Build Your 12 Month Plan In 3 Hours Or Less
The Limitless Women PodcastApril 28, 2026x
99
34:1919.64 MB

Build Your 12 Month Plan In 3 Hours Or Less

What if your entire year could be mapped in just a few focused hours without burnout, overwhelm, or guesswork? Laura sits down in this special episode, pulled directly from a live course experience with her clients, to guide you through a radically simplified approach to business planning rooted in clarity, purpose, and aligned growth. You’ll hear her teaching in real time, speaking directly to women inside her world as she walks through the foundations of sustainable success. She weaves together strategy and soul, showing how revenue goals, client clarity, and foundational systems create momentum that actually lasts. This conversation invites a shift from hustle-driven effort to intentional design, where your business supports your life not the other way around.

What You’ll Hear:

  • A deeper perspective on why traditional hustle-based planning often leads to burnout and misalignment, and what becomes possible when structure replaces chaos.
  • The role of clarity in defining your ideal client and how lack of precision quietly impacts growth and momentum.
  • A reframing of revenue goals as a reflection of impact, service, and intentional expansion rather than pressure or performance.
  • The importance of foundational business elements like brand, messaging, and model—and how overlooking them creates hidden bottlenecks.
  • A powerful shift from reactive business habits into proactive, system-supported leadership that allows ease, flow, and scalability.

Meet the Host:

Laura Gisborne, founder of Limitless Women, empowers female entrepreneurs to create businesses that are both profitable and purposeful. With 30+ years of experience, from building multi-million dollar enterprises to guiding small businesses, Laura understands the challenges of scaling beyond solopreneurship. She's a sought-after speaker, business growth strategist, and author of "Stop the Spinning – Move from Surviving to Thriving" and "Limitless Women." Laura's focus is on mindset, authentic leadership, and integrating social impact into business models. The Limitless Women community has raised over $750,000 for charities, reflecting Laura's commitment to "profits with purpose."

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Unknown:

Laura, welcome to the limitless women podcast. Our

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mission is to help women business owners like you grow

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profitable businesses and actualize your opportunities to

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serve and give to yourself and others. Here's your host, the

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founder of limitless women, Laura Gisborne,

Laura Gisborne:

this is me. I'm Laura Gisborne, sitting on the

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couch, sitting on somebody's couch. That's not my couch. This

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is I'm at a rental house. I've had nine companies over the last

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35 years. I'm very excited to be with you today as a limitless

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woman founder, and you know, six of our companies we've sold,

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we've passed on to other owners over the years, this business

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really is, for me, my legacy work. It is my philanthropy.

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It's my desire to really help more women like yourself,

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lighten the load so you can be clear, and create highly

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profitable businesses, you can join us in eradicating actual

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poverty. And if we have some time today, I'll talk a little

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bit more about the impact of limitless women. I will just

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throw it out here to let you know that collectively as a

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community, we have donated over $750,000 to causes that really

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predominantly support women and children, but they support men

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as well, because we as well, because we support the

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communities, and our donations are currently being made on five

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continents, which makes me really proud. Yeah, not that I

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don't love the penguins, so just don't think we're gonna go

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there. You know, it's what it is. All right. So let's talk

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about planning. Let's talk about how it works for you. What's

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going on in your own business. The old way was a lot of hustle

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and a lot of grind and a lot of if you worked harder, somehow

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you would do better, right? And I'm thinking about Emily, how

Laura Gisborne:

Emily used to lead my son in a sales team, and, you know, just

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kind of again, often the idea is more is more. In our work at

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limitless women, our goal is to have systems and structure and

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support so that you actually have way less guesswork and way

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more effective productivity with the hours that you work. I will

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tell you that, you know, we just hosted a divine business

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retreat. And what you know, kind of where I am in my own

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evolution as a founder and as a female entrepreneur is that I

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really believe that the more I turn my life and my business

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over to my divine purpose, right? I say God is my CEO, and

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the way I do that is as a faith based person is matching that

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with current technology. So how do we have aI be the amplifier

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for our impact, be the streamliner for our systems be

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the remover of all bottlenecks that we have in business, right?

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That's the place that each of us that are on this call or maybe

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listening to this in the future has an opportunity to be aware

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that this is the most precious time to be alive, right? It's

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just so very one of a kind, you know, it's unprecedented, and so

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we can embrace that and still keep ourselves as founders who

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really believe in purpose, founders who really believe in

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human connection, founders who are humanity motivated, you

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know, and data inspired. So I want you to think about in your

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own life. I want you to take a moment, please, and write down,

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if you haven't already figured this out, what your revenue goal

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is for the next 12 months. Do that first, what's the number?

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And nobody's going to see it, but you but what's the number

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that you have in mind for your company for the next 12 months?

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Just look around. Make sure everybody's looking up. Okay,

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the next thing I want you to write down is, what are your top

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three priorities, and why I'm saying that to you is that it's

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really important, if you're new to the limitless women world,

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that you understand that we are on a mission here to build

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businesses around our lives, not build our life around a

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business. There's, you know, so many stories about what happens

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when people make their career, their work, their full you know,

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everything in all that they are, and then they miss out on some

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of the most precious things in life, the relationships, the

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fabric, the joy, the experiences, the presence that

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are available when you are working your plan, and your plan

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is working for you, right? So I think there's another thing to

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be considering here. Is that when you build a business as a

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business owner, instead of as a self employed person or as a

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solopreneur, you're still making money when you're not working,

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right? So you're building an asset here that's actually

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providing service, whether you're working or not working.

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And that's a big paradigm shift that I find in the female

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entrepreneur space, specifically, is that there's

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all this valor in if I'm not doing it, it's not happening.

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Let it go. There's no value in that, and it's not. Going to

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help other people, other places. So a more soulful, divine,

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purposed way I want you to be looking at your business is,

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what are your priorities? Are your priorities your health? Are

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they your spiritual connection with God? Are they the people

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you're related to? Are they your service in another way, I want

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you to be thinking about what's the most important thing, so

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that when you build your plan, you're building from that first

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now I want you to think about. What we're going to talk about

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is how you reverse engineer from that place. If you look at this

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piece of like, here's a revenue goal, just pick a number. If

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your revenue goal is $100,000 that's $8,333 a month, right?

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How do we break these things into bite sized pieces and have

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aI assist us in developing the action steps so that we move

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from being reactive and being at the mercy of what's happening in

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the world to being really proactive and owning our

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experience in life. It's a way to move from having business be

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heavy and hustle and have it be easy and flow. Okay, so this,

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everybody got your numbers. Look at me. Wave to me. Yes, I've got

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it. I've got my number. I'm good. You know, the three things

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are your non negotiables, that are really your priorities.

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Okay? Everybody's got that beautiful All right. So here's

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the thing that I want to tell you, that I think is came to me

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today when I was working that might be a little bit different

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than how we've spoken. Than how we've spoken to this in the

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past. We had a lot of conversations around

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foundations, and we talked about this at limitless women in the

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live events. Often when you're building, you have to build from

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your foundation up. When you're trying to do things like hang

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the curtains and you don't have any windows, if you think about

Laura Gisborne:

building a house, and they talk about in terms of this, because

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I do so much construction stuff, you know, this room did not

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exist. This room that I'm standing in right now used to be

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an open Hall. When I bought this house, there was no room, you

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know. And I had this idea that I really wanted this, you probably

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can see it now, but I really wanted this beautiful

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chandelier. Can get an idea of that? Can you see that little

Laura Gisborne:

chandelier there? Really wanted that chandelier. So my brain

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wanted the chandelier first, but there was no place to hang it.

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Get the idea. So you have to kind of think about this in your

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own business. When you're thinking about, oh gosh, I want

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this outcome. I want to go to Australia. I want to go do

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whatever it is that turns you on, scuba diving, whatever that

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piece is, it comes after you lay the foundation. And what I

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wanted everyone to look at, even if you've been in business, like

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my good friend Jennifer, for decades, or if you're new in

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business, you're listening to this again. There's no

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comparison here. It's just about where you are right now. Whether

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you've been in business for a long time, or you're brand new

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in business, these things have to constantly be shored up, they

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have to constantly be revisited. And every time you want to make

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a plan for execution and implementation, you're going to

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come back to this. What I find often when somebody is not

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reaching their goals, it's because they've lost sight of

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what's going on here. This most fundamental pieces. So the first

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thing that I want you to understand as a cornerstone is,

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who is your client, who is the person or the company, if you're

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B to B that you're here to serve, and it takes so much

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discipline, and it's not easy to say no when it's not your

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person, right? It's always so flattering. When I have a man

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who will reach out and be like, Hey, can I come to your thing?

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And I'm like,

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maybe you can come to an online thing, but you can't really come

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to an in person thing, because we do women's work, and we

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create sacred spaces, and it's important that we have a safe

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environment where women are allowing themselves to be

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vulnerable, right? So you know that's just the piece for you.

Laura Gisborne:

You need to know who is your ideal client, what are they

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struggling with, and how are you uniquely designed to partner

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with them? When your marketing is wishy washy and it's all over

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the place, and you can help all people with all things you get

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no clients, just how it goes, All right? So when somebody

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can't figure out why their marketing is not working, it's

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often as simple as this seems. It's often this cornerstone

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that's wobbly. Makes sense. Everybody with me? Okay, this

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leads into a simple model. Now, I've got to tell you, I'm a big

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fan of restaurant businesses that are wildly successful, that

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just do one thing, and they're awesome at that one thing, and

Laura Gisborne:

they have really strong paradigms, like, I love Chick

Laura Gisborne:

fil A. Just as an example, I eat a kale salad from there almost

Laura Gisborne:

every single day, which is funny thing. I go to Chick fil A

Laura Gisborne:

because I have this awesome kale salad, but that's what I ate

Laura Gisborne:

most days. Although Emily, we're getting sprouts, I can't wait I

Laura Gisborne:

have new salad bar. You know, the piece around this is your

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model. It needs to be comprised of three things, the way I see

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it. Number one is the who, which it is a cornerstone, right? So

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every time you want to slip off that, get back to your who. The

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number two is, what is the struggle and what's the problem

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that your company solves? And then number three is the way

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that you do it, in a unique way that only you can do. So every

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person who's on this call now and every person who listens to

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this call in the future, no one has your experience. There's no

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one like you. There's no one who can do what you do. And you

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know, again, there's not a comparison about that. It's just

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simply the way it is. We're all one of a kind. So when we work

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from that place with that paradigm, and see ourselves as

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the only person who can do what we do, and we infuse our company

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with a brand promise that is based on values and vision and

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mission. I'm going to go there in a second. These things

Laura Gisborne:

actually start to have our brand be different and stand out in

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the marketplace. Guess what happens when you have a brand

Laura Gisborne:

differentiator? People say, hmm, I want more of that. This is the

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place I'm going to go to solve my problem. But your model is,

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who is it? What's the problem? One problem, not 65 problems

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that you can up with, and how are you going to uniquely

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partner with them to get a result in that one problem? Once

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you get that done, you know, we have all these amazing

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relationships with clients we've been working with for more than

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10 years at this point, which is super sexy, but that comes as a

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result of solving the first problem. When people are happy,

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they keep coming back, right? And your model needs to be

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designed to grow, but it won't grow if you don't have a clean

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model to begin with. All right, the next piece that's important

Laura Gisborne:

your cornerstones is your brand Bible summary. Now we have a

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unique, you know, system that we use to create this now at

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limitless women that came as a result of me just honing this

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and honing this and honing this and spending $200,000

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over 10 years on different coaches and mentors and branding

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people to really get clear. Where are we? I knew when we

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started this company, and we said we are a philanthropy first

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organization, that we want to use our profits for purpose,

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that we want to give our way to millions, that it was not going

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to be an easy road, because I couldn't find anybody else doing

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it. But I will tell you that when you have the courage to

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stand in your brand, you become sticky, not only to your

Laura Gisborne:

clients, but to your team members. You know anything about

Laura Gisborne:

Renee was texting me this morning. He's been my web

Laura Gisborne:

designer for 12 years. He's been with me since we were powered

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with fashion, fashion purpose profits, Legacy leaders, which

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we still have, Legacy leaders, but then legacy leaders was

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offering limitless women. Limitless women took over and

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became the head brand, and we've been there now for 10 years. We

Laura Gisborne:

still have legacy leaders as an offering, but I'm just going to

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tell you that that one client is not one client, excuse me, one

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team member has been with me through the whole thing. What a

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delicious experience to grow with someone who shares your

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values. So you want to not skip over this part. And I only have

Laura Gisborne:

60 minutes today, so I'm not to be able to get into it with

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everybody individually. But I will tell you that this is a

Laura Gisborne:

secret sauce that many, many entrepreneurs and solopreneurs

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and small business owners think they don't need until they reach

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the level of Whole Foods or Chick fil A with no Sundays. You

Laura Gisborne:

know, they think, oh, someday I'm going to build my core

Laura Gisborne:

values and my vision and my mission. I got to tell you,

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yesterday is too late. You got to go now, if you haven't done

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this, you need to do this. When you're dialed in here, it makes

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you again magnetic. What you want is marketing that is

Laura Gisborne:

magnetic so that you're not pushing. It's called pull

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marketing, right? It's coming to you. Instead you trying to find

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clients and push to try to have them, you know, see, you, you're

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actually just being positioned and grounded. It's a very big

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difference to be positioned versus posturing. So this is the

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fourth piece that we don't get to skip over, which is your

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annual revenue goal, which you've already done. You've

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already decided on a number. Now I want you to evaluate that

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number in the context of what I've just shared with you for

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two things. What do you need, personally, to live comfortably

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in a way that you choose, and most of us need way less than

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what we think? Right? I mean, there's all these conversations

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about million dollar businesses and seven figure businesses and

Laura Gisborne:

eight figure businesses, I gotta tell you. I just I think it's

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it's not healthy and it's not realistic. What we want to look

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at is, what do you need to take care of yourself and to have the

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freedom to come and go as you please and do the things that

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are important to you? And then how much revenue does your

Laura Gisborne:

company need to generate? And that's going to be based on the

Laura Gisborne:

number of lives you want to impact. And it's a little bit of

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a quick, quick trick, if you will, because the way to make

Laura Gisborne:

more money. Anybody interested in learning how to make more

Laura Gisborne:

money? Yeah, the way you make more money is to serve more

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people.

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So when companies are making more money, it's not always that

Laura Gisborne:

they're doing the right things, but they're making more money

Laura Gisborne:

because they're serving more lives. And when you serve more

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lives, you have an opportunity to not only take care of more

Laura Gisborne:

clients and customers, but you also have an opportunity to

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build a team of people who get to make their living by being a

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part of your vision that you started. But the vision then

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moves out into the world. It's always for me, like when I talk

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about selling our company. Just like having a child and send

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them off to college, they have their own life now. You know,

Laura Gisborne:

they're grown ups, which is super cool, right? They're out

Laura Gisborne:

there doing their thing. So the revenue the company needs to

Laura Gisborne:

generate is going to be related to how much it takes to pay you.

Laura Gisborne:

Well, how much does it take to cover all expenses, including

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those needed for growth? You know, we're spending right now

Laura Gisborne:

$100 a day on Facebook, advertising, meta advertising is

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going to Instagram, but you get the idea, as you grow, there's

Laura Gisborne:

different things that you want to invest in to help reach more

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people and increase your impact. Those are the kind of things you

Laura Gisborne:

need to be looking forward to when you look at your your

Laura Gisborne:

revenue plan. And the most important one that doesn't get

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talked about enough, in my opinion, is what's a healthy

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profit margin. Now, because we came from the land of brick and

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mortar businesses where we if we were going to open up a

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restaurant or a retail store or a tanning salon, we had to come

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up with 50 or $100,000 we we had to borrow that. We had to figure

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it out. We have to take a mortgage on a house, or we put

Laura Gisborne:

things on credit cards, and we need to figure out how to fund

Laura Gisborne:

our brick and mortar ventures now, because there's so much

Laura Gisborne:

digital marketing in the world, especially in our space, because

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we work with service based providers, often people feel

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like, oh, I don't have any overhead. Well, yes, you do. You

Laura Gisborne:

have to have overhead, and you have to invest in your business,

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and your profit margin is going to be what you bring in less

Laura Gisborne:

your expenses, that's the space in between. That's your profit.

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So there's some ways to increase your margins and work on those

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things, but that's kind of for a next level conversation, right?

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So when somebody's coming to this conversation, we're saying,

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Okay, we'll just have the plan. If one of your non negotiables

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is you want to increase your profitability of your business,

Laura Gisborne:

what are the things to let go of that are not serving you. What

Laura Gisborne:

are the things to incorporate that you're putting your head in

Laura Gisborne:

the sand? The girl who did my lashes today was like, Well, I

Laura Gisborne:

don't really feel like taking those pictures before and after.

Laura Gisborne:

I was like, Well, okay, when you feel like marketing is not the

Laura Gisborne:

time you have to market. You have to market all the time,

Laura Gisborne:

right? If you want to grow your business, if it's important to

Laura Gisborne:

you, it's not important to you, you don't have to alright? So

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here's the piece that I want to say about why most businesses

Laura Gisborne:

are not making it. Most businesses are not making it

Laura Gisborne:

because of few things. The first is a lack of a clear model. I

Laura Gisborne:

mean way too many creative women who've got way too many talents

Laura Gisborne:

and all the different things they could do, and they don't

Laura Gisborne:

have the discipline to go narrow and deep for a little while. My

Laura Gisborne:

personal opinion is that you want to go narrow and deep until

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at least $100,000

Laura Gisborne:

in gross revenue, if you're a little more disciplined. And we

Laura Gisborne:

did this in this company, and one offer till we got to 250,000

Laura Gisborne:

that's when we started spreading out and doing different things,

Laura Gisborne:

but not until we hit that first quarter of a million some

Laura Gisborne:

people, Natalie Ellis, who's the founder of boss babe, who I just

Laura Gisborne:

love her stuff. She's so awesome on Instagram, she says, don't

Laura Gisborne:

have more than one offer to hit a million dollars in revenue.

Laura Gisborne:

And the ready fire aim guy, I can't remember his name right

Laura Gisborne:

now, but he says the same thing. So depending on what your goal

Laura Gisborne:

is, I would say, check yourself and figure out what the number

Laura Gisborne:

is that you can go to and be a little bit more disciplined to

Laura Gisborne:

just do one thing and do it really, really well. The other

Laura Gisborne:

thing that has people not getting business and not getting

Laura Gisborne:

sales is because their messaging just stinks. It's not clean,

Laura Gisborne:

it's not clear. So if you've ever been in that place where

Laura Gisborne:

you say to somebody, what do you do? I still joke about this. If

Laura Gisborne:

somebody asked me, What's my my you know, elevator pitch. What

Laura Gisborne:

do I do? I always say, I do a lot. What do you do? Part of

Laura Gisborne:

that came from being insecure about marketing, language and

Laura Gisborne:

messaging it because I wasn't I didn't have a clear model about

Laura Gisborne:

how I was going to do what I was doing. Over the years, it's

Laura Gisborne:

gotten much, much cleaner, right? So now I can tell you

Laura Gisborne:

that we're very, very clear in our world, that we are only here

Laura Gisborne:

to work with spiritually connected women business owners

Laura Gisborne:

who are really great at what they do, and who are struggling

Laura Gisborne:

with poverty consciousness. That's not how they identify.

Laura Gisborne:

What they identify is they are not reaching the numbers they

Laura Gisborne:

want to reach, and or the founder is working way too many

Laura Gisborne:

hours and completely overwhelmed. Those are kind of

Laura Gisborne:

the symptoms, like we go to the doctor very clear about that.

Laura Gisborne:

Together, we work to craft systems and scale their

Laura Gisborne:

organizations so they can reach more lives and give to

Laura Gisborne:

themselves and others. When your messaging is clean and clear,

Laura Gisborne:

you should be able to spit it out like that. The fuzzy client

Laura Gisborne:

avatar is what I started with here in the beginning when I

Laura Gisborne:

said, don't think you're going to be all things for all people.

Laura Gisborne:

Choose an avatar and be in your lane. You'll hear me say it

Laura Gisborne:

often about the power of staying in your lane. Takes discipline,

Laura Gisborne:

but it's worth it. It's worth it to be known for as the person

Laura Gisborne:

who does the thing right. It really is when you align your

Laura Gisborne:

model, your message and your market, meaning who you serve,

Laura Gisborne:

marketing becomes very simple. And when marketing is simple and

Laura Gisborne:

it's really clean, sales become easy, because people come to you

Laura Gisborne:

on a sales conversation and they're already ready to buy.

Laura Gisborne:

They already know, because you've been clean and clear

Laura Gisborne:

about your communication and your company's communication has

Laura Gisborne:

been super simple. This is who we serve. This is how we serve

Laura Gisborne:

them, and this is why we're different. It makes it easy for

Laura Gisborne:

someone to come to you and raise their hand say, Hey, I'm ready

Laura Gisborne:

to invest in myself to solve the problems I have. And. You feel

Laura Gisborne:

like the right partner for me to work with? Oh, look, I was

Laura Gisborne:

raising my hand and AI put a little hand up there. Cute.

Laura Gisborne:

Alright, the result of this is that when you're when your sales

Laura Gisborne:

are easy and natural, your monthly cash flow becomes

Laura Gisborne:

predictable. When you have predictable cash flow, you can

Laura Gisborne:

start to invest in growing your company and reaching more lives

Laura Gisborne:

with me. This is really the key to every woman that I meet in

Laura Gisborne:

business, is to get her off a financial roller coaster and get

Laura Gisborne:

her into profit, and get her into a place where she's living

Laura Gisborne:

her purpose and she can emotionally Be at peace with her

Laura Gisborne:

work. Alright? So we have seven pillars in our business

Laura Gisborne:

structure. This is really our secret for success. Is, you

Laura Gisborne:

know, my stepson is the one that named me, Sergeant Laura in my

Laura Gisborne:

business partnerships. I am very, not Jacob Scotty. I am

Laura Gisborne:

very, very disciplined with keeping my people on truck, you

Laura Gisborne:

know. And we all want to get distracted, and we all want to

Laura Gisborne:

do the next fun pretty thing. And the reality is that if we

Laura Gisborne:

don't execute on the thing that needs to be done, First all, the

Laura Gisborne:

pretty things don't work. So in business, if you don't have a

Laura Gisborne:

strong foundation in your business model, your vision,

Laura Gisborne:

your mission, your core values, your culture, you don't have

Laura Gisborne:

those things figured out in your brand differentiator, your

Laura Gisborne:

marketing doesn't work. You can just spend more money, but it

Laura Gisborne:

won't get you more results. When you get the foundation piece

Laura Gisborne:

fixed, the marketing starts working. When marketing starts

Laura Gisborne:

working, sales become easy. When sales are easy, finance comes

Laura Gisborne:

in, right? We have money to talk about because we've got sales.

Laura Gisborne:

Get the idea at that point. Now, you're going to need some help,

Laura Gisborne:

because you've got more clients than you can personally take

Laura Gisborne:

care of. You need a team of people around you. In order to

Laura Gisborne:

do that, you need to have clear communication with the team. Is

Laura Gisborne:

one of the things I wrote to you guys this week when I was

Laura Gisborne:

writing my emails to you, talking about, you know, the

Laura Gisborne:

difference for me of what AI has done for our company and for me

Laura Gisborne:

personally, is that I used to really Dre we've been doing free

Laura Gisborne:

gifts on Friday. Can I tell you this since 2016

Laura Gisborne:

I'm recording this in 2025 nine years of Fridays. It's a lot of

Laura Gisborne:

Fridays and a lot of kicking and screaming on my part on a

Laura Gisborne:

Thursday night, okay, or an early Friday morning. So I just

Laura Gisborne:

said, Look, I'm stopping. I'm going to stop whining about

Laura Gisborne:

this. There are people in the world with real problems. I can

Laura Gisborne:

either just stop doing for your Friday, or I can find a system

Laura Gisborne:

and create a system to make it super easy, right? We send out

Laura Gisborne:

emails every day this week. That's so not like us. In the

Laura Gisborne:

past, if it was all on me to write and we didn't have systems

Laura Gisborne:

to create those things, everything became a bottleneck.

Laura Gisborne:

So we no longer have bottlenecks around social media. We no

Laura Gisborne:

longer have bottlenecks around consistent marketing. Consistent

Laura Gisborne:

marketing reaches people and builds trust you with me. When

Laura Gisborne:

you have someone who's being talked to on a regular basis,

Laura Gisborne:

they start to feel like they're having a relationship with you,

Laura Gisborne:

even if you're not actually having a relationship with them.

Laura Gisborne:

This is not meant to be like a mind game here, but what I'm

Laura Gisborne:

saying is we all want to do business with someone we know

Laura Gisborne:

like and trust. And trust comes as a function of familiarity.

Laura Gisborne:

When we see somebody out there consistently, we learn to trust

Laura Gisborne:

them. If we only hear from someone when they want something

Laura Gisborne:

from us, if they only pop up in your inbox, they only pop up on

Laura Gisborne:

your social media feed when they've got something for sale.

Laura Gisborne:

Something for sale, we're not as excited about working with that

Laura Gisborne:

person with me, all right? So right things, right order, right

Laura Gisborne:

time, build a legacy focused business. So in our world, what

Laura Gisborne:

we look at is building profits for purpose. How do we help you

Laura Gisborne:

be super successful? Have all of your personal needs taken care

Laura Gisborne:

of, have your company's revenue be coming in a place where your

Laura Gisborne:

team members are paid well, where you're able to contribute

Laura Gisborne:

to causes you care about, and your business is an asset that

Laura Gisborne:

you're proud of. It's a very different thing than how am I

Laura Gisborne:

going to get it done? Now I want you to take a moment and write

Laura Gisborne:

down one thing you can write in the chat here that you want less

Laura Gisborne:

of in the next 12 months. Is there anything that I've talked

Laura Gisborne:

about here that you said, hey, I want less of this, and then I

Laura Gisborne:

want more of that instead. So you want to replace with there's

Laura Gisborne:

something you don't want. You don't want to just be like, I'm

Laura Gisborne:

not going to do that anymore. It doesn't work like that. You got

Laura Gisborne:

to give yourself the reward of what would you rather have, what

Laura Gisborne:

would be important to you. What do you say if there's something

Laura Gisborne:

in your business, you can put in the chat, or you can write it

Laura Gisborne:

for yourself. There's something in your business? Hi, Mandy. I

Laura Gisborne:

haven't got a chance to say hi to you yet. Is there something

Laura Gisborne:

in your business that you know you're tolerating? There's

Laura Gisborne:

something Jen and I were just talking about this in North

Laura Gisborne:

Carolina this week. Is there something you're tolerating? Is

Laura Gisborne:

there something that you're putting up with that you know is

Laura Gisborne:

actually holding you back. I'm sure nobody on this call is a

Laura Gisborne:

martyr besides me, right, whining about, I don't want to

Laura Gisborne:

do freak here Friday. Just, is there something in your business

Laura Gisborne:

you're complaining about, or a person that's on your team

Laura Gisborne:

you're complaining about, instead of taking the discipline

Laura Gisborne:

approach to say, okay, the clean cut. Heals the fastest. We call

Laura Gisborne:

this in our world, the short hurt versus the long hurt. The

Laura Gisborne:

short hurt is you suck it up, you get disciplined and you get

Laura Gisborne:

focused. If it means that I'm going through team members like

Laura Gisborne:

a revolving door, what's the commonality me? So how do I slow

Laura Gisborne:

down Emily and get really focused on my communication with

Laura Gisborne:

the team and giving them the metrics for success, letting

Laura Gisborne:

them know what they need to have so that they can do their jobs

Laura Gisborne:

and work with each other. Because I'm a very like, I'm an

Laura Gisborne:

independent lover. I'm like, hands off. I would hire great

Laura Gisborne:

people. I expect them to be leaders and do what they do. And

Laura Gisborne:

I don't hire people for potential anymore, right? I'm

Laura Gisborne:

going to hire that person because I like them and try to

Laura Gisborne:

train them. None of that. Okay, so does everybody have

Laura Gisborne:

something, one thing that you want less of in the next 12

Laura Gisborne:

months? Anybody stuck there, Marina, I can't see you, so

Laura Gisborne:

hopefully you're really well fed, honey.

Unknown:

Okay, hi, beauty. I just want to get you on camera

Unknown:

so I can say, Hi, good

Unknown:

to see you. Anything that you know you want less of in the

Unknown:

next 12 months? Do you want to share? Oh, I'm just so deep in

Unknown:

this stuff.

Laura Gisborne:

Less overwhelmed. Good, okay, cool,

Laura Gisborne:

cool, cool. And what are you going to put in there instead?

Laura Gisborne:

System, yay. That's my girl. That's all right, good, good,

Laura Gisborne:

good. All right. Your dream deserves more than sticky notes

Laura Gisborne:

in late nights. Let's map out a year that gets you going with

Laura Gisborne:

grace and ease. Right? Ready with Me? Okay, so this class

Laura Gisborne:

I've given you kind of as a recap the things that you need

Laura Gisborne:

to have in place to build your 12 month plan. What you need to

Laura Gisborne:

have in place is your let's even go back to that. I'm gonna go

Laura Gisborne:

backwards here because I probably need to put another I

Laura Gisborne:

put another thing in here. These four things, these are the

Laura Gisborne:

things that you want to really get clear about. If you're not

Laura Gisborne:

clear about them, get some help. You can use AI to help you

Laura Gisborne:

define them. The first thing you want is a clear client avatar

Laura Gisborne:

who are here to serve what are their struggles? How can you

Laura Gisborne:

help them? What's different about you that languaging will

Laura Gisborne:

help inform your marketing in a way that is applicable to the

Laura Gisborne:

person that you're here to serve. So Caroline and Megan,

Laura Gisborne:

when we look at your work and we look at offering your jewelry

Laura Gisborne:

line as an example, that's not the marketing that we're doing.

Laura Gisborne:

We're doing the marketing for women or men. You, I haven't

Laura Gisborne:

heard from you if you're choosing just exclusively women

Laura Gisborne:

or men, but let's pretend you were choosing just to do with

Laura Gisborne:

women who have received a life altering diagnosis. Right off

Laura Gisborne:

the bat, we know that there's something going on for her. How

Laura Gisborne:

is she feeling? Use your AI to write that out and ask yourself,

Laura Gisborne:

what are the things here that I can be doing? And I think you're

Laura Gisborne:

going to do the workshop with me, so I'll do it with you, and

Laura Gisborne:

I'll give you all my prompts. And help you with that. Okay,

Laura Gisborne:

the next thing you have to have is your business model, which

Laura Gisborne:

is, how do you fund your business? What is your revenue

Laura Gisborne:

stream? Now, if you've got one thing that's dependent only on

Laura Gisborne:

you, your scalability becomes weak, right? You want to have

Laura Gisborne:

something that can go on beyond you and not just be dependent on

Laura Gisborne:

you. You want something that can be delivered by other people,

Laura Gisborne:

not just by yourself or Emily, by your husband, right? Who else

Laura Gisborne:

can be delivering the promise for the company. So you don't

Laura Gisborne:

want to just be dependent on yourself. And it must be

Laura Gisborne:

designed to grow, right? So every when I talk about selling

Laura Gisborne:

businesses, I would build a business with the end in mind,

Laura Gisborne:

knowing that I would love the creative part, but I didn't want

Laura Gisborne:

to do service delivery. I don't have to be the person in the

Laura Gisborne:

trenches like in the wine business. I want to be the

Laura Gisborne:

person in there doing wine tastings or working in a

Laura Gisborne:

restaurant as a waitress, although I was as a young

Laura Gisborne:

person, you know, as an old person, it's not, I'm not as

Laura Gisborne:

gung ho about that, right? So who do you need to have around

Laura Gisborne:

you? The other thing you want to have is crystal clear clarity on

Laura Gisborne:

your brand Bible. And we, again, if you decide to come through

Laura Gisborne:

the workshop with us, I'll explain to you, I'll give you

Laura Gisborne:

our prompts and share with you exactly how we do this, how we

Laura Gisborne:

came up with this for ourselves, using AI to really clarify this.

Laura Gisborne:

But when you put these things together, you put it into your

Laura Gisborne:

business plan, and then you reverse engineer based on your

Laura Gisborne:

annual revenue goal. You're clear about that number. You use

Laura Gisborne:

these pieces that I'm inviting you to be clear on as the

Laura Gisborne:

foundational pieces to feed into your LLM, which your LLM of

Laura Gisborne:

choice, or a bot, if you're using our systems, and it will

Laura Gisborne:

spit it out for you, because it will take the criteria that

Laura Gisborne:

you're giving it. So there's a take a little pause here and

Laura Gisborne:

just wrap up real quick with this, and then answer questions

Laura Gisborne:

for everybody. Talk a little bit about using AI, how to have it

Laura Gisborne:

work for you, how to have it work with you. But before I do

Laura Gisborne:

that, I just want to say that next week, I think it's next

Laura Gisborne:

week, December 11, 12th and 13th, I'm going to be doing a 90

Laura Gisborne:

minute per day fundraiser for Girl Up Uganda. And what I'll be

Laura Gisborne:

doing is I'll be giving you, if you decide to come, it's you

Laura Gisborne:

come each day for an hour and a half. I'll give you our exact

Laura Gisborne:

prompts, and we will craft your business plan together. So I

Laura Gisborne:

will give you the exact prompts, and I'll give you the stuff in

Laura Gisborne:

the bots that we've built for our company to build out a brand

Laura Gisborne:

Bible. I'll give you our prompts and what we use in our company,

Laura Gisborne:

because we use some different things in different places, with

Laura Gisborne:

llms that we're using to help our clients get clarity on their

Laura Gisborne:

ideal their ideal avatars, the prompts that we use to improve

Laura Gisborne:

their offers and improve their profitability in their business,

Laura Gisborne:

and to really analyze their numbers, we put all of those

Laura Gisborne:

things in place to build a 12 month plan. And what comes out

Laura Gisborne:

of that is, what are the activities that need to be done,

Laura Gisborne:

daily, weekly, monthly, and what are the metrics for success? So

Laura Gisborne:

what should you be focused on in quarter one? What You Should you

Laura Gisborne:

be focused on quarter two, quarter three, quarter four,

Laura Gisborne:

when you're looking at reaching a revenue goal? What's the order

Laura Gisborne:

of those things? Those things are really important to have an

Laura Gisborne:

order so you don't get distracted and the marketing

Laura Gisborne:

activity. So what's going on daily? To invite people to come

Laura Gisborne:

into partnering with your company and solving their

Laura Gisborne:

problems, so that three day training isn't I don't know how

Laura Gisborne:

AI came over this number a $988 value, woo hoo, and your access,

Laura Gisborne:

if you choose to join us, is just $97 you'll make a donation

Laura Gisborne:

to Girl Up Uganda, which means a young girl will actually get to

Laura Gisborne:

go to school for about three months by your simple $97

Laura Gisborne:

donation. So we appreciate you in advance, those of you had

Laura Gisborne:

already made contributions to grow up Uganda, we just so

Laura Gisborne:

appreciate you. And I'll say that this is, you know, our some

Laura Gisborne:

of the bonuses that come with this. I keep alluding to the

Laura Gisborne:

power of having our prompts and our engineering and our bots, so

Laura Gisborne:

rather than you spending hours trying to figure out how to do

Laura Gisborne:

this, this is what we do all day, every day, and it's come as

Laura Gisborne:

a result of you know our I would say, if somebody comes to me,

Laura Gisborne:

and many of you know this, have been friends of mine for a

Laura Gisborne:

while, and you want me to just be your business partner and

Laura Gisborne:

work on your business, you just want to have my brain, my 35

Laura Gisborne:

years of experience on your business for your systems. What

Laura Gisborne:

are the systems I need in marketing, Laura, what are the

Laura Gisborne:

systems I need in finance? What are the systems I need to hire

Laura Gisborne:

my team and have them grow with me? Right? That kind of business

Laura Gisborne:

that we offer as a $12,500

Laura Gisborne:

day with me? FYI, okay, been doing it since 2013, lot of

Laura Gisborne:

years. Lot of years, I've been just like, that's my superpower.

Laura Gisborne:

You want to get to a goal. This is how you're going to do it. My

Laura Gisborne:

brain knows. What are the systems you need to put in place

Laura Gisborne:

to make it happen? Okay, that's what people pay a lot of money

Laura Gisborne:

to from my brain, because we've been able to use AI. I've been

Laura Gisborne:

able to take all those distinctions and all those

Laura Gisborne:

discernments and work with people like this in a small

Laura Gisborne:

group, where we can actually have, instead of one person

Laura Gisborne:

being served, five people being served, 10 people being served,

Laura Gisborne:

12 people being served. So it's really sped up and amplified the

Laura Gisborne:

number of lives that we can impact. And it's super cool, but

Laura Gisborne:

it's I'm still here. I haven't been replaced yet, but I'm

Laura Gisborne:

telling you that what, what's available when we work together

Laura Gisborne:

with this is really fantastic and amazing, and I want to see

Laura Gisborne:

that happen for each of you, if you're interested, you want to

Laura Gisborne:

partner with me, I just invite you to make a donation to do

Laura Gisborne:

that. So we'll give you all of our prompts, all of our systems,

Laura Gisborne:

our brand build, brand Bible builder, which is a big deal,

Laura Gisborne:

because once you have your brand Bible summary, I should add

Laura Gisborne:

this, yay. Put that no for me. So when I do this one more time,

Laura Gisborne:

because I do it one more time, then we're gonna just record

Laura Gisborne:

this training and make it evergreen. The thing that I want

Laura Gisborne:

you to know is that when you have these systems completed and

Laura Gisborne:

you have them clarified, it makes it way easier for the team

Laura Gisborne:

to support you.