How To Know When It’s Time To Raise Your Prices

Welcome to the Limitless Women podcast. Our mission is to

help women business owners like you grow profitable businesses

and actualize your opportunities to serve and give to yourself

and others. Here's your host, the founder of Limitless Women,

Laura Gisborne. Do

you ever wonder when it's time to raise your

prices? You know, there's a lot of language out there and a lot

of training about how to charge premium prices for a premium

outcome. I want to scale that back a little bit for you and

talk to you about what I found are the actual things you want

to evaluate in order for you to know that it's time. The first

thing that you want to evaluate is: Can you provide an actual

transformation for your people? When you have a client and

you're offering a promise, I want you to ask yourself in your

Do you know that what happens for them is a true

transformation? I'll use Limitless Women as an example

because it's my company, and I'm talking to the camera. We know

that women who come to us are great at what they do. We tend

to attract a lot of service-based professionals.

They may have gone to medical school. They might have become

an attorney.

They might be an accountant. They might have a real estate

brokerage. They've worked really hard to get to where they are.

The challenge is that no one taught them about business. They

learned about how to have a skill, but they haven't learned

about how to build teams, how to scale what their finances are,

how to track things. Right? Unless they're an accountant, in

which case I hope they know those things. Right? What I want

to say to you is that the transformation that happens for

a woman when she comes into our world is that she goes from

feeling ashamed and embarrassed that she's not farther along.

She's got these credentials. She's worked really hard to get

here. She knows she's great at what she does, but she feels sad

inside and a little embarrassed that with all this credibility

and all this investment, she's not farther along in her

business. What we do is we bring that leader in, and we love on

her, and we support her with building the systems that she

needs, so that her impact can be scaled in the world, so that she

can take the uniqueness that she has in her genes and her DNA and

pour it into systems that other people can deliver, so more

lives are impacted, and she gets to see herself as a catalyst. We

also invite her to make a donation to the charity of her

choice, so she no longer has to say, "Someday, when I old enough

or when I'm successful enough, I can make a difference. She

actually gets to give as one of the criteria to work with us.

Right? It's kind of cool. Her identity begins to shift. She

sees herself in a new way. That's knowing your transformation.

Got it. The second thing that I want you to really look at is:

Do you have at least three people that you've helped with

your work that would loud and proud get on a camera or talk to

another person who's a prospect and tell them about what

happened before they met you and what happened after the work.

You know, one of my favorite mentors has passed away a few

years ago. Her name is Susan Henkels. She's a great TED talk.

What if there's nothing wrong with you? I also encouraged her

to write her book before she passed away, she's a woman who

changed my life. I cannot tell you how many people, male and

female, I have brought to Susan Henkel's before she left this

planet because I was so grateful for the mentorship and the

leadership and the role modeling she had provided for me as a

young woman. When somebody has had a great result working with

you, they are thrilled to tell other people about it. We often

forget to ask. So, do you have two or three people that have

experienced great results with your work, and would they be

willing to share that? This isn't so much about how you

create testimonials or social proof. I just want you to know,

in your own knowing, when you have that, you've got three

lives you've transformed through your work. You're ready to

evaluate your pricing structure. The third thing I really want

you to consider is this: Have you gotten really clear about

who is not your person?

This is a tough one for us as women. We want to take care of

people. We want to be liked. We got all the things, right? But

when you say yes to someone who's not aligned with your

company's core values or is not going to be a thriving member of

your community, I received a text this morning from a friend

who is also a client who just you know is really stuck in

being a victim, and when she was willing to take action and make

differences with her work, we had a great relationship. As

soon as she started whining and complaining, and this is a

person who's very successful and has doctor by her name, I just

said, you know, I think we're probably complete for now. She

reached out to complain about something, and I said, okay,

what would you like? Me to do for you, so oh no no! I just

wanted you to know.

Okay, don't allow yourself to be somebody else's sounding board.

Don't allow yourself to assume the position of taking on

someone else's stuff. Ask what do they need, and then say what

I said to this person. You're not in a program with me right

now. I'm here, so happy to be your girlfriend, but what you're

asking me about is a business decision. And if you'd like to

talk about re-enrolling in a program where I can help you

with this, I'm really happy to do that with you. I don't go to

her and ask for medical advice for free. I don't expect her to

come here and ask for my business advice based on 35

years of experience and not make the investment in getting the

solution she wants. When somebody's leading with being a

victim, they fall into our mission statement in our

absolute no's. We absolutely refuse at Limitless Women to

partner with women who are addicted to drama and committed

to being victims, because what we know is that being a business

owner can be really tough at times, and you're going to have

some bad days.

But unless you're personally responsible for your results and

your outcomes, and you want to point a finger and blame

everybody else every time something goes wrong, we can't

help you help yourself. Know who your no is. So the three things,

just to recap for you, to know whether it's time to evaluate

your pricing, are are you really clear about the transformation

that happens when a client comes through your program or

experiences your service? Have you had at least three people

come through that can really be loud and proud and excited about

sharing the results that have happened for them, so that you

can be validated and know that this is really great work. And

the third thing, know your no. If your no is to work with

people that are not going to get results, please don't put

yourself in that situation. Please say no to those people

and create space and welcome in the people you really can help.

My name is Laura Gisborne. I'm the founder of Limitless Women.

If I can support you, it's my pleasure to do so. You may reach

me personally at schedulemycall.today. This will

put you into a little questionnaire. It just says who

are you? How can I help? It will link you directly to my personal

calendar. Please be patient with me. I travel frequently. I would

love to talk to you personally, but if you find that there's not

a spot available right away, grab the next one that fits for

you, and then you have a second opportunity, which is to go to

LegacyLeadersSurvey.com. This is where you can find a business

assessment that we use with every client we work with-I kid

you not-whether they're coming in as an emerging leader and

wanting to accelerate their business, or they're looking at

how to grow their legacy in the world, I invite every woman I

meet who comes into partnership with me to take this business assessment.

It is the best way I know to shine light on where you might

be stuck, what could be in the way in the systems of your

business that need your attention, and how we can help

you get to the results that you want to have with your impact

and your growth? If I can help you, reach out. It's my pleasure

to be with you, and I thank you for your time.