How To Market For Profit And Purpose

Welcome to the Limitless Women podcast. Our mission is to

help women business owners like you grow profitable businesses

and actualize your opportunities to serve and give to yourself

and others. Here's your host, the founder of Limitless Women,

Laura Gisborne.

What I have for you today is a conversation

about what's happening with how we approach marketing at

Limitless Women, and we do some things a little bit different,

as you know, right? Because you've been hanging out with me

for a little while. I want you to know that when you are

looking at your own marketing, there's the things that you know

from I'm supposed to be posting on social media. I'm supposed to

be this stuff. The the reality is that's not going to be the

thing that's going to help you get sales. And everything that

we do here is we want to focus on having you get profitable as

quickly as possible, and we want you to then use those profits

for purpose. Which you guys know, I'm kind of preaching to

the choir. The principle of limitless women is that when a

woman builds a business that is profitable, she can give to

herself and then give to others from the overflow. That's what I

want you guys to understand. That focus on marketing is not

the way marketing is taught in many places, which is one of the

reasons why I created this presentation for you. I want you

guys to understand that if you actually approach your

marketing, and this goes back to what you were saying a few

minutes ago, Kendra, as an act of service, as an act of love.

If you guys can remember when we were together at the Flow

Retreat talking about sales with ease, and how every sales

conversation is an opportunity to be in deep service. It's a

very sacred opportunity with people. I want that shift to

happen for you here, because what happens when you don't have

that is it feels like a burden. It feels like an obligation

instead of something you get to do. So what we look at at

Limitless Women is how can our marketing actually add

tremendous value to build trust and to build a relationship,

whether or not that client or that prospect becomes a partner

down the road? With me, okay. So here's your menu. I'm going to

give you a menu today of some of the things I want you to be

focused on. I'm hoping Kendra, this will be will be somewhat

helpful when you look at your year at advance calendar, right?

You're like, where am I going to put these things? You're not

going to do all things at the same time because we're human

and none of us have a marketing team of 300 people to do it all

for us, right? So you want to look at is what can I do now?

How can this be gentle? How can it actually work for my business

in a way that doesn't stress me out? And what's the right mix

for me? I think that's one of the things that's like just

being gentle with yourself in the process is super is super

important. To recap, what I was just talking about, this

training is for you to really look at what are the marketing

activities that you need to be focused on daily, weekly,

monthly, in a way that is gentle for your nervous system, but

also has consistency. And I think that's one of the things

that's the hardest part. Is like the starts and stops. Are you

with me? Like where you're like, you get excited, you do a whole

bunch of stuff, you're really enthusiastic, and then it's like

life is lifeing, and then you get taken out of the game. What

we teach here, and I want you guys to go back to this if you

haven't watched or listened to my recording on how to create

four months worth of content in a day. I'm literally getting

ready to fly back to Sedona to do this again in two weeks. In

the midst of life is lifing, because it's so powerful for me

as a person who loves to travel to get a big chunk of stuff done

at one time. I want you to do your business the way that feels

right for you. Some of you love to create daily. I'm not that

kind of person. I need a lot of space for creativity, but I do

know that marketing is super important. And the principle for

this, and thank you for your patience.

While I reiterate that for you, those of you that have been with

me for a little while, is that this is a core philosophy. This

is not a one and done kind of thing. Marketing is something

that you get to do, not something that should be a

burden for you. And sometimes it feels burdensome because we put

ourselves under so much pressure. I want this

conversation today to be a way to have you have less pressure

and to understand that here, what we stand for is you being

profitable, you having not only financial freedom but time

freedom and emotional freedom that comes from being able to

take care of yourself, the people you care about, and those

you want to give to above and beyond that you get to when

you're profitable, right? So everything you want to do in

this conversation is really focus: is this activity going to

drive the results that I want, that I said was important to me.

So, those of you that have gone through foundation training with

me, you understand we've got your assets. Those lead to your

brand. Your brand is an integral part of building a business

plan. And then, when you have a plan, you've got to do the

actions every day, right? So, what I want you to do is think.

Are the actions you're taking congruent with inviting the

people you really want to work with into your world in a way

that's so aligned with the vision, the mission, and the

purpose of your business? With me, okay. So, what today's

conversation is about is your marketing menu-not everything

all at once, but which things feel congruent for you right

now? What do you want to focus on? And then the things that

feel like that might be good for me down the road, right, Kendra?

We're talking about joint ventures, alliances, strategic

partnerships. I think you can do all of these great things in

your business. In fact, I know you can because I've done it

myself. But it doesn't happen all at once, right? We want to

find what's the consistency, what's the rinse and repeat that

I can encourage you to be taking every day in your business, the

days that you're working, in a way that feels fluid and gentle.

I'm going to keep coming back to that, you guys, because this is

a place that I've struggled and spent so much time and so much

money really trying to fill into, like, how do I create a

system so I don't have to think about it? Well, if you want to

grow your company, you're always going to be thinking about your

company, right? I mean, I'm sure everybody on this call wakes up

and thinks about their lives. They think about what you know.

Hopefully, we're in our gratitude practice, we're our

time with God, and then when we get to work, we're thinking

about okay, what am I needing to do right now? What does my

business need from me? What I want you to do is shift that a

little bit and think: Who can I serve today? Who's the person

out there? It could be one human, right? So the idea of

like I don't have a big enough list to accommodate the vision

that I have for all these things-it starts with one. It

starts with serving one human, and then one human becomes two

people, becomes three people, becomes five people. You don't

build a million dollar business overnight. It takes a little bit

of time and practice. But the more you stay in service, the

more purposeful you are. I think, you know, just my own

experience with all the women that I've worked with over the

last decade. That's a sweet spot. You want to actually have

a plan that feels authentic to you and feels really congruent

to the service that you're here to do. Right there, you are

Brittany PewDiePie. All right, so everything in our world is

based on relationships. Everything, and I've got to tell

you, I was in a sales training the other day. It was

interesting.

I was in a sales training right after I'd given you guys sales

training at the flow retreat with a different guy who was he

has a sales team and large organizations and blah blah

blah, and of the group, they were like everybody was

struggling so much and I wasn't struggling so much not because

I've got it all figured out but I can tell you that this is the

part that I know as I know as I know as I know as much as I know

that my hair is red, right? Like I know that meaningful

connections in authentic relationships are the secret

sauce to a highly profitable business and to a really

fulfilling life, right? I mean, this talk about how I want you

to not just build your business to build your business, I want

you to build your life first, and then figure out where your

business feeds that. Where does your business fit in, right?

Instead of everything I do has to you know drive to this, how

do you take care of yourself first? And to me, being with you

guys is that piece, right? Like being able to be in this love

fest of our community. So many women I meet don't have this.

They don't have access to girlfriends who know what it

feels like to be in the trenches. So I want you to think

about in your own work whether you're working with people one

on one or you're offering group opportunities. Where can you

provide even more opportunity for deeper relating and deeper

relationships? The basic piece that I use to build limit what

you know limitless women today, and I have to tell you when we

moved from Infusionsoft over to go high level. You guys have

heard me say this before. We'd had 25,000 people come through

our email list at that point. I promise you, we had we did not

have social media. You guys, I no idea how we got to all this

big number of humans, and all I can tell you is that my biggest

clarity on how to pay this forward to you is the power of

networking. In 2011, I met Sandra Yancy, the founder of E

Women Network. I joined eWomen and I started going to their

events, and I started flying around and going to other

events. I'm not saying that you guys have to do that. You live

in a city. I lived out in Cornville, right? So it was like

if I wanted to get connected to other humans, I had to do that.

Now the internet has grown quite. You know, there's way way

cooler ways to be connected with people than having to get on a

plane every time. But I will tell you that if you can commit

to consistent networking, and everybody that lives in Austin

who's a woman needs to be at least once or twice going to

Creative Collective, visiting with Torian Bridget, feeling

into that community, and even you know, here's one of the

things you can do there. And this has just came to me as a

more mature person. I mean, to me, I feel like there's such a

great opportunity for that growing. Community to be a

mentor and to be of service and to love on this next emerging

group of women, and in those rooms when I co-there I meet

other legacy-focused mature women as well. The the pictures

you know is Tori and Bridget are young and beautiful, and you'll

see them and they kind of attract this younger crowd. But

that's not everybody in the room. So you can know who your

people are, and then you can figure out again how to have a

conversation, how to build that next level of conversation. The

best advice I can tell you is to get out of the house, get out of

the house, get in rooms with other people, and if it's not

easy for you. Do it in a way that's gentle, right? We don't.

You guys know this after all these years. I don't speak for

breakfast. I've spoken for breakfast one time because my

son asked me to do it for a physician who was his mentor.

So I had to go spend the night in the hotel the night before,

so I could wake up at the hotel where the event was because

she's not a morning person, right? So outside of that, what

I can do is lunches. What I can do is like early evenings. I

don't do late nights. You know, I'm just it's not my season of

life. So find the thing that works for you and tap into it.

And I would just say meeting people, having fun with them

instead of actually having it be a burden. Right? Like how can

you look forward to this? We have a client. We just did a

podcast interview with her name is Shelly Howard. She, when she

came to work with me, this is literally her entire marketing

was this. She went out and networked four days a week. She

lived in Orange County at the time. I'm not sure if she's

there now. She's still in California, but she literally

just went from every chamber of commerce to all these different

towns, and she built her business to multiple six figures

just by going out saying, "This is who I am. This is who I'm

looking for. This is what my company does. Who do you know?

And then, because she's a generous person, she'd be like,

"How can I help you? Right? It's just the power of this. I don't

want to make the whole call about this, but I've got to tell

you, this is probably one of the most overlooked strategies in

our community that I want to see more of you taking advantage of

because it costs you your time. And when you start your business

and you're kind of getting emerging, you're getting going.

You often have way more time than you have money. When you

get a little farther down the road, you have more money. You

don't have as much time, right? So these two things have a

dance. I want you to be thinking about where can you be out and

be curious and connect with people. What you need when you

show up, besides your beautiful self, is some way for people to

stay in touch with you. Now we live today in the world of

technology. People are sharing phone numbers. That's great, but

if you're doing that, remember to follow up. So when you're

connecting with someone, like if I meet somebody at Creative

Collective and I get their number, I don't want to just get

their number. I want to get their number, and then I want to

get an appointment. I want to say, when would you like to talk

this week or next? I'd love to know more about you. There's 50

people here. I'd love to know how I can connect you, who I can

introduce you to. Do you want to get on a quick call and make

that happen? You can schedule that right then, right with me.

Do that now. If you're going to use business cards, because I'm

getting ready to go to the eWomen conference, right?

There'll be hundreds of women there. One of my strategies is

that my business card has my picture on it. I just have a

picture of me. That's literally my business card. The back has

my contact information, but it's just a picture of me. And over

the years, people have said to me, "You've been sitting on my

desk for years, and I'm like, "That's pretty fascinating. You

know, there's power in that for you. Doesn't have to be

complicated. It can be super simple. Less is more, right? If

you're trying to position yourself as a speaker, and I

know some of you are. The piece that you want to have is either

a one sheet that has a breakdown, and just Google this

and ask me when we do our one-on-one stuff if you need

help around this. What goes on that page? I'm happy to talk to

you about it. But again, less is more. There's a whole thing you

can have a speaker page on your website when you get a little

farther around, but you want to let people know what value are

you bringing to the party, right, Tori? You can go to my

page and find my speaking topics.

But what's more important when I come and speak to your audience

is what are they looking for, right? Have super simple ways

for people to get connected to you. The next thing I want to

talk to you about is having a system for referrals. Those of

you that are in programs have heard me say this to you: we

love your introductions. They are not always a match, right?

Because we do a lot of one-on-one, very personalized

work in our community. But if they are a match, we're going to

take care of them and love on them the way that we love on

you, right? What do you have in place for people that you've

worked with to encourage them to bring you other people. How do

you reward them? How do you thank them? Right. Have

something in place where you have a system for referrals. If

you want more help with this, again, I'm happy to do another

training or a deeper training on referral systems. But I will say

to you again. It just starts with you setting the intention,

and if it's something you're like, when am I going to fit

that in? I want you to look at your calendar. When can you put

this in your calendar? Now, workshops and seminars you can

start off small, right, Kendra? This thing we're talking

about-it's not about having 100 people in the room. Every year

we have limitless women. I'm like, my target is 100 women. We

have sometimes we have 40 women. Sometimes we have 70 women.

Sometimes we've had as many as 120 women. But I have to set a

target, right? And you can start with 10. We just had an event.

Several of you were at. We had the flow retreat. We're like we

cap at 12. That's our max capacity. Then when we were all

said and done, there was 10 of us. There was beautiful. It was

just the right number. Decide what's right for you, and the

other thing you might consider is tapping into other people's

audiences. So this is a way to do this. Rather than hosting the

party yourself, you can be a sponsor at someone else's event

if they have your audience. If they have your audience, and you

look at what it costs you to host the party and do the food

and get the venue and do the decorations and do the gifts.

Somebody else is willing to host that party. Want you to think

about the value of that, but make sure you tie into a

partnership with that other person or that other host to

find out exactly what that room is looking for, so you can bring

the value to them. Okay, the beauty of you beginning on a

stage and teaching something like I'm doing with you right

now is that it positions you as a person of credibility. There's

so many people out there struggling with I'm not good

enough, or someday when I get farther along, or I'm not you

know whatever all the drama trauma is. Right? I will say to

you, you know one thing that you're great at. That's why

you're in business. Teach that one thing, and spin it. You

know, spin it with different language. If you look at my

first book that came out in 2012, which is the chapters are

the power of one minute, overflowing abundance, walking

in faith. When we moved to a more business focused training

with what's grown into Limitless Women, we took those exact same

principles, and we taught master your minutes, right? Power of

one minute. Master your minutes. We taught master your money.

It's about overflowing abundance. Master your money.

Get the idea. We taught this whole your concept is your

concept. So what you teach is you what you teach. But you can

repackage it and test it in the marketplace and see what's

resonant for your audience. Makes sense. Is this helpful for

anybody besides me? I'm hoping yes. Okay, cool. Your website is

not something to be ashamed of. It is not something to have as a

billboard. It is a vehicle for action.

So if you do nothing else from what I talked to you about on

this call today, please have on your homepage right at the top

above the fold some type of opportunity for the person who

visits to grab something for free. This goes back to what I

was saying to Brittany about what can you do, what can you

give them, what can you test, and how do you actually

integrate your brand bible? This is if you've been through

foundations with me, this is why this is on here. Your website

should reflect your values and attract the clients who are your

ideal people, right? You want to be talking to this place is for

you. You've landed in the right place if you're looking for X,

Y, or Z, right? In our world, if you're a spiritually connected

woman who really wants to build a business that's profitable, so

you can give to yourself and others? We want you to know that

right when you get to the top. Okay, you want to have it super

simple. Go over here and get a free thing. Are you missing

money? Are you struggling with time? These are the two

challenges most of the women in our world face. Go here and find

out how to get help. Click here. Here's a free gift for you right

now. All right, doesn't have to be complicated, but I got to

tell you, if that's all you had on your website, you'd be better

off than most people because most people just have education,

and it's not really helpful to people who are coming because

they're not and calling them to action. All right, so once you

have your foundation places, your pieces in place, and you've

gotten really clear about your ideal client. You've got your

packaging and your pricing together. You've uncovered and

discovered and crafted a brand bible, and you've got a plan of

action. What the daily activities are-daily, weekly,

monthly-is going to be building your relationships at scale. And

this is one of the things I'll tell you: it doesn't have to be

complicated. Less is more. What we find that works the best in

our world right now is either a static post with long form copy

for the right people that want to read it, with a photograph,

not with a Canva thing, not with a bunch of logos, not with a

bunch of you know AI images, but just a photograph of an

experience that has good energy. Right, that's the first thing

that we do. The second thing that does well is while I'm

doing this right now with you guys, I'm training. We take this

if we figured out how to record this, where you just get my

face. We pop it into our AI editor, and I can give it the

command to give me some shorts. So little short videos that are

just clips of me talking. It might be a 32nd clip. It might

be. 60 second clip of me here messing with my hair. Those

things work really, really well on social with content

underneath that's going to have a call to action. So add value

to people and then invite them to take the next step. So

articles, videos, you can recycle stuff. So if you again,

I keep driving you back to this other video, but I'll tell you

the system for how to create a bunch of content at one time, so

you have time freedom, is a lifesaver for me as a business

owner. So revisit that if you haven't done that. Create your

videos. Use the audio for podcast. Use the the clips for

social media. Take the transcription. Right now, while

I'm doing this, we're recording. We're transcribing. Take the

transcription and feed that into your LLM to help you craft

authentic email copy and social media post that you can use

again and again. And don't be afraid to use your stuff over

and over. I promise you, they're not seeing it. Okay, life is

full. You think, oh my gosh, I've posted the same thing

twice. Nobody cares. I give you my word. All right. So, social

media strategy is you want to be where your people are. If you

are a more personal brand, you want to put your focus on

Facebook and Instagram.

If you are more business brand, you want to be focused on

LinkedIn. Now, the other thing is you want to know the ages of

your people. I will tell you, it's fascinating to me how many

grandmas are now on Facebook, right? It's fascinating. All the

grandma, all the grandparents are on Facebook now. All the

young folks are still hanging out at TikTok. I'm not on

TikTok, so I can't give you advice about that. I think it's

a great platform for the people that it's great for. But I just

have to tell you that LinkedIn, Facebook, and Instagram give us

enough traffic and enough views that we have our hands full with

that. Okay, so choose what's right for you. Now, podcasting,

as I'm saying to you, this we're going to make a podcast episode

out of this training, just because it's a good training.

We're hoping it's helpful for people. You want to be on other

people's podcast. You want to position yourself as an expert.

It's one of the fastest ways to tap into other people's

audiences. It is it exists today in the way that back in the day

when I first started doing this work, traveling around and going

and speaking and little networking, right? Like I would

go and speak at a luncheon, learn. I'd go and speak at a

Rotary. I'd go speak at wherever they would have me. I'm just

speaking anywhere, and that gave me exposure to audiences.

Podcasts can do that for you from the comfort of your own

home, which is really a cool thing. And you can either use

Sales Navigator. This is just a super tip alert because I've

just been doing it myself. If you go into Sales Navigator and

you, which is on LinkedIn, and you ask it for people that are

specifically in your avatar and what you're looking for, so I'll

use an example. This week, I post. I went into my sales

navigator and asked for spiritually connected women

business owners with podcast, right? And I just kept adding

words, right? So I started with women business owners, then I

started like spiritually connected women, spiritually

connected women business owners with a podcast. I got 261 out of

the billion people that are there, right? So you'd want to

tighten up who you're asking for, but then that gave me a set

to do a little research on and say, okay, who has a podcast

that I'd be a good guest for that I might want to have as a

guest on my podcast? Now I'm not suggesting that you guys all get

out and start producing a podcast if you already have it

because it can be a lot of work, but once you get the systems in

place, it's again, it's like having your own stage. You don't

have to have a whole lot of people to be able to invite

someone, Kendra, to say, "Hey, come and speak to my audience.

I'll market to my audience and send out an email on your

behalf. I'll let people know that you're doing this. I'd love

to have you as a guest. Again, three people might come, six

people might come. The person who's coming in to share their

wisdom is thrilled. They get free exposure, right? You're

giving them an opportunity, right? So formal speaking

engagements. When you get hired for speaking at events, again,

there's a whole lot of this stuff, Tori. Of like, people get

paid to speak. Sure, they do. They do get paid to speak, and a

whole lot of times they speak for free. So just know that

that's you know that doesn't really mean much of anything.

What it is is that you're wanting to in your own business

think about how can you get yourself in front of audiences

from the front of the room. You can start by speaking at local

events. You can go to conferences and you can pay to

be a speaker there. There's lots of different things you can do,

but every speaking opportunity, including podcast, helps build

your credibility and gives you opportunity to be connected to

somebody else's audience. With me, okay, cool. Yeah. After

you've got all these things in place, only after you have these

things in place, then you want to start having the conversation

about using an accelerator.

Now, an accelerator is when you want to pay for traffic. I don't

want to spend a lot of time on it here because most of the

women in my community are not ready for this. If you haven't

broken $100,000 in sales, you have no business advertising.

That's just my experience. I believe that what you want to do

is figure out what's working organic. Before you start

pouring money into it, get a proven concept. Get yourself out

there in service with your ideal clients. Get a rinse and repeat

system that can then be delivered by somebody else. Then

you're ready to scale. But doing paid advertising before is a

really, really expensive way to figure out what's working. I'd

much rather have you guys use organic traffic and use the

opportunity you have for free. I mean, it's really an incredible

opportunity. All right, so your 90-day plan, if you choose to

accept it, is to choose one strategy of what I've shared

with you, and I've been recording this for you, so

you'll have it. This could be saying, "Okay, I'm going to now

put into my marketing calendar where can I network. I'm going

to go and hang out with Tori and Bridget and go to Creative

Collective. I might find where the nearest e Women Network is.

I might go to a Nabo luncheon. I might go to Texas Women in

Business. Wherever your people are, right? Try to figure out

where you can do this and find out where they're having their

parties and just get that into your calendar. Right. So maybe

if they're meeting once a month and you can make it to six of

the things, great. But get in your calendar now, right? You

have to. You can move it if you need to. If you have clients and

you find that you're looking for new clients and you haven't

asked your existing clients why are they working with you and

how did they find you, go and ask them for that, right? Find

out, do a little research and find out what they're looking

for, who else they know, and how you can earn their business.

Again, when you have a meaningful connection, this

piece becomes really easier. Now, I would say the amplifier

strategy for you, from an organic perspective, and this is

something that you can do, Brittany. Just getting started

right now, is what can you be teaching that you already know?

Just like me saying, "Okay, this has been my experience. We've

been marketing. We've been in business for over 10 years. This

is how we built this. This is how we built that. We've done

the advertising. We've done a lot of different things. This is

what's actually worked to build authentic connections that lead

to deep partnerships. Because I'm not in it for somebody

coming with a $47 thing. I'm looking for who are my business

partners that I can have a long-term relationship with, and

I just have to say to you guys, if you're not doing that, you're

missing the boat, in my opinion, because the people that you love

that you get to be in connection with, like that's your business.

You actually get paid to be of service, doing what you're great

at with people you love to be with. All right, so help them

find you. They're not going to find you when you're hanging out

at home, right? So this is what social media is great for. This

is what networking is great for. This is what referrals are great

for. Who else do you know? So Brittany, when your people are

saying, "Hey, I'd like this, but I'm in you know Minnesota right

now, you're like, "Great, no problem. This is what we do for

people in Minnesota for right now. Who else you know that

needs to have this information? Please share this email with

them. Okay, give them my number. Love to have a conversation when

it when it makes sense for them, right? And you want to use your

calendar. You guys have heard me say this. You've been hanging

out with me for a while to break things down into chunks, right?

So what would be the one thing you're going to do and really

focus on for 90 days, not forever and ever, but just until

you can get it up and systemize where it becomes a normal habit

for your business? All right. So, going forward, if you are

listening to this as a recording or watching it on YouTube, if we

figure out how to get that going, and you are under

$100,000, please come and join us at our foundations workshop.

You can go to stophustling.com to go there. There's a free

version. We're hosting that multiple times a year. What I

know is this: every woman has to have her foundations in place.

Otherwise, she's doing the wrong activities or she's doing the

right activities in the wrong order. If you find value in what

we teach in foundations, and we invite you to have a

conversation, we have a business accelerator to help you hit that

first $100,000. It's not a place to stop, but it's definitely a

place to get to if you haven't gotten there yet. Right now, if

you want to go further than that, we have our legacy leaders

programs. This is where we help you scale and grow. You don't

want to be focused on scaling and growing, my loves, until

you've got your foundations in place, until you have consistent

recurring revenue. And I will just remind us again to please

be kind. There's a path for every stage. Every entrepreneur,

myself included, who's been doing this for decades, had to

start somewhere. So wherever you are, be kind with yourself.

Understand this is part of the process. Be gentle and get

there. Your business is waiting for you. Don't make it so hard.