What if your entire year could be mapped in just a few focused hours without burnout, overwhelm, or guesswork? Laura sits down in this special episode, pulled directly from a live course experience with her clients, to guide you through a radically simplified approach to business planning rooted in clarity, purpose, and aligned growth. You’ll hear her teaching in real time, speaking directly to women inside her world as she walks through the foundations of sustainable success. She weaves together strategy and soul, showing how revenue goals, client clarity, and foundational systems create momentum that actually lasts. This conversation invites a shift from hustle-driven effort to intentional design, where your business supports your life not the other way around.
What You’ll Hear:
- A deeper perspective on why traditional hustle-based planning often leads to burnout and misalignment, and what becomes possible when structure replaces chaos.
- The role of clarity in defining your ideal client and how lack of precision quietly impacts growth and momentum.
- A reframing of revenue goals as a reflection of impact, service, and intentional expansion rather than pressure or performance.
- The importance of foundational business elements like brand, messaging, and model—and how overlooking them creates hidden bottlenecks.
- A powerful shift from reactive business habits into proactive, system-supported leadership that allows ease, flow, and scalability.
Meet the Host:
Laura Gisborne, founder of Limitless Women, empowers female entrepreneurs to create businesses that are both profitable and purposeful. With 30+ years of experience, from building multi-million dollar enterprises to guiding small businesses, Laura understands the challenges of scaling beyond solopreneurship. She's a sought-after speaker, business growth strategist, and author of "Stop the Spinning – Move from Surviving to Thriving" and "Limitless Women." Laura's focus is on mindset, authentic leadership, and integrating social impact into business models. The Limitless Women community has raised over $750,000 for charities, reflecting Laura's commitment to "profits with purpose."
Follow Laura
- Website: https://limitlesswomen.com/
- Facebook: https://www.facebook.com/groups/LimitlessWomenGroup/
- Instagram: https://www.instagram.com/limitless.women/
- LinkedIn: https://www.linkedin.com/in/lauragisborne/
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Laura, welcome to the limitless women podcast. Our
Unknown:mission is to help women business owners like you grow
Unknown:profitable businesses and actualize your opportunities to
Unknown:serve and give to yourself and others. Here's your host, the
Unknown:founder of limitless women, Laura Gisborne,
Laura Gisborne:this is me. I'm Laura Gisborne, sitting on the
Laura Gisborne:couch, sitting on somebody's couch. That's not my couch. This
Laura Gisborne:is I'm at a rental house. I've had nine companies over the last
Laura Gisborne:35 years. I'm very excited to be with you today as a limitless
Laura Gisborne:woman founder, and you know, six of our companies we've sold,
Laura Gisborne:we've passed on to other owners over the years, this business
Laura Gisborne:really is, for me, my legacy work. It is my philanthropy.
Laura Gisborne:It's my desire to really help more women like yourself,
Laura Gisborne:lighten the load so you can be clear, and create highly
Laura Gisborne:profitable businesses, you can join us in eradicating actual
Laura Gisborne:poverty. And if we have some time today, I'll talk a little
Laura Gisborne:bit more about the impact of limitless women. I will just
Laura Gisborne:throw it out here to let you know that collectively as a
Laura Gisborne:community, we have donated over $750,000 to causes that really
Laura Gisborne:predominantly support women and children, but they support men
Laura Gisborne:as well, because we as well, because we support the
Laura Gisborne:communities, and our donations are currently being made on five
Laura Gisborne:continents, which makes me really proud. Yeah, not that I
Laura Gisborne:don't love the penguins, so just don't think we're gonna go
Laura Gisborne:there. You know, it's what it is. All right. So let's talk
Laura Gisborne:about planning. Let's talk about how it works for you. What's
Laura Gisborne:going on in your own business. The old way was a lot of hustle
Laura Gisborne:and a lot of grind and a lot of if you worked harder, somehow
Laura Gisborne:you would do better, right? And I'm thinking about Emily, how
Laura Gisborne:Emily used to lead my son in a sales team, and, you know, just
Laura Gisborne:kind of again, often the idea is more is more. In our work at
Laura Gisborne:limitless women, our goal is to have systems and structure and
Laura Gisborne:support so that you actually have way less guesswork and way
Laura Gisborne:more effective productivity with the hours that you work. I will
Laura Gisborne:tell you that, you know, we just hosted a divine business
Laura Gisborne:retreat. And what you know, kind of where I am in my own
Laura Gisborne:evolution as a founder and as a female entrepreneur is that I
Laura Gisborne:really believe that the more I turn my life and my business
Laura Gisborne:over to my divine purpose, right? I say God is my CEO, and
Laura Gisborne:the way I do that is as a faith based person is matching that
Laura Gisborne:with current technology. So how do we have aI be the amplifier
Laura Gisborne:for our impact, be the streamliner for our systems be
Laura Gisborne:the remover of all bottlenecks that we have in business, right?
Laura Gisborne:That's the place that each of us that are on this call or maybe
Laura Gisborne:listening to this in the future has an opportunity to be aware
Laura Gisborne:that this is the most precious time to be alive, right? It's
Laura Gisborne:just so very one of a kind, you know, it's unprecedented, and so
Laura Gisborne:we can embrace that and still keep ourselves as founders who
Laura Gisborne:really believe in purpose, founders who really believe in
Laura Gisborne:human connection, founders who are humanity motivated, you
Laura Gisborne:know, and data inspired. So I want you to think about in your
Laura Gisborne:own life. I want you to take a moment, please, and write down,
Laura Gisborne:if you haven't already figured this out, what your revenue goal
Laura Gisborne:is for the next 12 months. Do that first, what's the number?
Laura Gisborne:And nobody's going to see it, but you but what's the number
Laura Gisborne:that you have in mind for your company for the next 12 months?
Laura Gisborne:Just look around. Make sure everybody's looking up. Okay,
Laura Gisborne:the next thing I want you to write down is, what are your top
Laura Gisborne:three priorities, and why I'm saying that to you is that it's
Laura Gisborne:really important, if you're new to the limitless women world,
Laura Gisborne:that you understand that we are on a mission here to build
Laura Gisborne:businesses around our lives, not build our life around a
Laura Gisborne:business. There's, you know, so many stories about what happens
Laura Gisborne:when people make their career, their work, their full you know,
Laura Gisborne:everything in all that they are, and then they miss out on some
Laura Gisborne:of the most precious things in life, the relationships, the
Laura Gisborne:fabric, the joy, the experiences, the presence that
Laura Gisborne:are available when you are working your plan, and your plan
Laura Gisborne:is working for you, right? So I think there's another thing to
Laura Gisborne:be considering here. Is that when you build a business as a
Laura Gisborne:business owner, instead of as a self employed person or as a
Laura Gisborne:solopreneur, you're still making money when you're not working,
Laura Gisborne:right? So you're building an asset here that's actually
Laura Gisborne:providing service, whether you're working or not working.
Laura Gisborne:And that's a big paradigm shift that I find in the female
Laura Gisborne:entrepreneur space, specifically, is that there's
Laura Gisborne:all this valor in if I'm not doing it, it's not happening.
Laura Gisborne:Let it go. There's no value in that, and it's not. Going to
Laura Gisborne:help other people, other places. So a more soulful, divine,
Laura Gisborne:purposed way I want you to be looking at your business is,
Laura Gisborne:what are your priorities? Are your priorities your health? Are
Laura Gisborne:they your spiritual connection with God? Are they the people
Laura Gisborne:you're related to? Are they your service in another way, I want
Laura Gisborne:you to be thinking about what's the most important thing, so
Laura Gisborne:that when you build your plan, you're building from that first
Laura Gisborne:now I want you to think about. What we're going to talk about
Laura Gisborne:is how you reverse engineer from that place. If you look at this
Laura Gisborne:piece of like, here's a revenue goal, just pick a number. If
Laura Gisborne:your revenue goal is $100,000 that's $8,333 a month, right?
Laura Gisborne:How do we break these things into bite sized pieces and have
Laura Gisborne:aI assist us in developing the action steps so that we move
Laura Gisborne:from being reactive and being at the mercy of what's happening in
Laura Gisborne:the world to being really proactive and owning our
Laura Gisborne:experience in life. It's a way to move from having business be
Laura Gisborne:heavy and hustle and have it be easy and flow. Okay, so this,
Laura Gisborne:everybody got your numbers. Look at me. Wave to me. Yes, I've got
Laura Gisborne:it. I've got my number. I'm good. You know, the three things
Laura Gisborne:are your non negotiables, that are really your priorities.
Laura Gisborne:Okay? Everybody's got that beautiful All right. So here's
Laura Gisborne:the thing that I want to tell you, that I think is came to me
Laura Gisborne:today when I was working that might be a little bit different
Laura Gisborne:than how we've spoken. Than how we've spoken to this in the
Laura Gisborne:past. We had a lot of conversations around
Laura Gisborne:foundations, and we talked about this at limitless women in the
Laura Gisborne:live events. Often when you're building, you have to build from
Laura Gisborne:your foundation up. When you're trying to do things like hang
Laura Gisborne:the curtains and you don't have any windows, if you think about
Laura Gisborne:building a house, and they talk about in terms of this, because
Laura Gisborne:I do so much construction stuff, you know, this room did not
Laura Gisborne:exist. This room that I'm standing in right now used to be
Laura Gisborne:an open Hall. When I bought this house, there was no room, you
Laura Gisborne:know. And I had this idea that I really wanted this, you probably
Laura Gisborne:can see it now, but I really wanted this beautiful
Laura Gisborne:chandelier. Can get an idea of that? Can you see that little
Laura Gisborne:chandelier there? Really wanted that chandelier. So my brain
Laura Gisborne:wanted the chandelier first, but there was no place to hang it.
Laura Gisborne:Get the idea. So you have to kind of think about this in your
Laura Gisborne:own business. When you're thinking about, oh gosh, I want
Laura Gisborne:this outcome. I want to go to Australia. I want to go do
Laura Gisborne:whatever it is that turns you on, scuba diving, whatever that
Laura Gisborne:piece is, it comes after you lay the foundation. And what I
Laura Gisborne:wanted everyone to look at, even if you've been in business, like
Laura Gisborne:my good friend Jennifer, for decades, or if you're new in
Laura Gisborne:business, you're listening to this again. There's no
Laura Gisborne:comparison here. It's just about where you are right now. Whether
Laura Gisborne:you've been in business for a long time, or you're brand new
Laura Gisborne:in business, these things have to constantly be shored up, they
Laura Gisborne:have to constantly be revisited. And every time you want to make
Laura Gisborne:a plan for execution and implementation, you're going to
Laura Gisborne:come back to this. What I find often when somebody is not
Laura Gisborne:reaching their goals, it's because they've lost sight of
Laura Gisborne:what's going on here. This most fundamental pieces. So the first
Laura Gisborne:thing that I want you to understand as a cornerstone is,
Laura Gisborne:who is your client, who is the person or the company, if you're
Laura Gisborne:B to B that you're here to serve, and it takes so much
Laura Gisborne:discipline, and it's not easy to say no when it's not your
Laura Gisborne:person, right? It's always so flattering. When I have a man
Laura Gisborne:who will reach out and be like, Hey, can I come to your thing?
Laura Gisborne:And I'm like,
Laura Gisborne:maybe you can come to an online thing, but you can't really come
Laura Gisborne:to an in person thing, because we do women's work, and we
Laura Gisborne:create sacred spaces, and it's important that we have a safe
Laura Gisborne:environment where women are allowing themselves to be
Laura Gisborne:vulnerable, right? So you know that's just the piece for you.
Laura Gisborne:You need to know who is your ideal client, what are they
Laura Gisborne:struggling with, and how are you uniquely designed to partner
Laura Gisborne:with them? When your marketing is wishy washy and it's all over
Laura Gisborne:the place, and you can help all people with all things you get
Laura Gisborne:no clients, just how it goes, All right? So when somebody
Laura Gisborne:can't figure out why their marketing is not working, it's
Laura Gisborne:often as simple as this seems. It's often this cornerstone
Laura Gisborne:that's wobbly. Makes sense. Everybody with me? Okay, this
Laura Gisborne:leads into a simple model. Now, I've got to tell you, I'm a big
Laura Gisborne:fan of restaurant businesses that are wildly successful, that
Laura Gisborne:just do one thing, and they're awesome at that one thing, and
Laura Gisborne:they have really strong paradigms, like, I love Chick
Laura Gisborne:fil A. Just as an example, I eat a kale salad from there almost
Laura Gisborne:every single day, which is funny thing. I go to Chick fil A
Laura Gisborne:because I have this awesome kale salad, but that's what I ate
Laura Gisborne:most days. Although Emily, we're getting sprouts, I can't wait I
Laura Gisborne:have new salad bar. You know, the piece around this is your
Laura Gisborne:model. It needs to be comprised of three things, the way I see
Laura Gisborne:it. Number one is the who, which it is a cornerstone, right? So
Laura Gisborne:every time you want to slip off that, get back to your who. The
Laura Gisborne:number two is, what is the struggle and what's the problem
Laura Gisborne:that your company solves? And then number three is the way
Laura Gisborne:that you do it, in a unique way that only you can do. So every
Laura Gisborne:person who's on this call now and every person who listens to
Laura Gisborne:this call in the future, no one has your experience. There's no
Laura Gisborne:one like you. There's no one who can do what you do. And you
Laura Gisborne:know, again, there's not a comparison about that. It's just
Laura Gisborne:simply the way it is. We're all one of a kind. So when we work
Laura Gisborne:from that place with that paradigm, and see ourselves as
Laura Gisborne:the only person who can do what we do, and we infuse our company
Laura Gisborne:with a brand promise that is based on values and vision and
Laura Gisborne:mission. I'm going to go there in a second. These things
Laura Gisborne:actually start to have our brand be different and stand out in
Laura Gisborne:the marketplace. Guess what happens when you have a brand
Laura Gisborne:differentiator? People say, hmm, I want more of that. This is the
Laura Gisborne:place I'm going to go to solve my problem. But your model is,
Laura Gisborne:who is it? What's the problem? One problem, not 65 problems
Laura Gisborne:that you can up with, and how are you going to uniquely
Laura Gisborne:partner with them to get a result in that one problem? Once
Laura Gisborne:you get that done, you know, we have all these amazing
Laura Gisborne:relationships with clients we've been working with for more than
Laura Gisborne:10 years at this point, which is super sexy, but that comes as a
Laura Gisborne:result of solving the first problem. When people are happy,
Laura Gisborne:they keep coming back, right? And your model needs to be
Laura Gisborne:designed to grow, but it won't grow if you don't have a clean
Laura Gisborne:model to begin with. All right, the next piece that's important
Laura Gisborne:your cornerstones is your brand Bible summary. Now we have a
Laura Gisborne:unique, you know, system that we use to create this now at
Laura Gisborne:limitless women that came as a result of me just honing this
Laura Gisborne:and honing this and honing this and spending $200,000
Laura Gisborne:over 10 years on different coaches and mentors and branding
Laura Gisborne:people to really get clear. Where are we? I knew when we
Laura Gisborne:started this company, and we said we are a philanthropy first
Laura Gisborne:organization, that we want to use our profits for purpose,
Laura Gisborne:that we want to give our way to millions, that it was not going
Laura Gisborne:to be an easy road, because I couldn't find anybody else doing
Laura Gisborne:it. But I will tell you that when you have the courage to
Laura Gisborne:stand in your brand, you become sticky, not only to your
Laura Gisborne:clients, but to your team members. You know anything about
Laura Gisborne:Renee was texting me this morning. He's been my web
Laura Gisborne:designer for 12 years. He's been with me since we were powered
Laura Gisborne:with fashion, fashion purpose profits, Legacy leaders, which
Laura Gisborne:we still have, Legacy leaders, but then legacy leaders was
Laura Gisborne:offering limitless women. Limitless women took over and
Laura Gisborne:became the head brand, and we've been there now for 10 years. We
Laura Gisborne:still have legacy leaders as an offering, but I'm just going to
Laura Gisborne:tell you that that one client is not one client, excuse me, one
Laura Gisborne:team member has been with me through the whole thing. What a
Laura Gisborne:delicious experience to grow with someone who shares your
Laura Gisborne:values. So you want to not skip over this part. And I only have
Laura Gisborne:60 minutes today, so I'm not to be able to get into it with
Laura Gisborne:everybody individually. But I will tell you that this is a
Laura Gisborne:secret sauce that many, many entrepreneurs and solopreneurs
Laura Gisborne:and small business owners think they don't need until they reach
Laura Gisborne:the level of Whole Foods or Chick fil A with no Sundays. You
Laura Gisborne:know, they think, oh, someday I'm going to build my core
Laura Gisborne:values and my vision and my mission. I got to tell you,
Laura Gisborne:yesterday is too late. You got to go now, if you haven't done
Laura Gisborne:this, you need to do this. When you're dialed in here, it makes
Laura Gisborne:you again magnetic. What you want is marketing that is
Laura Gisborne:magnetic so that you're not pushing. It's called pull
Laura Gisborne:marketing, right? It's coming to you. Instead you trying to find
Laura Gisborne:clients and push to try to have them, you know, see, you, you're
Laura Gisborne:actually just being positioned and grounded. It's a very big
Laura Gisborne:difference to be positioned versus posturing. So this is the
Laura Gisborne:fourth piece that we don't get to skip over, which is your
Laura Gisborne:annual revenue goal, which you've already done. You've
Laura Gisborne:already decided on a number. Now I want you to evaluate that
Laura Gisborne:number in the context of what I've just shared with you for
Laura Gisborne:two things. What do you need, personally, to live comfortably
Laura Gisborne:in a way that you choose, and most of us need way less than
Laura Gisborne:what we think? Right? I mean, there's all these conversations
Laura Gisborne:about million dollar businesses and seven figure businesses and
Laura Gisborne:eight figure businesses, I gotta tell you. I just I think it's
Laura Gisborne:it's not healthy and it's not realistic. What we want to look
Laura Gisborne:at is, what do you need to take care of yourself and to have the
Laura Gisborne:freedom to come and go as you please and do the things that
Laura Gisborne:are important to you? And then how much revenue does your
Laura Gisborne:company need to generate? And that's going to be based on the
Laura Gisborne:number of lives you want to impact. And it's a little bit of
Laura Gisborne:a quick, quick trick, if you will, because the way to make
Laura Gisborne:more money. Anybody interested in learning how to make more
Laura Gisborne:money? Yeah, the way you make more money is to serve more
Laura Gisborne:people.
Laura Gisborne:So when companies are making more money, it's not always that
Laura Gisborne:they're doing the right things, but they're making more money
Laura Gisborne:because they're serving more lives. And when you serve more
Laura Gisborne:lives, you have an opportunity to not only take care of more
Laura Gisborne:clients and customers, but you also have an opportunity to
Laura Gisborne:build a team of people who get to make their living by being a
Laura Gisborne:part of your vision that you started. But the vision then
Laura Gisborne:moves out into the world. It's always for me, like when I talk
Laura Gisborne:about selling our company. Just like having a child and send
Laura Gisborne:them off to college, they have their own life now. You know,
Laura Gisborne:they're grown ups, which is super cool, right? They're out
Laura Gisborne:there doing their thing. So the revenue the company needs to
Laura Gisborne:generate is going to be related to how much it takes to pay you.
Laura Gisborne:Well, how much does it take to cover all expenses, including
Laura Gisborne:those needed for growth? You know, we're spending right now
Laura Gisborne:$100 a day on Facebook, advertising, meta advertising is
Laura Gisborne:going to Instagram, but you get the idea, as you grow, there's
Laura Gisborne:different things that you want to invest in to help reach more
Laura Gisborne:people and increase your impact. Those are the kind of things you
Laura Gisborne:need to be looking forward to when you look at your your
Laura Gisborne:revenue plan. And the most important one that doesn't get
Laura Gisborne:talked about enough, in my opinion, is what's a healthy
Laura Gisborne:profit margin. Now, because we came from the land of brick and
Laura Gisborne:mortar businesses where we if we were going to open up a
Laura Gisborne:restaurant or a retail store or a tanning salon, we had to come
Laura Gisborne:up with 50 or $100,000 we we had to borrow that. We had to figure
Laura Gisborne:it out. We have to take a mortgage on a house, or we put
Laura Gisborne:things on credit cards, and we need to figure out how to fund
Laura Gisborne:our brick and mortar ventures now, because there's so much
Laura Gisborne:digital marketing in the world, especially in our space, because
Laura Gisborne:we work with service based providers, often people feel
Laura Gisborne:like, oh, I don't have any overhead. Well, yes, you do. You
Laura Gisborne:have to have overhead, and you have to invest in your business,
Laura Gisborne:and your profit margin is going to be what you bring in less
Laura Gisborne:your expenses, that's the space in between. That's your profit.
Laura Gisborne:So there's some ways to increase your margins and work on those
Laura Gisborne:things, but that's kind of for a next level conversation, right?
Laura Gisborne:So when somebody's coming to this conversation, we're saying,
Laura Gisborne:Okay, we'll just have the plan. If one of your non negotiables
Laura Gisborne:is you want to increase your profitability of your business,
Laura Gisborne:what are the things to let go of that are not serving you. What
Laura Gisborne:are the things to incorporate that you're putting your head in
Laura Gisborne:the sand? The girl who did my lashes today was like, Well, I
Laura Gisborne:don't really feel like taking those pictures before and after.
Laura Gisborne:I was like, Well, okay, when you feel like marketing is not the
Laura Gisborne:time you have to market. You have to market all the time,
Laura Gisborne:right? If you want to grow your business, if it's important to
Laura Gisborne:you, it's not important to you, you don't have to alright? So
Laura Gisborne:here's the piece that I want to say about why most businesses
Laura Gisborne:are not making it. Most businesses are not making it
Laura Gisborne:because of few things. The first is a lack of a clear model. I
Laura Gisborne:mean way too many creative women who've got way too many talents
Laura Gisborne:and all the different things they could do, and they don't
Laura Gisborne:have the discipline to go narrow and deep for a little while. My
Laura Gisborne:personal opinion is that you want to go narrow and deep until
Laura Gisborne:at least $100,000
Laura Gisborne:in gross revenue, if you're a little more disciplined. And we
Laura Gisborne:did this in this company, and one offer till we got to 250,000
Laura Gisborne:that's when we started spreading out and doing different things,
Laura Gisborne:but not until we hit that first quarter of a million some
Laura Gisborne:people, Natalie Ellis, who's the founder of boss babe, who I just
Laura Gisborne:love her stuff. She's so awesome on Instagram, she says, don't
Laura Gisborne:have more than one offer to hit a million dollars in revenue.
Laura Gisborne:And the ready fire aim guy, I can't remember his name right
Laura Gisborne:now, but he says the same thing. So depending on what your goal
Laura Gisborne:is, I would say, check yourself and figure out what the number
Laura Gisborne:is that you can go to and be a little bit more disciplined to
Laura Gisborne:just do one thing and do it really, really well. The other
Laura Gisborne:thing that has people not getting business and not getting
Laura Gisborne:sales is because their messaging just stinks. It's not clean,
Laura Gisborne:it's not clear. So if you've ever been in that place where
Laura Gisborne:you say to somebody, what do you do? I still joke about this. If
Laura Gisborne:somebody asked me, What's my my you know, elevator pitch. What
Laura Gisborne:do I do? I always say, I do a lot. What do you do? Part of
Laura Gisborne:that came from being insecure about marketing, language and
Laura Gisborne:messaging it because I wasn't I didn't have a clear model about
Laura Gisborne:how I was going to do what I was doing. Over the years, it's
Laura Gisborne:gotten much, much cleaner, right? So now I can tell you
Laura Gisborne:that we're very, very clear in our world, that we are only here
Laura Gisborne:to work with spiritually connected women business owners
Laura Gisborne:who are really great at what they do, and who are struggling
Laura Gisborne:with poverty consciousness. That's not how they identify.
Laura Gisborne:What they identify is they are not reaching the numbers they
Laura Gisborne:want to reach, and or the founder is working way too many
Laura Gisborne:hours and completely overwhelmed. Those are kind of
Laura Gisborne:the symptoms, like we go to the doctor very clear about that.
Laura Gisborne:Together, we work to craft systems and scale their
Laura Gisborne:organizations so they can reach more lives and give to
Laura Gisborne:themselves and others. When your messaging is clean and clear,
Laura Gisborne:you should be able to spit it out like that. The fuzzy client
Laura Gisborne:avatar is what I started with here in the beginning when I
Laura Gisborne:said, don't think you're going to be all things for all people.
Laura Gisborne:Choose an avatar and be in your lane. You'll hear me say it
Laura Gisborne:often about the power of staying in your lane. Takes discipline,
Laura Gisborne:but it's worth it. It's worth it to be known for as the person
Laura Gisborne:who does the thing right. It really is when you align your
Laura Gisborne:model, your message and your market, meaning who you serve,
Laura Gisborne:marketing becomes very simple. And when marketing is simple and
Laura Gisborne:it's really clean, sales become easy, because people come to you
Laura Gisborne:on a sales conversation and they're already ready to buy.
Laura Gisborne:They already know, because you've been clean and clear
Laura Gisborne:about your communication and your company's communication has
Laura Gisborne:been super simple. This is who we serve. This is how we serve
Laura Gisborne:them, and this is why we're different. It makes it easy for
Laura Gisborne:someone to come to you and raise their hand say, Hey, I'm ready
Laura Gisborne:to invest in myself to solve the problems I have. And. You feel
Laura Gisborne:like the right partner for me to work with? Oh, look, I was
Laura Gisborne:raising my hand and AI put a little hand up there. Cute.
Laura Gisborne:Alright, the result of this is that when you're when your sales
Laura Gisborne:are easy and natural, your monthly cash flow becomes
Laura Gisborne:predictable. When you have predictable cash flow, you can
Laura Gisborne:start to invest in growing your company and reaching more lives
Laura Gisborne:with me. This is really the key to every woman that I meet in
Laura Gisborne:business, is to get her off a financial roller coaster and get
Laura Gisborne:her into profit, and get her into a place where she's living
Laura Gisborne:her purpose and she can emotionally Be at peace with her
Laura Gisborne:work. Alright? So we have seven pillars in our business
Laura Gisborne:structure. This is really our secret for success. Is, you
Laura Gisborne:know, my stepson is the one that named me, Sergeant Laura in my
Laura Gisborne:business partnerships. I am very, not Jacob Scotty. I am
Laura Gisborne:very, very disciplined with keeping my people on truck, you
Laura Gisborne:know. And we all want to get distracted, and we all want to
Laura Gisborne:do the next fun pretty thing. And the reality is that if we
Laura Gisborne:don't execute on the thing that needs to be done, First all, the
Laura Gisborne:pretty things don't work. So in business, if you don't have a
Laura Gisborne:strong foundation in your business model, your vision,
Laura Gisborne:your mission, your core values, your culture, you don't have
Laura Gisborne:those things figured out in your brand differentiator, your
Laura Gisborne:marketing doesn't work. You can just spend more money, but it
Laura Gisborne:won't get you more results. When you get the foundation piece
Laura Gisborne:fixed, the marketing starts working. When marketing starts
Laura Gisborne:working, sales become easy. When sales are easy, finance comes
Laura Gisborne:in, right? We have money to talk about because we've got sales.
Laura Gisborne:Get the idea at that point. Now, you're going to need some help,
Laura Gisborne:because you've got more clients than you can personally take
Laura Gisborne:care of. You need a team of people around you. In order to
Laura Gisborne:do that, you need to have clear communication with the team. Is
Laura Gisborne:one of the things I wrote to you guys this week when I was
Laura Gisborne:writing my emails to you, talking about, you know, the
Laura Gisborne:difference for me of what AI has done for our company and for me
Laura Gisborne:personally, is that I used to really Dre we've been doing free
Laura Gisborne:gifts on Friday. Can I tell you this since 2016
Laura Gisborne:I'm recording this in 2025 nine years of Fridays. It's a lot of
Laura Gisborne:Fridays and a lot of kicking and screaming on my part on a
Laura Gisborne:Thursday night, okay, or an early Friday morning. So I just
Laura Gisborne:said, Look, I'm stopping. I'm going to stop whining about
Laura Gisborne:this. There are people in the world with real problems. I can
Laura Gisborne:either just stop doing for your Friday, or I can find a system
Laura Gisborne:and create a system to make it super easy, right? We send out
Laura Gisborne:emails every day this week. That's so not like us. In the
Laura Gisborne:past, if it was all on me to write and we didn't have systems
Laura Gisborne:to create those things, everything became a bottleneck.
Laura Gisborne:So we no longer have bottlenecks around social media. We no
Laura Gisborne:longer have bottlenecks around consistent marketing. Consistent
Laura Gisborne:marketing reaches people and builds trust you with me. When
Laura Gisborne:you have someone who's being talked to on a regular basis,
Laura Gisborne:they start to feel like they're having a relationship with you,
Laura Gisborne:even if you're not actually having a relationship with them.
Laura Gisborne:This is not meant to be like a mind game here, but what I'm
Laura Gisborne:saying is we all want to do business with someone we know
Laura Gisborne:like and trust. And trust comes as a function of familiarity.
Laura Gisborne:When we see somebody out there consistently, we learn to trust
Laura Gisborne:them. If we only hear from someone when they want something
Laura Gisborne:from us, if they only pop up in your inbox, they only pop up on
Laura Gisborne:your social media feed when they've got something for sale.
Laura Gisborne:Something for sale, we're not as excited about working with that
Laura Gisborne:person with me, all right? So right things, right order, right
Laura Gisborne:time, build a legacy focused business. So in our world, what
Laura Gisborne:we look at is building profits for purpose. How do we help you
Laura Gisborne:be super successful? Have all of your personal needs taken care
Laura Gisborne:of, have your company's revenue be coming in a place where your
Laura Gisborne:team members are paid well, where you're able to contribute
Laura Gisborne:to causes you care about, and your business is an asset that
Laura Gisborne:you're proud of. It's a very different thing than how am I
Laura Gisborne:going to get it done? Now I want you to take a moment and write
Laura Gisborne:down one thing you can write in the chat here that you want less
Laura Gisborne:of in the next 12 months. Is there anything that I've talked
Laura Gisborne:about here that you said, hey, I want less of this, and then I
Laura Gisborne:want more of that instead. So you want to replace with there's
Laura Gisborne:something you don't want. You don't want to just be like, I'm
Laura Gisborne:not going to do that anymore. It doesn't work like that. You got
Laura Gisborne:to give yourself the reward of what would you rather have, what
Laura Gisborne:would be important to you. What do you say if there's something
Laura Gisborne:in your business, you can put in the chat, or you can write it
Laura Gisborne:for yourself. There's something in your business? Hi, Mandy. I
Laura Gisborne:haven't got a chance to say hi to you yet. Is there something
Laura Gisborne:in your business that you know you're tolerating? There's
Laura Gisborne:something Jen and I were just talking about this in North
Laura Gisborne:Carolina this week. Is there something you're tolerating? Is
Laura Gisborne:there something that you're putting up with that you know is
Laura Gisborne:actually holding you back. I'm sure nobody on this call is a
Laura Gisborne:martyr besides me, right, whining about, I don't want to
Laura Gisborne:do freak here Friday. Just, is there something in your business
Laura Gisborne:you're complaining about, or a person that's on your team
Laura Gisborne:you're complaining about, instead of taking the discipline
Laura Gisborne:approach to say, okay, the clean cut. Heals the fastest. We call
Laura Gisborne:this in our world, the short hurt versus the long hurt. The
Laura Gisborne:short hurt is you suck it up, you get disciplined and you get
Laura Gisborne:focused. If it means that I'm going through team members like
Laura Gisborne:a revolving door, what's the commonality me? So how do I slow
Laura Gisborne:down Emily and get really focused on my communication with
Laura Gisborne:the team and giving them the metrics for success, letting
Laura Gisborne:them know what they need to have so that they can do their jobs
Laura Gisborne:and work with each other. Because I'm a very like, I'm an
Laura Gisborne:independent lover. I'm like, hands off. I would hire great
Laura Gisborne:people. I expect them to be leaders and do what they do. And
Laura Gisborne:I don't hire people for potential anymore, right? I'm
Laura Gisborne:going to hire that person because I like them and try to
Laura Gisborne:train them. None of that. Okay, so does everybody have
Laura Gisborne:something, one thing that you want less of in the next 12
Laura Gisborne:months? Anybody stuck there, Marina, I can't see you, so
Laura Gisborne:hopefully you're really well fed, honey.
Unknown:Okay, hi, beauty. I just want to get you on camera
Unknown:so I can say, Hi, good
Unknown:to see you. Anything that you know you want less of in the
Unknown:next 12 months? Do you want to share? Oh, I'm just so deep in
Unknown:this stuff.
Laura Gisborne:Less overwhelmed. Good, okay, cool,
Laura Gisborne:cool, cool. And what are you going to put in there instead?
Laura Gisborne:System, yay. That's my girl. That's all right, good, good,
Laura Gisborne:good. All right. Your dream deserves more than sticky notes
Laura Gisborne:in late nights. Let's map out a year that gets you going with
Laura Gisborne:grace and ease. Right? Ready with Me? Okay, so this class
Laura Gisborne:I've given you kind of as a recap the things that you need
Laura Gisborne:to have in place to build your 12 month plan. What you need to
Laura Gisborne:have in place is your let's even go back to that. I'm gonna go
Laura Gisborne:backwards here because I probably need to put another I
Laura Gisborne:put another thing in here. These four things, these are the
Laura Gisborne:things that you want to really get clear about. If you're not
Laura Gisborne:clear about them, get some help. You can use AI to help you
Laura Gisborne:define them. The first thing you want is a clear client avatar
Laura Gisborne:who are here to serve what are their struggles? How can you
Laura Gisborne:help them? What's different about you that languaging will
Laura Gisborne:help inform your marketing in a way that is applicable to the
Laura Gisborne:person that you're here to serve. So Caroline and Megan,
Laura Gisborne:when we look at your work and we look at offering your jewelry
Laura Gisborne:line as an example, that's not the marketing that we're doing.
Laura Gisborne:We're doing the marketing for women or men. You, I haven't
Laura Gisborne:heard from you if you're choosing just exclusively women
Laura Gisborne:or men, but let's pretend you were choosing just to do with
Laura Gisborne:women who have received a life altering diagnosis. Right off
Laura Gisborne:the bat, we know that there's something going on for her. How
Laura Gisborne:is she feeling? Use your AI to write that out and ask yourself,
Laura Gisborne:what are the things here that I can be doing? And I think you're
Laura Gisborne:going to do the workshop with me, so I'll do it with you, and
Laura Gisborne:I'll give you all my prompts. And help you with that. Okay,
Laura Gisborne:the next thing you have to have is your business model, which
Laura Gisborne:is, how do you fund your business? What is your revenue
Laura Gisborne:stream? Now, if you've got one thing that's dependent only on
Laura Gisborne:you, your scalability becomes weak, right? You want to have
Laura Gisborne:something that can go on beyond you and not just be dependent on
Laura Gisborne:you. You want something that can be delivered by other people,
Laura Gisborne:not just by yourself or Emily, by your husband, right? Who else
Laura Gisborne:can be delivering the promise for the company. So you don't
Laura Gisborne:want to just be dependent on yourself. And it must be
Laura Gisborne:designed to grow, right? So every when I talk about selling
Laura Gisborne:businesses, I would build a business with the end in mind,
Laura Gisborne:knowing that I would love the creative part, but I didn't want
Laura Gisborne:to do service delivery. I don't have to be the person in the
Laura Gisborne:trenches like in the wine business. I want to be the
Laura Gisborne:person in there doing wine tastings or working in a
Laura Gisborne:restaurant as a waitress, although I was as a young
Laura Gisborne:person, you know, as an old person, it's not, I'm not as
Laura Gisborne:gung ho about that, right? So who do you need to have around
Laura Gisborne:you? The other thing you want to have is crystal clear clarity on
Laura Gisborne:your brand Bible. And we, again, if you decide to come through
Laura Gisborne:the workshop with us, I'll explain to you, I'll give you
Laura Gisborne:our prompts and share with you exactly how we do this, how we
Laura Gisborne:came up with this for ourselves, using AI to really clarify this.
Laura Gisborne:But when you put these things together, you put it into your
Laura Gisborne:business plan, and then you reverse engineer based on your
Laura Gisborne:annual revenue goal. You're clear about that number. You use
Laura Gisborne:these pieces that I'm inviting you to be clear on as the
Laura Gisborne:foundational pieces to feed into your LLM, which your LLM of
Laura Gisborne:choice, or a bot, if you're using our systems, and it will
Laura Gisborne:spit it out for you, because it will take the criteria that
Laura Gisborne:you're giving it. So there's a take a little pause here and
Laura Gisborne:just wrap up real quick with this, and then answer questions
Laura Gisborne:for everybody. Talk a little bit about using AI, how to have it
Laura Gisborne:work for you, how to have it work with you. But before I do
Laura Gisborne:that, I just want to say that next week, I think it's next
Laura Gisborne:week, December 11, 12th and 13th, I'm going to be doing a 90
Laura Gisborne:minute per day fundraiser for Girl Up Uganda. And what I'll be
Laura Gisborne:doing is I'll be giving you, if you decide to come, it's you
Laura Gisborne:come each day for an hour and a half. I'll give you our exact
Laura Gisborne:prompts, and we will craft your business plan together. So I
Laura Gisborne:will give you the exact prompts, and I'll give you the stuff in
Laura Gisborne:the bots that we've built for our company to build out a brand
Laura Gisborne:Bible. I'll give you our prompts and what we use in our company,
Laura Gisborne:because we use some different things in different places, with
Laura Gisborne:llms that we're using to help our clients get clarity on their
Laura Gisborne:ideal their ideal avatars, the prompts that we use to improve
Laura Gisborne:their offers and improve their profitability in their business,
Laura Gisborne:and to really analyze their numbers, we put all of those
Laura Gisborne:things in place to build a 12 month plan. And what comes out
Laura Gisborne:of that is, what are the activities that need to be done,
Laura Gisborne:daily, weekly, monthly, and what are the metrics for success? So
Laura Gisborne:what should you be focused on in quarter one? What You Should you
Laura Gisborne:be focused on quarter two, quarter three, quarter four,
Laura Gisborne:when you're looking at reaching a revenue goal? What's the order
Laura Gisborne:of those things? Those things are really important to have an
Laura Gisborne:order so you don't get distracted and the marketing
Laura Gisborne:activity. So what's going on daily? To invite people to come
Laura Gisborne:into partnering with your company and solving their
Laura Gisborne:problems, so that three day training isn't I don't know how
Laura Gisborne:AI came over this number a $988 value, woo hoo, and your access,
Laura Gisborne:if you choose to join us, is just $97 you'll make a donation
Laura Gisborne:to Girl Up Uganda, which means a young girl will actually get to
Laura Gisborne:go to school for about three months by your simple $97
Laura Gisborne:donation. So we appreciate you in advance, those of you had
Laura Gisborne:already made contributions to grow up Uganda, we just so
Laura Gisborne:appreciate you. And I'll say that this is, you know, our some
Laura Gisborne:of the bonuses that come with this. I keep alluding to the
Laura Gisborne:power of having our prompts and our engineering and our bots, so
Laura Gisborne:rather than you spending hours trying to figure out how to do
Laura Gisborne:this, this is what we do all day, every day, and it's come as
Laura Gisborne:a result of you know our I would say, if somebody comes to me,
Laura Gisborne:and many of you know this, have been friends of mine for a
Laura Gisborne:while, and you want me to just be your business partner and
Laura Gisborne:work on your business, you just want to have my brain, my 35
Laura Gisborne:years of experience on your business for your systems. What
Laura Gisborne:are the systems I need in marketing, Laura, what are the
Laura Gisborne:systems I need in finance? What are the systems I need to hire
Laura Gisborne:my team and have them grow with me? Right? That kind of business
Laura Gisborne:that we offer as a $12,500
Laura Gisborne:day with me? FYI, okay, been doing it since 2013, lot of
Laura Gisborne:years. Lot of years, I've been just like, that's my superpower.
Laura Gisborne:You want to get to a goal. This is how you're going to do it. My
Laura Gisborne:brain knows. What are the systems you need to put in place
Laura Gisborne:to make it happen? Okay, that's what people pay a lot of money
Laura Gisborne:to from my brain, because we've been able to use AI. I've been
Laura Gisborne:able to take all those distinctions and all those
Laura Gisborne:discernments and work with people like this in a small
Laura Gisborne:group, where we can actually have, instead of one person
Laura Gisborne:being served, five people being served, 10 people being served,
Laura Gisborne:12 people being served. So it's really sped up and amplified the
Laura Gisborne:number of lives that we can impact. And it's super cool, but
Laura Gisborne:it's I'm still here. I haven't been replaced yet, but I'm
Laura Gisborne:telling you that what, what's available when we work together
Laura Gisborne:with this is really fantastic and amazing, and I want to see
Laura Gisborne:that happen for each of you, if you're interested, you want to
Laura Gisborne:partner with me, I just invite you to make a donation to do
Laura Gisborne:that. So we'll give you all of our prompts, all of our systems,
Laura Gisborne:our brand build, brand Bible builder, which is a big deal,
Laura Gisborne:because once you have your brand Bible summary, I should add
Laura Gisborne:this, yay. Put that no for me. So when I do this one more time,
Laura Gisborne:because I do it one more time, then we're gonna just record
Laura Gisborne:this training and make it evergreen. The thing that I want
Laura Gisborne:you to know is that when you have these systems completed and
Laura Gisborne:you have them clarified, it makes it way easier for the team
Laura Gisborne:to support you.

