Julia Carlson is an eight-figure entrepreneur, wealth advisor, bestselling author, and philanthropist with over 25 years of experience helping people build wealth and achieve financial freedom. She founded Financial Freedom Wealth Management Group, authored “Money Loves You” and “Let’s Get You Fired”, and has earned national recognition for her work in the financial industry.
In today’s episode, Julia joins me to share how entrepreneurs can build successful businesses without sacrificing their personal freedom, relationships, and the life they want to enjoy.
Julia opens up about the emergency that forced her to change how she approached leadership, delegation, and success. She explains how business owners can stop being the bottleneck in their own businesses, empower their teams, and create a business that doesn’t depend on them for every decision.
We explore why entrepreneurs struggle to step back and how to recognize when you’re holding on too tightly. Julia reveals how to delegate more effectively, build a stronger leadership team, and create space for the work and experiences that matter most to you.
Our conversation also covers the beliefs that influence our relationship with money, why women need to feel more confident managing their finances, and how entrepreneurs can create a meaningful legacy while they’re still building wealth.
Join us today as we discuss how to stop being the bottleneck in your business, let go of the need to do everything yourself, build a team you can trust, create more freedom as an entrepreneur, improve your relationship with money, and make a lasting impact without waiting until retirement.
Resources & Links Mentioned:
- Julia Carlson’s Website:
- https://thejuliacarlson.com/
- Visit to learn more about Julia’s work as an entrepreneur and wealth advisor, explore her resources, and connect with her on social media.
- Julia’s Books:
- Explore Money Loves You to learn more about your relationship with money and how to build greater financial confidence.
- Read Let’s Get You Fired for insights into empowering your team, stepping away from daily operations, and building a business that can thrive without depending on you for everything.
- Take the One Billion for Good Pledge:
- https://thejuliacarlson.com/
- If you want to use your success to make a difference, explore the One Billion for Good pledge page through Julia’s website to learn about the initiative and how you can participate.
Connect with Julia:
- Website: https://www.thejuliacarlson.com/
- Instagram: https://www.instagram.com/thejuliacarlson/
- LinkedIn: https://www.linkedin.com/in/thejuliacarlson
- Facebook: https://www.facebook.com/thejuliacarlson/
Connect with Hilary:
- Website: https://therelaunch.com/
- Instagram: https://www.instagram.com/hilarydecesare/
- Facebook: https://www.facebook.com/TheReLaunchCo
- Email: hello@therelaunch.com (Interested in being a guest on the ReLaunch Podcast or booking Hilary as a guest?)
Listen & Subscribe:
- Find Us on Your Favorite Podcast App:
- https://the-silver-lined-relaunch.captivate.fm/listen
[00:00:00] A lot of women founders will plateau unless they're willing to let go of this hustle identity because the very things that made you successful are the exact same things that will hold you back. Julia Carlson is a wealth advisor who has spent more than 25 years helping people create greater freedom with their money and their lives. I had very capable people around me, but I wasn't leading correctly.
[00:00:24] Getting me out of the picture, it allowed my team to rise and within a year and a half our company doubled. That was a relaunch. Let's get you fired. You wrote this book. Why did you have to get this specific book out there? Firing yourself is a mantra that I want entrepreneurs to hold on to and it allows them to lead from a place of vision. It's hard to let go. So what do you recommend? When you're hiring someone that's your number two, you want to make sure that there's alignment with the vision.
[00:00:52] There's this visionary and integrator concept. The visionary makes it up. The integrator makes it happen. There is a woman listening. What is that one advice you would tell her to go do? I would say... Julia, I am so excited that you're here. And just reading that again, I was like, oh, so good.
[00:01:19] Well, to hear it all, I'm like, is that me? I guess so. I love it. It's so great because we talk about relaunches. We talk about the most significant ones for you. I want to start where you feel was your biggest relaunch moment. Take us into it and what was happening in your life at that time?
[00:01:44] Oh, man. I know exactly when it was. Let me see here. It was probably about 13 years ago, I was experiencing like explosive growth in my business. I was thinking, oh my goodness, I'm actually making it. I was mom to three young kids. I was feeling like I'm super mom,
[00:02:12] super businesswoman, maybe super wife, but I was trying... I was juggling it all. I was in that hustle phase, but I was like, a lot of things were going well. And I remember being on a boat entertaining clients. And at the end of the night, I looked at my phone and realized I had many missed calls, many missed text messages. And I had learned that my daughter and parents were hit head on by a
[00:02:40] drunk driver. And my daughter was being life flighted. I got to the hospital and where I spent the next week in ICU. This has a good ending. She has fully recovered. My parents recovered. She is pregnant with my grandbaby right now. Oh, I'm getting chills right now.
[00:03:03] Oh, but the relaunch had to happen because in the hospital, I found myself at her bedside, telling my assistant to bring me my computer so I could go to work. So I could do all the things that I thought I had to do to keep my business running because I had built it dependent on me. And I had to really look at myself coming home from that, wanting to be with my daughter
[00:03:31] and wanting to keep this dream alive. Like I had to make a choice. I had to choose my daughter at that point, thinking my business would fail. But it turns out I had very capable people around me, but I wasn't leading correctly. And so by getting me out of the picture, it allowed my team to rise. And I had to become a better businesswoman at that point. And within a year and a half of the
[00:03:55] accident, our company doubled. I learned delegation. I learned just so many things in that moment. Like that was a relaunch, although it took time for all that to integrate. That was a big moment of relaunching. You know, my identity at that point was tied to my business. And now I've done so much
[00:04:18] work of like, I'm separated from that. And so, yeah. It is incredible. Yeah. I mean, I literally, my, I could feel you on the boat where you start to get those calls and then hearing, you know, that this has taken place. Yeah. And that moment where you're just like, it is interesting. You have a,
[00:04:46] take a step out of, of your, of your body like that. You know, this can't be happening type of situation. But I want to go back to what you said about like, hey, bring me my computer. Like, you know, I got to do this. That is a really awful place to be where you're like, I so don't want to
[00:05:10] be doing this work. I want to be where I need to be. But you realize like, okay, you're juggling. So you shared, you know, the family emergency forced you that you had to, you know, you had to trust your team. You had to, because you could not, you couldn't do what you were doing, create boundaries. But I got to ask you, did you, were you so thrown into it that you, did you just
[00:05:39] separate at that point? Did you just be like, they've got to run it. They've got to like go. Or were you still trying to like figure out I'm, I'm a part of it. I'm not a part of it. Like, how does that, because I know there's a lot of people like that are going through massive things right now. And they're, they're trying to, to, to do the right thing. Yeah. Yeah. Like for me, it was, you know, I think in the moment I was in a trauma response, right. Where it was all or
[00:06:08] nothing. And, um, I think in the moment and during that time I had connected my sense of worthiness to doing, to accomplishing, to being the one that was needed. So almost like if someone else would step up and help, it was almost like I would feel guilt. Uh, so it was a lesson in actually
[00:06:33] receiving. Like I, again, I had amazing women around me, supporting me on my team and they were like, go be with your daughter. We got this. And it was me being able to receive was very, very hard because I had, I had, I'd been of such a great giver and I needed to learn how to, how to receive ultimately. And now looking hard. Yeah. It's so hard to receive. Yeah. And it is looking back and
[00:07:01] connecting all these dots and writing my, writing my books about this whole journey and process that's unfolded. It's actually what we can only give in proportion to what we're willing to receive. And so for me, that's the lesson, right? The more I want to give an impact and do great things in the world, that means I've got to be a really good receiver because I can't do that by
[00:07:25] myself. So, you know, you know what I love about these shows is that literally this morning we were, um, on a, uh, one of our coaching training calls. And one of the topics that we were going into is legacy and how so many people think about legacy as when I get there, I'll start to put together my
[00:07:52] legacy. And what you're doing right now with, when you kind of woke up and you realize, you know, Hey, I, you know, I've got to set boundaries. I've got to be able to delegate. I've got to be able to trust. I've got to be able to do things that you've never been able to do. It started you to have a more successful business. Totally. Isn't that? And, you know, and I think about like building legacy and
[00:08:17] being able to come, you know, to help people and to give back. And yet you were burning yourself, you know, yeah, you were the strong one, but I got to ask you if, if you think about what I just said about at that point when everything was like, you were the strong wife, the strong, you know, mom, the strong business woman, strong, strong, you know, you're like super woman here. Legacy was like
[00:08:45] probably something in the future that you weren't thinking. You were thinking about right now, build, build, build. You were saying you're grinding, you're going, you're hustling. Yeah, for sure. Like, yeah. I mean, like talk to me about how the changes by taking this philosophy, it started you down really like so much better a path. You've shared this with me. It's incredible.
[00:09:10] Yeah. And the more, I mean, that's, that's essentially where the book Let's Get You Fired, which is for those founders that are in the center of everything in their business. And when they fire themselves from, from key positions in their company, it allows others to rise and own those positions. And so it's, and when you, when I think about legacy, uh, I actually think about,
[00:09:37] there's a whole, whole section of my book, um, about legacy. And it's like, we get to live our legacy is, is the way I like. Right now, you don't have to die to have your legacy. Exactly. Exactly. Exactly. And so, and, and the legacy is allowing other leaders to come alongside you to, to grow up leaders. And so, and it's, what's fun about that is because I was able to do that,
[00:10:03] now I'm able to do my books, speaking, uh, doing all the things that, that light me up because I have such an amazing team running the business. Yeah. So for the woman out there listening, who is still holding it all together so tightly, right. The one that is just like, and I got to do it all. I got to do all, or it's not going to happen. How do you know? And I know now
[00:10:32] you've had two of these books, but how do you share when it's time to actually let go before a life situation or relaunch, like what happened to you has to happen? Yeah. You know, I think in the beginning when we, you know, we build, whether it's an impact goal or a business, it's like, it is reliant on you. Like you are the key person in your business, building the business, building the brand, all of the things. Uh, but at some point you have to start letting go because you will get
[00:11:01] it to the end of yourself. And that's where I was at that point. And I've actually found it between like half a million to a million in revenue is at a point where, uh, a lot of women founders, they're at the end of themselves. Maybe they have five or six employees. They can manage it easily, but they will plateau there unless they're willing to do this work. And it's an inner work and outer work. So the inner work is, uh, like it's, it's, I'm willing to let go of this hustle identity
[00:11:28] because they actually, the very things that made you successful are the exact same things that will hold you back to the next level. And so you actually have to rewire, rewire your mindset around the, the way to grow to the next level is actually surrender is doing less is allowing others to come alongside you. It's the receiving and, and a lot of that takes me back to the money loves you because
[00:11:53] the receiving is a inner wealth conversation. Like are, are you, are you able to receive? Are you able to hold the wealth that you create? Are you able to manage your money and, and see it and not avoid it? Because you know, those, those are all parts of building a successful business. And you know, what's interesting before you continue here, what's interesting to me is surrender. And I have an
[00:12:21] incredible, incredible woman that's become a dear friend, great, great mentor of mine, Amelia Antonetti. And she, she said, you know, when you're looking at the word of the year, you have a primary and a secondary word and your primary word of the year has to be the one that's the opposite of who you are. So I'm thinking about you and me and we both, you know, surrender was just this like, uh, that sounds
[00:12:51] like the worst thing that I would want to do. Like, does that make me feel like I'm a, you know, floor mat and I'm just surrendering to everything. I'm just letting things happen. And it's like, take it to the next level of it's surrendering with discernment of opening yourself up to the possibilities versus the force. Right. For sure. And when, and when, when you're talking about this
[00:13:15] and in your book, can you give us an example of moments when you were just like, I had to surrender? Yeah. Well, it was right at that point where the business was growing so rapidly. I just couldn't be in all the places. I couldn't be doing all the things. And it was interesting because I noticed a pattern in hiring. I hired a lot of people that looked like me, thought like me, followed me,
[00:13:41] and we had a lot of fun, but it like, I was the one that was owning it all. And so actually there was a few key hires there that I hired people that were different than me that thought had different backgrounds. There was like that diversity of thought that was actually really hard on my ego. Like someone that has an MBA, I barely have a AA degree. I didn't go to fancy college. Right. And so
[00:14:09] now to hire someone that has a MBA, now I have a PhD on my team. It's like, I, that intimidated me like, Oh my gosh, I'm not like, am I going to be even relevant when I have these people? Right. And so for me, it was like, Oh no, I want to hire people, people smarter than me. That's that are different because that diversity of thought and process is what has elevated our business. And so I had to get
[00:14:37] over myself and, and yeah, like attracts like, right. Yeah. So yeah, they end up looking like you. And I learned this the hard way 10 years ago at one of my companies. It was, I looked around and I'm like, Oh my God, I love her. She's so great. I hired her. And I, you know, I was, you know, still like thinking, Oh, she's great. You know, COO, blah, blah, blah. No, she had no experience,
[00:15:06] but I thought she was the greatest and I'd love to hang out with her. And if we're going to have to, you know, work 12 to 18 hours a day, I'd like to work with her. And it was a complete bust, complete bust. And one of the things that, um, I read, or you mentioned is that a prospect told you that you were too pretty to be a financial advisor and that the firm struggled to reach profitability
[00:15:34] in those first years. So I need, I need to talk to you about this because I got Hillary. No one's going to take you seriously in Silicon Valley unless you start wearing glasses. I didn't need glasses. And I'm like, what? And put your hair back. And I'm like, so what, what happened here? Tell us about this. Yeah. Oh, that was early on. That was like in my young twenties. Like I had just
[00:16:00] started my business. I was trying to do networking and, um, it, and actually it was an introduction from a CPA, uh, that I, that I worked with. And the first, his first comment was, uh, it was something, something flippant, like, Oh, don't you look just like a cheerleader or, and then went on to be like, I'm not like who I'm like, I'm not going to trust you. You're a 20 something, six foot blonde. Like,
[00:16:28] and that's where there was this lot of this fierceness of like this, you, uh, you, I had so much to prove, like, just watch me, give me the opportunity. Let me talk to you. Like, I know a lot, I can help you. And there, that's probably what, what drove that, that achieving aspect of me, which I had to let go of and surrender, you know, to become the leader I am today. And so there was,
[00:16:57] you know, in the moment I was just like, it, it actually drove me harder, the comment. Um, but then the problem is you can't, once you start putting on the gas to the Ferrari, you can't, you can't slow down. Correct. Yeah. And you're just burning. Yeah. Did you feel like ever that you were burning out or, you know, you mentioned a lot about kind of in the book and, you know,
[00:17:24] nervous system and kind of the, you just keep grinding and grinding. And eventually that becomes your new norm. Like you're, this is the way I have to be. What did you do? Yeah. You know, I feel like it, so it's interesting because a core value I find of most entrepreneurs is freedom. I named my company financial freedom. Uh, I have several companies now with freedom in the title. It's like freedom is, is so much to me. And, you know, at one point I remember waking up,
[00:17:52] like I am not free. Like that's the one thing that I want and I don't feel the freedom. And for me, I had to figure out even today, like yesterday, I made a decision that I'm like, the path I'm going down for this new program is, does not feel like freedom to me. And as much as we've got into it, it's a no, like I have a grand baby coming. I have things that are like my 50th
[00:18:19] years coming. Like I I'm going to say no to this. And, you know, as someone as like an opportunity seeker, it's hard because I know there's revenue and all the, all the great things that could be there, but it's like having that, having that filter of what is important to you, what's that core value. And for me, when I wasn't feeling freedom, which is the point of burnout, I'm like, how do I get back to the freedom? Like, how do I fire myself from something?
[00:18:47] This is, this is so fascinating. If you think about it, I love what you just said. When we start, we entrepreneurs, we are thinking like, oh, this, you know, after being in corporate or even after being in a different company or, you know, you're like, oh, I'm going to start this business. I'm going to create it. I'm going to be able to go wherever I want, work whenever I want. And then you realize like, it's your business. You have to like build it up. And the more you build
[00:19:14] it a lot of times, and you and I have both seen it over and over people get more of the, you know, the chains around them into the business that they lose all forms of freedom. So what they built the company for is no longer what they're actually receiving out of the company. You said something we got to dive deeper into this one because this is too good. And there's too many people out there
[00:19:40] that need to hear this. You decided to say no to an opportunity that you have been working on. How did you make that decision? What, how, you know, what process did you go through to kind of get to the point where like, no, I got a grandbaby coming. I got my 50th. I thought like, how'd you do it?
[00:20:03] Yeah. So this is something, so I had been thinking about it for several, I would say months, the opportunity, because people were asking for it. Like women were coming to me asking for this type of program. And so I'm like, okay, the, the need is there. I, it's actually in my unique ability. I would love to be this mentor, this coach to the, this group of women. And ultimately we
[00:20:30] actually started, we got the landing page. We've got the zoom links. Like we've got the stuff built. And there was this little, about two weeks ago, there was like this little intuitive hit of, you know, is this the right path for me yet? Like I've always envisioned my 50th year as somewhat like traveling and, and we're going to be an empty nester next year. Now we're going to have a grand
[00:20:59] baby next year. Like all of this stuff is happening. And I, I always thought like, I want my 50th year to be like filled with things that light my soul on fire. And as much as I feel like this would, it was just the commitment that, that I'm going to do this to the best of my ability. And that is what was weighing on me is like, I don't, I don't want to have to say no to my daughter and, and those
[00:21:26] things that are priorities that I want to put out there as, as priorities. And so for me, it was just that intuition. I went in a lot of different ways in the sense of like, I talked to mentors. I talked to important people on my executive team. I talked to my executive assistant. Like, so I had a lot of conversations and I actually, you know, it's, this is a good tip. I actually recorded the conversation because I'm a verbal processor. I asked them if I could record it, of course. And hearing back the
[00:21:55] thoughts that I have when I'm have, when I'm ideating with someone and thinking through, it's really interesting to hear yourself think through something. And that, that was really powerful to listen back. Uh, and you know, ultimately I had a two hour drive home last night and I'm like, I know the decision that needs to be made. And I told my husband and, and it was like a weight was lifted off me. Oh my God. I love, this is like hot off the press right now. Oh yeah,
[00:22:23] it's happening. Okay. This is so good and so relevant. So you said, once you made the decision, it's like, oh, you know, like the weight, which just means your wise woman, which is what we call highest self. She's there trying so desperately with your intuition to say, Hey, Hey, come on, Julia. Yeah. You don't want to take that on. You don't want to take that on, but I got it. Okay. So
[00:22:48] I got to keep going here. Let's get you fired. You wrote this book, right? What was the reason that you, you thought I got to write this book and I've got to get it out there. What, what was that? Why did you have to get this specific book out there? Yeah. Well, I do feel like we live our messages. We live our books. And so it's really my entrepreneurial journey. And I, I work with a
[00:23:15] lot of other women founders in business consulting and in financial planning. And this is, this is the thing that is, is I see over and over, I mean, even a hundred million dollar businesses that, that need to maybe appoint a president or appoint a CEO, bring someone in from the outside. It's like, they have to fire themselves. They have to, they have to be self-aware enough to say,
[00:23:40] Hey, I'm operating outside of my unique ability. I need to like do something different and firing yourself. Just like I said it to myself last night, I'm firing myself from this initiative. I'm not, I'm not, it's, it's going on, going on the shelf. And that, that is like a playful reminder for me to say, I don't have to own it all. I don't have to own operations. I don't have to own sales. I can have other people that step up and they love that. Like that's giving opportunity for them that they
[00:24:08] wouldn't have if I was trying to hold onto it all. So it really is like this, this mantra, I think of, of, of that I want entrepreneurs to hold onto and, and it allows them to lead from a place of vision and allows them to step out of the day to day, which is what they, what they need to do to lead
[00:24:28] at a higher level. Always. There's always, always this like, are you kidding me right now that you're saying that? Because I just got back from a couple week vacation after a big event and I came to, a decision on this riverboat cruise, I need desperately a COO that can really step in.
[00:24:55] And, and you hired a president to run the day to day. And you said within two years, the firm's assets had actually doubled. Yeah. But it's hard to let go. It's hard to say no, like you just did. And so what do you, what do you recommend to them? Yeah. You know, there, it's important to have checks and balances. Like when you're hiring someone
[00:25:19] that's like your number two, uh, second in command, it's, you want to make sure that there's alignment with the vision, right? They have to be just as excited as what you, as excited as your vision, as you are. And so, and they want to, they're, they're usually wired very differently that I don't, there's this visionary and integrator concept. Um, I think it's called the book's called rocket fuel
[00:25:43] and that, that love that. Yeah, it's great. It's like, it's so true too. So if a founder is very visionary, the integrator, it's like the visionary makes it up. The integrator makes it happen. Uh, and so if, if you have a super visionary trying to make it all happen, it'll work to an, a point, but they will start breaking down because they're operating in an ability that they shouldn't operate in. And so, but, so I think number one, it's vision alignment, but then there's also like
[00:26:12] checks and balances. You have to, you have to make sure you you're tracking the expectations, the, the scorecard, if you will, or the, the KPIs, the key performance indicators. So there has to be, you know, expectations, inspections, accountability. Uh, but if everyone is like growing in the same direction, then, and you're like, like I meet every Monday with my executive team. So I'm,
[00:26:38] I'm very involved in the business, but I'm not in the, in the day-to-day operational management, hiring, firing, like all of that. Right. So, and you know what you said earlier, just as I'm saying, you know, very easy for me to be like intrigued by another visionary. That would be the worst person for me to have if I'm the visionary and then I get another visionary,
[00:27:03] you know, you really need, you need the integrator and there's a great, um, I know that you know this disc, right. Disc profiling and how, if you're a strong D, it really works well, you know, with certain, you know, C, S, I mean, all this great stuff. So you just have to be thinking like, what's the yin to your yang? It really is so critical. So when you wrote Money Loves You, I need to understand
[00:27:31] what was your main objective there in terms of what were you hoping to get out to entrepreneurs? Yeah. So the whole idea of Money Loves You, it's again, a fun saying, uh, because what I have found in working with many families over many years is like the, the relationship that you have with money
[00:27:54] impacts so much your ability to grow and hold and, and be wealthy. And so the, the, you know, a lot of our mindsets around money were given to us before we even had a chance to earn money. It's like how our parents were with money, how our caretakers were with money. And so it's just really important that you, we all have to deal with money. All of us, like we all have to eat food.
[00:28:21] We all have to have money. And so, and I find a lot of women tend to just avoid it or they put it on their partner or they just, they just feel like it's maybe complicated. I think my industry does injustice to, um, average people because we have a lot of lingo and, and complex terms, but money, money, uh, we need to simplify it. And we all have this relationship with money and why not think about
[00:28:49] it in a, it's a relationship energy, right? So why not be in relationship with money? Why not think money loves you and give a possibility and wonder and opportunity? Yeah. Doing what I've been doing for as long as I have and knowing that only 1.9% of women hit seven figures. I looked at this really deeply and you know what I found every, it's like your industry, I hate to say it created a lot of
[00:29:15] this. It scares women. It makes them like, I can't do that. Oh my God. You know, and then the whole thing that we were told in school that girls are bad at math, at math. So I decided, um, years ago to turn anything that I do in my business, in what I teach into sexy spreadsheets. Oh, I love it. And like, you are just going to fall in love. You're going to be like, it's so sexy when you know your
[00:29:41] numbers. Yeah. So I, I mean, it is though, it's a different perspective. It's that rewiring, it's the mindset change, but I know we're almost out of time here and I have to go here because again, this goes right back to that whole creating your legacy. You haven't even hit 50 yet. You're the founder of the 1 billion for good movement, a vision of a thousand entrepreneurs, each committing
[00:30:05] 1 million causes that they care deeply about. Why this? Why this now? Yeah. Well, again, when I was writing the book, uh, and I just reflected back on our journey and we've been, we've been givers all along the way. And that's my encouragement. Like, don't wait to exit to then give, like give along the way. It's just added so much value to our lives. And I think that you get to a point once
[00:30:31] you create financial independence, like what, what are we, what is all this for? What are we doing all this for? Why am I still working if I don't have to work? It's like, there's, there's a bigger impact I'm here to create. And I want to inspire other entrepreneurs, specifically women entrepreneurs to do that too. Like get involved in something. I think so much women, we do so much in our own businesses and our own community and our own world, but like thinking about adding to a cause out there
[00:30:59] that's important to you and how much value that's added to my life. Like I want other women to experience that too. I am right there. I am high-fiving you like you can't believe. So there's a woman listening who has built something real. She is still the one holding every single piece of it together. The clients, all the decisions, the money. What is that one
[00:31:24] advice? The one thing that you would tell her to go do this week to start getting herself out of the middle? Yeah. Really good. I would say the, the hustle audit, I like to call it. So it's, it's just taking inventory of everything that you're doing. So if I'm ever at a point and I still do this, if I've ever, ever at a point where I'm overwhelmed, I will start just taking inventory.
[00:31:49] Like what, what is, what am I doing every day? You know, 24 hours a day, how much am I sleeping? All of that. And, but the activities, you will actually start self-correcting. You'd be like, oh, I shouldn't be doing my, this much email. I have an executive assistant that can take care of this. So just by logging your activity, it, it will tell you, um, I like to actually go back and look at it from the lens of what's giving me energy on my schedule and what's taking energy from me. And then the things that
[00:32:19] are taking energy from me, those are the first things that I'm like, okay, who else can do this? What can I let go of? What can I eliminate? What can I give to AI? There's a lot of different solutions to it, but it doesn't happen overnight, right? Like this journey of mine has taken 25 years of building this business and getting to who I am today. And so it's just little by little, taking one thing at a time that is draining your energy and, and having someone else do it is where
[00:32:48] I would start. I feel like I'm your soul sister. We could do wonder twin powers connecting right now because it's so good what you're sharing in the calendar never lies looking at what you're focused on never lies. So Julia, what stays with me from the conversation is how much freedom turns out in your, what you have said in letting go, right? Letting go of it all, of the control of the version
[00:33:17] of success that you were handed. And eventually even letting go of the money, because once you decide that it's kind of like you said it doubled and I did all this. So for those listening right now, write this down if you can. Freedom doesn't come from working more. It comes from building something that you can grow without you and then deciding what it's for. So I want you to hear these numbers
[00:33:43] again, numbers, $1 billion, a thousand entrepreneurs, a million each for causes that you care about. And if you've been telling yourself that you're, you know, I'm going to do this once I've made X, once I hit this number, once I have this amount of freedom, I want you to be thinking, can we start now? Can we start now? Decide now what your success is for. So Julia, where can actual people find you?
[00:34:12] Where can they get, you know, money loves you. Let's get you fired. I mean, all that. Where can they go? Well, here are about 1 billion of goods. Where? Well, everything is on my website at thejuliacarlson.com and all my socials are thejuliacarlson.com. And there's actually a pledge page. So if you want to learn more about the giving and just pledge to be one of those thousand women entrepreneurs, you can go to my website and there's a give page. It'll talk more about it.
[00:34:41] I'm there. I'm going. I love it. Yeah. So Julia, thank you so much for being here and for everyone listening. First off, you have to make sure that you are subscribing to this so that you can keep hearing these incredible stories from women that are inspiring, but they're also incredibly vulnerably sharing their stories. And if this landed and you're truly ready to redefine what
[00:35:10] success looks like in your next chapter, share the episode, get the book, give it as a gift to somebody else who really needs it today. So again, Julia, thank you. I appreciate you so much being here. And I look forward to sharing this out there even more, looking at your mission and helping others
[00:35:35] that have a firm understanding of their legacy reaching where you're going. So I will help. I will help get that out there as well. So thank you again. Be sure to rate this episode, review, subscribe to the podcast, and we will see you again next week. All right. Your next level is waiting. Thanks for tuning in. This is amazing what we're doing
[00:36:04] right now. Relaunch into a rich life. If today's episode sparks something in you, don't keep it to yourself. Please share it. I'll tell you more later about how that actually helps you have more success yourself. Subscribe so you don't miss one episode. Let's create unstoppable momentum
[00:36:27] together. So until next time, keep relaunching, keep rising, and remember, it's go time.

