Messaging That Matters

What I want to say to you is this: core values

in your business are usually something that people think

about later, and I encourage all businesses to think about it

today, if you haven't, or have already thought about it,

because it's so very important, and it really informs everything

that you do in your marketing, it informs how you partner with

strategic alliances and people that want to help promote for

you. It informs how you have relationships with your

customers. Do you see what I'm saying? There's so many

different places in all the different areas of your

businesses. This is really important when we look at your

personal core values. That's something that we can do, that

can take quite a while, right. And I'm happy to share with you

mine, and how they inform my daily gratitude practice, and

how I use them, and exactly what they are. What I'll say is this:

what makes your business different is going to be one of

the first questions you want to ask yourself when identifying

your company's core values, right. So Angela asked me the

other day in a legacy leader call. Could you just give us

what makes you different? What's my number three? We are

philanthropy first. We're not strategic philanthropists, we're

not looking to look good. We really, of all the people that

I've met in the marketplace, I don't meet many people who do

what we do, the first dollars that come from our company are

donated to charity. That's how we've raised $750,000 for causes

that support women and children on five continents. And

hopefully I'm going to go to Australia this year. They will

have six. I don't know what we're going to do with the

Antarctica, because I just really don't know how many

people live there. But you guys hang in with me, okay? So, what

makes your company different, and how do you have a core value

that's attached to that? So, the way that I want each of you to

think about this is, I want you to look at some role models. You

can look at Whole Foods, I love, I love their core values, I

think they're one of the best that really is a mission-driven

company that's been very successful. You can look at E

Women Network, and they have really well written out their

core values is right on their website. Right, I want you to

think about that. The way that ours evolved was through a lot

of practice, but I want to say you don't want to have 25 core

values, you want to have five to seven core values, and they'll

usually be tied in somewhat to your personal core values. So,

the short exercise for you to do, if you haven't done this in

a while, is to sit down and write down what you value,

what's important to you, and then I want you to ask yourself

why, and for most people, in their personal core values, it's

usually around a few things, health, if they're aware that

that's an important thing, and health is one of those things

that you're only aware that's important when it starts not

working right. Wealth, abundance, being able to have

access to resources, and whatever languaging that comes

in, love and relationship with others. In my personal core

values, I have a strong core value for contribution. It's

such a big deal in my life, because I grew up very

differently than I live today, and for the grace of God, and

some really amazing women who saw me when I could not see

myself, I was able to receive access to resources that I

probably never would have had if I just been in my zone, right?

So people who reached out and said, "Hey, doesn't have to be

this way, and they lifted me up and educated me and brought me

to a new level. So, in my personal core values, what that

looks like is I have a core value around enduring

contribution. This started because I was gratefully giving

back for what I had received, but I got really clear that I

don't want to just have a one-time thing with people.

Right, you'll notice if you hang out on a playground, how much we

talk about the lifetime relationships you have with

clients.

That's really important, not only for the lifetime value,

dollars and cents for your business, but also for the ease

and grace of your experience, and the deeper healing that

happens when someone stays with you year after year. Right,

they're going to get a solution to their problem. They may have

something else, Gabrielle, that they need help with. They may

have somebody else in their family. You become, as Patricia

said, kind of like the trusted advisor for people, right? And

we have people at this point who have been with me since 2012

It's now 2024 That's pretty remarkable, right? So

philanthropy first is one of our company core values. The next

one for us is love is in the details. I believe that there's

something so important about how we do things and how we care for

people, and when we don't, and when we really care, and just

like even doing this work, you know, you could zip over this

and this could be one more thing, you're like, okay, I'm

gonna go and then we get back to my to-do's, but if you really

sit down and think about what you care about and why you care

about it, it will make a big difference for you. I'm going to

give you what love looks like in my personal values, just as an

example, that will kind of move through the rest of these. When

my children were small, when I crafted my what I call now my

circle of life, which. Encompasses all of my core

values. I had not experienced safe nurturing relationships

elsewhere, and they really were these beautiful babies that were

safe and nurturing and loving. And when I got divorced from my

first husband, I was very aware of, like, how much I miss being

with them, and how much that broke my heart, and what I

experienced with them was a level of intimacy and sharing.

Right, I'm sharing their sharing is in this give and take, really

beautiful peer to peer conversation, even though I'm

the mama and they're the baby, right? And also compassionate,

nurturing. My children are the most compassionate, nurturing

people you're ever going to meet in your life. They literally are

just beautiful givers, their father is a beautiful giver,

right? So they've grown up, that's, you know, for me the

ideal in a relationship is intimate, it's sharing intimate,

meaning like the mask is off, not intimate sexually, right?

There's compassion and awareness for each other, and it's a

nurturing environment, so when we look at how that translates

into our business, I have an incredibly intimate relationship

with many of you. We really do. We have a deep trust, a deep

relationship, a deep love. It comes because we made it a

priority in our company to make sure that you know that you're

loved, right? Whether it's your birthday gift, whether it's your

welcome calls, whether it's a handwritten note, we really look

at, like, how can we give you an awareness of how much you

matter, right? And we really, you know, we - I think we knock

it out of the park, we get to events, because we do chocolate

kisses, we do all kinds of cool stuff for everybody, but we're

just even in our day-to-day practice. I mean, if we're not

on it, I'm on Leanne. She's like, you know, that's why she's

doing client care. She's fantastic. She really is a

person who lives love us in the details in her own life. So, you

want to think about how your values are going to be

experienced by your customers and clients, and how your team

members have to match, so we recently brought somebody on.

Our next one is generosity in everything we do. Everyone who

works our team gives first, they're givers, right? We're

givers, they're givers. You want to surround yourself with people

who value what you value. So generosity in everything we do

is something I look for when we're bringing on new people to

our team. I also listen for this when I'm interviewing potential

clients, and I want you to understand that there is no

lack. Whatever it is that you want to experience in your

business, whatever that dollar and cents is, whatever that

impact is, it's available when you have clarity.

And then you do the actions to bring people back again and

again to the solutions to their problems, right. So the next

thing in our world is we believe that action changes everything.

So I look for team members who take action, I look for clients

who take action. Why do you think I do that? I am in

business partnership with my clients, I cannot do it for

them, I can do it with them. Anybody who's been married

understands, and you have a successful relationship, it's

not about what you do or what they do, it's about how you

partner, right. And so, in order for our clients to achieve great

results, that's when I talk about the 123, who are they,

what are they struggling with, how do you uniquely partner with

them, that's important in our core values, is the power of

partnerships. What we know is that when we partner with the

right people, everybody wins, right? So love is in the

details, generosity in everything we do, action changes

everything. We really believe in graceful growth, and that lives

in my own personal values, and also in the values of our

company. We're not on a race to hit a revenue goal for the sake

of hitting a revenue goal. The next book that I want to write

is Give Your Way to Millions, and I want to do that. We're at

750,000 I feel like we'll go over a million dollars in

donations, and then we'll hopefully be giving and giving

and giving as the community grows long beyond me, me here,

right? It will happen in God's timing. It will happen

gracefully, and what's most important is that we recognize

that our businesses are here to support our lives, not our lives

are here to support our businesses. This happens so

often for women that we don't allow ourselves to have time

freedom, we don't allow ourselves to rich relationships

elsewhere, because we're on a mission, and we've got strong

mission-focused businesses, right? They're pulling us

forward. We've got to build the boundaries and build the

boundaries and decide when are we going to work. So, the final

value I want to share with you is that exceptional experiences

provide the environment for transformation. We did our first

little mini event in 2010 I did not have a list, I had no idea

what I was doing. We brought in 19 people, 14 of them signed up

for our $97 a month program that we had at the time, and then

four of them signed up. For our $5,000 program, and then one, we

just lost that person. I don't know how, but you know, we go

for 100% fulfillment in the room when we have a live event, not

100% conversion that they come to our party to move forward,

but that the woman who's there has an awareness and an ability

to make a contribution to a cause she cares about, whether

it's the charity partner for the event or different, that she has

clarity on her next steps, that she knows when she leaves that

event she has had an environment that was safe and nurturing, so

she can go out and have the confidence to take action, and

then the third goal for us is that those who are in our party,

I mean, you guys are here today. If you're not in a program with

us, of course, we would love to have a conversation with you to

see, do you want to play with us? Is there some place that our

company can partner with your company to create a greater

impact in the world? So, your core values, I want you to work

on them. I want you to do this as a homework assignment. If you

want my help on that, send them back to me. Let's look at them

together. Often, what helps is to tie core values to language

that will anchor it in your brain. Right? When I talk about

I value love and relationships, I don't say I value love and

relationships, I say I value intimate sharing, I value

compassionate nurturing in the world, and I have that with my

clients, I have that with my team, I have that with my

children, I have that with people in my community, right?

Like, it's really cool.

So, choose your words to anchor something that's going to really

matter for you. It'll make it easier for you to remember.

It'll also make it easier for you to live through it. Next, I

want to move to your vision statement. Now, this again is

something that could be. Let me just tell you, how women take

themselves out of the game. Let me just pause and tell you what

I see as a possible objection that you haven't even brought up

yet, but I'll tell you that the objection I get from people is

I'm confused, I don't really understand who am I to do this?

I'm not ready. I'm going to wait until I get xyz or q or r

figured out, and then I'm going to move forward to the action.

Each one of us has a gift, and we have a reason we've been

called. That's why we're in mission-driven businesses. We

have something that's calling us forward every time we play small

and hold ourselves back, it's actually not a generous act,

because we're making it about ourselves. It's a human

condition. Okay, we're doing our best. Everybody on this call has

done a lot of hard work in our personal development, in our

professional development. We are here to lead, because we've been

called to lead, we would not be called to lead for our time.

It's my understanding that God's timing is the divine timing.

What we need to do is not get in our own way. Okay, so I'm

telling you this because I want you to really think about your

vision statement as number one, something that your company

represents, not you personally, because I'm in the business of

building businesses, not in the business of building

self-employed people. We have lots of women in our community

who are doctors and lawyers and accountants and CPAs and

financial planners and all kinds of different companies, right?

But when you build a business, it's something that's going to

live beyond you, and this is your legacy work. So, we can do

thinking about legacy when you think about a vision statement,

and I'll tell you what our vision statement is. Our vision

statement of Limitless Women is a world where business is a

force for good. Our businesses partner regularly with public

needs to provide resources as needed. All people from all

walks see themselves as valuable and others as worthy and

valuable. So this is my ideal for where business is actually a

vehicle for change. That's what we stand for in our vision. What

does your business stand for in the world? What is it that you

see in the world that you'd like to see more of? So, if you had a

magic wand, what would your company be contributing to in

the betterment of humanity, and that's a big one. My loves, take

15 minutes right now, and write your vision statement. You

should have a copy of hours, just as a template or swipe,

whatever, to give you some kind of inspiration. What is it that

your company stands for, the company that you're building,

that's going to take your message beyond you. It's for

those of you that are thought leaders, that you are the ones,

and so you're writing the books, and you're teaching your

modalities, and you're doing your piece. The way that your

thought leadership gets to be a legacy business is when we get

it out of your brain and out. Of your mouth and into systems that

can be delivered by other people. Okay, the way that I see

this statement, and you guys should have the statement, you

have the short versions, right? And then you have this longer

elaborated one. This elaborated one is where the sweet spot

lies. This is in the languaging, so in our mission statement,

that's more elaborated, that we use for our marketing language,

you're going to hear, especially not been friends for a while,

you've seen this stuff again and again and again, because that's

the beauty of what we're doing right now. Anybody that's

willing to sit down and spend 90 minutes to two hours doing this

work will have so much freedom on the other side, and that's

how life is, isn't it? Right, we did the work, okay.

So our mission statement is that we help, it says I help, but we

help mature, spiritually connected, mission-focused women

business owners to get out of overwhelm and finally find

profitability and freedom in their businesses, so that they

can give to themselves and others, and I want you to just

write this stuff down. For number one, what you want is the

who. Who is it? And what we know in our world is that the what,

which is number two of number one, AB, I guess it should be

number B. Is when someone comes to me and they say I need help.

They are intelligent. They are spiritually connected. I think

that's probably because we're philanthropy first organization.

We're not attractive to people that don't have a spiritual

component, and I don't know how to say that, other than, you

know, it's my belief system that has me give, because I can. But

people come from all different walks of life in our world. It's

not just about being Christian or Jewish or Buddhist, or you

know, but I'm saying it's not about that religion, it's about

the knowing that we get to give, and that I can see that as a

spiritual component. Okay, so who is it that you really want

to spend time with? What are they struggling with? The two

things that show up in our world are time and money. Now we know

that we all have exactly the same amount of time. However,

what happens in our world is that women are smart, they're

educated, they're working hard, and they feel tired at the end

of the day. They do not get the results they want. They feel

like there's more they have to do. That is a symptom. Now I'm

going to put my doctor hat on, Dr. Caroline, and I am not a

doctor, but as in my business, if I was going to be a business

doctor, I'll tell you that is a symptom, it's an evidence of an

underlying problem of the poverty consciousness. The

poverty consciousness shows up in two ways in our world. It

shows up in no matter how hard I work, I can't get ahead, there's

always more. The second one is this feeling about not having

money. The first time I had somebody say to me, I don't know

if I can afford to work with you. I only have $500,000 in the

bank. I was like, wow, I didn't have $500,000 in the bank. I

thought that was mind-blowing. I've had multiple women say to

me since then, I'm afraid I can't retire, I only have a

million dollars, and I'm like, wow, here's the deal, the fear

is really driving their actions and holding them back from being

in leadership. Do we feel the fear? We do it anyway. I think

Nike, whoever we give credit to for that one, we go, we do it,

and then we walk in faith, right? So, there's a spiritual

component for us again. Okay, so why people come to our world is

so that they can give to themselves and others. That's

the results that a woman wants when she comes into Limitless

Women. She is wanting to build a business that provides

efficiency for herself, for the people she cares about, for her

community, and she is desiring to give from the overflow. If

she doesn't have that, we're not a match. If she's too cool for

school, we're not a match. She's already got it all figured out.

We're not a match. We've been friends, but we're here to grow

with purpose. We are literally entrepreneurs growing profits

with purpose. That's what our subtitle is on our Facebook

page. Okay, so the first section you want here, this first

paragraph is, Who is it? And the more succinct we can get with it

and play with it. I'm here for you. What are they struggling

with? What are they aware of? Right, my women are aware of

overwhelm. They are aware of not having profits. They may be

having businesses again that it's similar to some of you. It

looks good on the outside. I got a business that's bringing in

20,000 50,000 100,000 200,000 500,000 and I'm not paying

myself. Okay, there's something wrong there. The second

paragraph is this: I only work with, and everybody write that

down right now.

If you're going to do your company, do we only work with if

you're going to be your self-employed person? Right, I

only work with no right or wrong here at Limitless Women. We only

work with women business owners, that's really an important

distinction that I want you guys to take a minute and catch here,

because these tiny, tiny ties and nuances are the big game

changer in your company. When you see me writing emails,

freezing Fridays for eight years, some of you've been on

waitlist for a long time, I. Speak to women business owners.

I've been coached to talk to female entrepreneurs, this and

that. I'm like, listen, I'm talking to women who are here to

build a business, so that it can give to themselves and others. A

business is something that goes on beyond your life. We've sold

six businesses. We did not sell six Laura Gisbornes. Well, they

wouldn't make, okay? So I only work with women and business

owners, see the difference, who have a proven track record.

Everybody in this room is successful, very humble. We tend

to attract a very humble community. Probably you're also

spiritually connected. I'm here to lead leaders, so I know that

our company is a leadership development company. We want to

work with people who are personally responsible. They

have a track record of growing their business through serving

the clients spiritually connected. Now, this is where I

want you to get this: three different distinctions that you

know about your person, and what are those distinctions of the

deeper who? But I think that's the piece we want to look here.

So, in our world, number one is they have a track record through

serving, right? There are a people that are servants, it's

not a new concept for them. Number two, in our world is that

they are spiritually connected, right, and spiritually connected

results in them being personally responsible, often, and they're

really committed to growing their profits, so that they can

give back to others. Right, I'm saying the same thing to you

again and again. I apologize, that's why I gave it to you in

writing, so you can play with it. But I want you to get the

distinctions of all the tiny distinctions, and you'll write

something like this, and you'll rewrite it, and you'll rewrite

it, and you'll rewrite it as your company grows, because you

will change as a founder. The team that you have around you

will be fulfilling the promise, right? The goal is for you as a

founder is to be the messenger, to be the person with the vision

to bring this, you know, leadership to the world. The

team, when we get into that in school, is all I mean, the team

is the most robust thing. That's why we made business school a

lifetime program, because you're alive and breathing, you are

going to be done with it, right? Until you sell this baby, or you

decide to exit, this company is going to be run by a team of

other individuals, so that you can create greater impact in the

world, right. We've got to get it out there next. So, we've got

three distinctions in the deeper who, that's number two. Number

three is the one that ladies don't like, but we're going to

hang in there and do it anyway. And number three is, Who do you

reject working with? And I will ask you, I've got to hear in one

sentence, but I got to tell you, you know the stories behind the

story. You don't have to give the context in your mission

statement, you got to be really clear about who this work does

not work for. In 12 years, we've had two people that came through

that were psychologically not well. It's in our contract. We

are not doing therapy here, that you know, I mean, we're really

not. We're that in the contract for a reason. Out of 10s of

1000s of people, right, that we've met at this point, that's

not too bad. Okay, but you got to think about the clues for the

people that are not going to be good for you, or good for your

community, or good for your team, or good for themselves.

Get the idea.

So, in our world, we absolutely reject working with somebody

who's a victim, if they are not personally responsible, which

was up here in number two. I can't do it for them, but we can

do it with them, right? So, somebody comes in and they got a

story and a drama and a drama. No, thank you. Another way we

look at that is if they're closed-minded. Same thing,

Caroline. If somebody comes in and they already know

everything, do not waste your time. Please don't bother. Love

them, as Sandra says. Bless and release them, and let them go

find their solutions elsewhere, or let them be deeply addicted

to their struggle. Not your job, okay? And the third one is being

addicted to personal drama, this little card that my son gave me.

No drama from Mama. Keep it right here to remind me, in case

anybody comes across my purview. It's all dramatic. We don't talk

to that. We have a mission. There are people in the world

that are really having real problems, not the problem that

they get a million dollars in the bank. They're trying to feed

their children, they're trying to figure out how to get

education, so they can better their families and heal cycles

of poverty. These are real problems. This is not, you know,

I only have a million dollars when stock markets down, not my

person. Okay, who is not your person? Please write it down.

That's number three. Now number four is what happens if they

don't get your help. So let's say we've got a person in our

world who's personally responsible, who has got a great

track record, who really cares, who shares our core value about

giving, and she is not profitable. She is not in a

place where she can take care of herself and others. What's

happening? What happens is she continues to feel overwhelmed.

That's not. One, number two, she continues to work too hard. You

guys hear me say this often, and one of the reasons we created

business school is that there's such an art and a science to

doing the right things in the right order in business. And

when you get the visit, like in the house, when the house is all

built, it's great, but you can't put in the windows when there's

no framing right, so teaching women to do business in the

right order, it frees everybody up right, so if they are working

too hard, that doesn't equate to working, doing the right

activities, and they're struggling to get ahead,

personally and professionally. This is the paragraph. Without

my help, these women continue to feel overwhelmed, work too hard,

and struggle to get ahead in their lives, personally and

professionally. In that section, what I want you to do is to

write under section number four what happens without your

assistance or without your company's assistance, and I want

three distinctions there, and I'll tell you, I keep going:

three distinctions, three distinctions, three

distinctions, because in your email marketing, in your social

media marketing, in your sales conversations, people can

remember three. In your talks from stage, I'm going to tell

you three things today. Okay, blah blah blah blah. Tell you

that, and then I tell you what I told you, and then I'm able to

go through number one and number two. These are two things I told

you, but before I tell you number three, I'm going to tell

you this other thing, and then I'm going to go back and recap.

The brain can handle it. You can write this stuff out one time,

and then your team can use it again and again and again and

again. So now number five is kind of sticky, but I think this

is one of those things that's worth a little time on your

part, and I'll tell you what happens in this one. So number

five in our world is you're going to go deeper, you've got

what happens. I'm just going to read this to you. So, what

happens with people in our world is they feel overwhelmed, they

work too hard, and they struggle to get ahead. Those are like

sound bites, right? But what happens underneath is that their

life becomes a living hell.

They're embarrassed, they're ashamed that they're not farther

along, because they've lost connection to their loved ones

who don't understand why they're working so hard. These husbands,

these parents, these kids, the neighbors are like, "What do you

do? Nobody has any idea. And then, when you're not paying

yourself, they're like, "Why are you working a million hours? And

then you're still not profitable. What's going on

here? Right, something needs to be addressed. They're physically

exhausted, right? So the physical manifestation starts

showing up. So our women come to me, they come to me weary, they

really do. They come to me weary, they come to me tired,

and they don't have any place they're allowed to let

themselves be that way until we get on a conversation. It's not

uncommon for women to say to me, I have been, I've been dealing

with this for a long time, and I haven't had anybody talk to

about it, and I'm not a therapist, so what I'm here to

do, I'm here to partner with you, you're here to change the

world, but our women come weary, they're physically exhausted

from overworking and from living on a financial roller coaster,

the ups and downs, and the ups and downs. Okay, we've talked a

lot about this in business school, and if you guys are

okay, I'll just say that is, I'm saying, please watch what we're

doing. Since I came back to work, two years off, it's a long

time, great luxury. We kept going, lots of followers, it's

very blessed, but we kept doing what we could do gently. But I

wasn't going to bring clients in if I couldn't support them, and

you watch me like come back to work this year. Be like, okay,

I'm back. And then we started growing, but watch what we're

doing behind the scenes. Open our emails, please. It helps our

open rate. Look at our social media stuff, like it and

comment. Okay, because what we're doing is bringing the

awareness consistently, and that's what your marketing has

to be. It has to be consistent, and it has to keep bringing. Are

you struggling with this? Let's have a conversation. I'm here

for you. Okay, so in this section, I want you to go deeper

about what happens. Are women are physically exhausted,

they're living on a financial roller coaster, they always

worry about money. Now, this is the part that freaks me out,

where I'm saying, like, how can you have a million dollars in

the bank, and being worried about money. Guess what, you can

surprise. Okay, because the underlying poverty consciousness

is not enough, and no matter how much it is, you can get $10

million I don't know, I don't have $10 million but you get a

$10 million and feel like not enough. You feel scared, it

feels real, right? Your people are dealing with something. Next

section, number, we're on number six right now. What could happen

for your respective client if they said yes to themselves?

What could happen in our world? Our women develop systems for

healthy recurring revenue, because they move to owning a

business that has consistent systems for marketing and

bringing people in, right, and we teach them things to help

them convert sales, right. So, what we want to have for our

leaders is healthy recurring revenue working way fewer hours.

Course, getting rid of the overwhelm, and this frees them

up, not only financially, it frees them up emotionally. They

start to see themselves, this identity conversation we had

becomes a completely different identity, and part of the

healing in the action in our world is by inviting you to

give, we invite you to make a contribution, because you start

to see yourself empowered if you've been feeling

disempowered, get to make a difference for somebody else,

right. Okay, so what are the three things that can happen for

your prospective client when they say yes to themselves, and

I want you to remember that when someone comes to work with you,

they're not saying yes to you, they're saying yes to

themselves, they're saying yes, I'm going to invest in getting

what I need, or what my business needs, or what my family needs

to be able to achieve the result that I'm not able to do on my

own, right? So, too full for school, never going to get

there.

Already got anything handled? Never going to get there. Really

clear about this is a problem. Going to ask for help, going to

get there. Remember the addicted to drama. Go somewhere else,

please, and work that out with a therapist. Much better. So, what

the last little group of stuff here, you see, in bullet points,

the way we help them get results is we help them clearly define a

business model that is simple, replicable, and profitable. When

I keep going back to 123, who is it that we're here to serve?

What are they struggling with, and how are we helping them?

Right, this is business, and energy exchange happens, money

changes hands, everybody wins. The next thing that we do is we

teach women how to have easy sales conversations. If you guys

are on the journey with me right now, we're playing along, we're

going to do sales with ease this summer, you're going to see it

in August. All of our thing, we got the 90 day revenue

accelerator coming up, so excited to do that with you,

moving into sales with ease, it'll be a perfect match for

what we're doing, the 90 day revenue, and it's a perfect

invitation for business school students, because it's one of

their most common struggles. So, what we look at is, we can help

them clearly define, and we help you clearly define which actions

you need to take, and all the things you'd let go of. Part of

our self-care acronym is all a subject you let go of, it's not

essential. We help you build a team when you're ready to do

that, that supports you and pays for itself, right? Because you

execute and you bring clients in, we teach you the systems

around your numbers. If you don't know your numbers, that's

what we're here for, right? To analyze your numbers, and you

want to start tracking what's got when you get a little, you

know, your numbers, have them be your friend. That's a big part

of our healing in Limitless Women. Often, women are not

comfortable with their numbers. It hasn't been their playground.

They haven't had that education. They've deferred that, and

somewhere they got a message that, hey, maybe that's not for

you. So, the final thing that we have in here, the in our

results, the steps - these are actually this section number

seven are the steps you take someone through to get the

result that you're going to get, so again in your world, Gabby,

you can probably see the different steps that you take,

there's probably a discovery, there's some clarification,

there's some things that have to be done to get provided, to get

prepared, and to be qualified. I'm going to imagine there's

steps, right? So we want to do is put language to those steps,

so that you can use this language in your enrollment

conversations, and because I have this language right in

front of me, I can make it really easy when I'm having a

sales with these conversations. I can say to Lacey, you remind

me so much of my client, Mary Jo, who had a very similar

experience. This is what she was struggling with, and this is how

we helped her, and as soon as she got the systems in place,

and she understood her numbers, and we helped her build a rock

star team, she had all kinds of freedom to go and scale her

company and go to multiple locations, but this is what,

what do we do, how do we do it, what do we do, how do we do it,

number seven is how do we do it. What are the steps? The final

thing we have here, which is usually something we don't get

to talk about very often, unless we're like in this environment

or in a live event, is that we co-create with our clients a

business that not only sets them free, it becomes a part of their

legacy that they can be proud of. You get that book written,

you get those clients healed, you get those kids scholarships,

you get this work in the world. You feel great. I was pleasantly

surprised when I went to Ecuador. I didn't expect to even

see Veronica. I really didn't expect to hear about 400 babies.

Hot dog, what is celebration? celebration. I'm giving

gratitude for that every day.

What it brought me about in the world, we probably should brag

about a little bit more, but I think it's a, you know, that

place, not because it's not me. We did that, that's what our

community is capable of, saving lives with me. So that's what I

got for the long. Version of the mission statement. The short

version is here on your sheet underneath the vision statement,

and I think at least I hope if I did a good job today it will

make sense to you when I say our bigger mission is to heal the

poverty consciousness. Is literally what I do all day,

every day, is love women into loving themselves, and yet women

don't comment to me for that, which is why we have this one,

and this is the sweet spot. This is the language that you need

for the website, this is the language you need for social

media, this is the language you need for enrollment

conversations, this is the messaging that matters for your

business, and I still know that I know what we do. I know that

in the healing, women become incredible leaders, they become

incredible contributors, and they often are just not ready

for that conversation. Just like that last one, the legacy part,

people are like, "Oh, wait, I'm not ready for legacy, someday

when I get there, I'll do that. So, by giving them opportunities

to give and grow as they grow, it's really sweet stuff. Thank

you so much for making time to be with me today.