborne:

Express. How would you like to process your down payment? She's

Laura Gisborne:

been, oh wait, I'm not ready, blah blah blah. Okay, or she's

Laura Gisborne:

gonna be like, great, let me grab a visa. I want you to get

Laura Gisborne:

the distinction here. It's not about your offer. I wish Tish

Laura Gisborne:

was still here, because this whole idea about the hook and

Laura Gisborne:

then this and that has nothing to do with your sales. It's all

Laura Gisborne:

about she has a problem or he has a problem. Your company that

Laura Gisborne:

you're talking to, if you're doing a B to C, has a problem.

Laura Gisborne:

The HR person has a problem. You have a solution. Are they ready

Laura Gisborne:

to get going with me now? What I might throw in often, I don't

Laura Gisborne:

have to use. Number seven, the incentive for today. Usually I'm

Laura Gisborne:

pretty good about, like, it's now or I'm leaving, because I

Laura Gisborne:

got things to do and places to go, and people to see. I got

Laura Gisborne:

people that are ready to invest in their future. They're I gotta

Laura Gisborne:

work with them, they're invested. I want to get in there

Laura Gisborne:

and solve their problems and keep growing.

Laura Gisborne:

I don't have to spend time trying to prove that I'm good

Laura Gisborne:

here on a call, but if I've got a person today, I'm going to say

Laura Gisborne:

great. One of the things I'd love to give you, so that we can

Laura Gisborne:

get started right now, is I'd love to schedule an hour with

Laura Gisborne:

you as a bonus of my time. I don't have a, you know, I don't

Laura Gisborne:

know, I would like $1 per hour kind of this kind of piece for

Laura Gisborne:

you, but I can tell you, you know, if I look at my annual

Laura Gisborne:

revenue, my time's probably worth somewhere between 507 $100

Laura Gisborne:

an hour. I would love to give you that as a gift. So,

Laura Gisborne:

basically, the $500 or the 367 that you're doing for your down

Laura Gisborne:

payment at the accelerator, I'd like to just give you another

Laura Gisborne:

hour. I'd like to get started right away with doing some one

Laura Gisborne:

on one work with you privately. Your group, you're moving into

Laura Gisborne:

this program where we are as a community going to support you.

Laura Gisborne:

We are going to give you the systems, we're going to give you

Laura Gisborne:

time to develop what you need, and I'd love to honor you and

Laura Gisborne:

really get to know you and do some work with you. And so I

Laura Gisborne:

have an assessment program that I use to help me know all about

Laura Gisborne:

your business very quickly. Would that be something you'd be

Laura Gisborne:

interested in? Yes. Great, so we'll go ahead and process you,

Laura Gisborne:

we'll send you an agreement, and I start talking about it, like

Laura Gisborne:

the sale is done. These are the next steps you're going to hear

Laura Gisborne:

from my team. We're going to log you into the deal. When can you

Laura Gisborne:

fit me in for an hour? So today is Saturday. Do you have time? I

Laura Gisborne:

said I have an hour available on Wednesday. I could meet you at

Laura Gisborne:

the 3o'clock central Fridays. I don't normally take calls. We'd

Laura Gisborne:

be happy to take a call with you today, or this Friday. I'm home,

Laura Gisborne:

I'm on the ground, I'm not traveling. Can you fit in an

Laura Gisborne:

hour with me this Friday? I can do it anytime after 11. Let me

Laura Gisborne:

get out of yoga. Get the idea. It's so gentle. It's not about

Laura Gisborne:

pressure. There's no song and dance.

Laura Gisborne:

It's not about the pieces, so I would say the things when you

Laura Gisborne:

are looking for help with a script, understand that this is

Laura Gisborne:

a numbers game, and the work is your work in step number one in

Laura Gisborne:

the psychology, the work is your work in the preparation, that's

Laura Gisborne:

why we have our business accelerator to help you get

Laura Gisborne:

clear about a business model that is replicable and scalable,

Laura Gisborne:

right. We know that when you have a great business model and

Laura Gisborne:

messaging that matters, and it's tied into a marketing plan with

Laura Gisborne:

consistent recurring communication, you'll start to

Laura Gisborne:

drive consistent recurring leads. When you have consistent

Laura Gisborne:

recurring leads, you'll have consistent recurring sales

Laura Gisborne:

conversations. Then it just becomes a numbers game. And our

Laura Gisborne:

goal is not to have you be a 10% closer.

Laura Gisborne:

Our goal is to have you stand out in the marketplace and be so

Laura Gisborne:

heartfelt and different that you start closing 25% Can you

Laura Gisborne:

imagine what the difference is in your business when one out of

Laura Gisborne:

four says yes instead of one out of 10 the numbers start to go

Laura Gisborne:

fast, so we believe that this is like dating, marketing is

Laura Gisborne:

warming up, it's getting to know people. When your marketing is

Laura Gisborne:

done well, then your sales conversation is attracting

Laura Gisborne:

exactly who you want to talk to, and they are ideal clients for

Laura Gisborne:

you, so the sales conversation happens very gently. You don't

Laura Gisborne:

want to get lost in there's something wrong with, you know,

Laura Gisborne:

this whole idea of I got to do more to be more. All of that

Laura Gisborne:

doesn't work. Decide if you want to have an easy process and make

Laura Gisborne:

it happen for you. So, just remember that this is a sacred

Laura Gisborne:

dance. It is not a, you know, it's a system that works, but

Laura Gisborne:

it's also an honor. It's an honor and a privilege to be able

Laura Gisborne:

to help people. And if you something that I am doing with

Laura Gisborne:

you and you're not already in a program and you'd like to have a

Laura Gisborne:

conversation with me, you can go to schedule my call dot today.

Laura Gisborne:

We'll put something in here for you to have that, where you can

Laura Gisborne:

jump on a call with me, and let's have a conversation about

Laura Gisborne:

the clarity that you need in your business. Know that again,

Laura Gisborne:

this is just one of the pillars that we teach in our world. We

Laura Gisborne:

every business and every industry has some frameworks

Laura Gisborne:

that are the same, and every woman who has a business is

Laura Gisborne:

unique, we want to make sure we match your unique brilliance

Laura Gisborne:

with our framework to get you the results that you want. All

Laura Gisborne:

right, so book a call with me if I can help you, and I will look

Laura Gisborne:

forward to.