Build the Business You Want | DFS 405

Hi, welcome to Destin for Success. I'm your

host, Jennifer Takagi, and I want to touch on a point that

was shared with my guest last week, Jacob Gwily, and his final

point, you know, when I break it down, was about long-term

planning, and I'm all about long-term planning. My mom had a

massive stroke. I was in my 30s, she was 62 and for 11 years out

of pocket, my mom and dad had to pay for care for her, so as soon

as I could sign up for a long term care policy for myself and

my husband, I did so because I did not want to be hit with

that, and we often don't think of these kinds of things until

we're much further down the road, and fortunately for me,

since I was the primary person who registered, my husband's

nine years older, but we were able to get it at a somewhat

reasonable price, and the price doesn't change, the benefits

increase, but your price is pretty steady on that, and I say

that because we have to think ahead, living in the moment is

perfect, and it's good, but also planning is good, and I am a

planner, and you can ask any of my friends if we have a plan,

and somebody doesn't show up, doesn't bring what they're

supposed to bring. Last minute brings three more people. It, it

takes me a minute to take a breath, and like find another

solution, like where am I going to come up with another chair at

Thanksgiving? Yes, that happened. Four extra people

showed up, and I already had 25 so I had a house full. I can

make it happen, but it takes a beat, right? I have to think

about it for half a second, then I'm like, okay, I can solve

this. So, in many aspects of my life, I am quite a planner, I'm

not a completely rigid, probably, but I am a planner. As

an entrepreneur, we need to plan to, and we don't always. I often

hear about planning to build your business to sell it, and

many entrepreneurs want to do that. Many coaches, speakers,

authors, they're setting up something that can go further

and be sold and be a long-term ongoing concern, which is super

cool. I haven't decided I want to do that just yet. We'll find

out, you know. Time will tell, but I have three things that I

want to hit on today. The first one is to build the business you

want to own in 10 years. If you look at what you're doing right

now, and you've just created another nine to five job where

you work 60 hours a week instead of 40, and you feel all the same

stress and pressure you did in your previous career before you

became an entrepreneur, is that what you really want? Am I

building a business that serves me, or am I just creating

another job very early on in my entrepreneurial journey. I was

told that it was really great if you didn't want to work on

Monday or Friday, you needed to block that out on your calendar

and not work on Monday or Friday, and that sounded really

great and groovy. But then it was like, oh wait, but I need to

take this call and this call, and this call, and so before you

knew it, my Mondays and Fridays were not my own, like my week

was a full week. So now I have Monday and Friday blocked off

with the intent that the only things that are work-related

that can be put on my calendars on Mondays and Fridays are what

I choose to put on there, so for instance, I am a member of

Growth Day, which is a personal development app. It's amazing. I

should probably drop my affiliate link in the show

notes. Note to self, put that in the show notes, because I - I'm

in there. It's Brendon Burchard's app. I'm sure he has

other partners in it, but Brendan's the main face of it.

There are other coaches and trainers in there, and he does a

daily fire, and he also allows for community to do learnings

and trainings for other people in the group, and you don't even

have to be a member of the Growth Day app, you can

register, and you have to put in your email and stuff, and log

in. Somebody on a live call just completely freaked out because

it wasn't just a direct click. In pay attention, people, people

don't want you in their world without a little bit of info.

And so every other Friday I hold a meet up and I discuss energy

healing, which is one of the main things that I do in the

world, I discuss energy healing and clearings, and I actually

teach the participants how to do it, as well as clearing heart

walls for the people who show up live, so I do that every other

Friday at 11am central, and it's called Let's Clear What's

Holding You Back, and it's important to me, it's a give

back, it's almost like tithing, I have this gift and I want to

share it, and so I don't mind working on Fridays for that.

That's like, oh my gosh, wait, stop. I have to do this. Oh, I'm

on a cruise ship. Nope, I gotta do my thing. I can't, I can't go

on shore because I'm doing my thing. I'm committed to it, and

it's a give back, so it's something I love and I'm willing

to do on a Friday. Other things. mm not so much. I implore you to

decide what kind of business you want. Mine has changed many

times since I started this journey, but freedom of time and

location have always been important. So, the question

becomes, What is important to you? What do you want to set?

What boundaries do you want to set? What systems do you need in

place? What kind of delegation do you need? I've got a VA, and

thank you, Lord, for bringing somebody into my life who will

work on demand, and I send her a message. It's almost never last

minute, do this yesterday. It's usually, you know, in the next

four or five days, can you do this, and she can usually fit it

in, and that works for me, because I don't need somebody

that often, I don't need that. I need some support, not

substantial support. I'm truly a solopreneur with a little bit of

assistance. So, what kind of business do you want to own in

10 years? Do you want to be off on Mondays and Fridays, unless

you choose not to? That's a choice for you to make the next

point. I want to make is small decisions compound over time. I

was on a podcast yesterday. I was actually on somebody else's

podcast. That's super fun. That didn't always happen, but I love

it when it does. If you have a podcast out, I'd love to be on

your podcast and talk about my 12 minute method. People think

12 minutes doesn't add up, and it adds up over time. 12 minutes

a day, every day, for one year is 73 hours. When was the last

time you invested 73 hours into one thing, do the thing. Yes,

started a book, you talked about writing a book. Yeah, complete

the book, get it out there. Now you're the authority, now you're

the expert. Even if you write short books, I write short

books, but you go on Amazon, you can find all my books. They're

short, and they end with something very actionable that

you can do, that you can do today to start changing your

life. You want a podcast, launch your podcast, of course. I'm

going to say Amplify You produces mine, and it's

wonderful, and I love it, and that's great. You want to start

smaller, perfect. Record it and upload it to your website,

record it and put it up on YouTube. It's free on YouTube,

right? Just start getting your message out there, it compounds

over time. I went in and found my top listen to seven podcasts.

I dropped them into Chat GPT, which, if by chance you don't

know, that is an AI tool, and I said, "Hey, review all these

solo episode podcasts and come up with quotes of things that I

actually say, that's how I say it works, and it comes down, and

it came up with 132 things that I said fairly consistently on

those different episodes, so I'm, I'm creating content, and

it's compounding over time. Build a stronger network. Who's

the guy you know, who the guy is? Who's that guy who said

you're the sum of the five people that you spend the most

time with? I'm finding that to be true more and more and more,

and it impacts who I want. To spend time with, so who's your

network? Who are you hanging out with? Hang out with somebody

who's doing something different than you are. Hang out with

somebody who is ahead of you, so you can watch what they do and

how they do it. And then you get to decide, do you want to do

that or do you not? What about a healthier body? I talk about the

12 minutes. What can you do in 12 minutes to be healthier? I

can get on my exercise bike and walk for 12 minutes. I could

walk down the street for six minutes, turn around and walk

back the next six and be back home, lots of options for 12

minutes. Oh, you're like, oh, but you know, I need groceries.

Okay, great. Spend 12 minutes and order your groceries to be

delivered. If you don't want to do that when you go to the

grocery store, I don't know how long it takes you to get there,

but once you get at the grocery store, only shop on the outer

perimeters, that's where your fresh foods are, your fruits,

your vegetables, your meats, your dairy products. It's all on

the outside. If you're not going up and down every single aisle,

looking at everything in the pre-packaged, pre-processed

food, you're going to have a whole lot easier chance of

buying things that are going to nourish your body in a healthier

way. If that's on your list, it may not be on your list. I'm not

putting it on your list, just if it is. And then you want a

thriving business, what can you start doing every single day, so

that you're more visible, you have more authority. What can

you do? And again, 12 minute increments, small things people

say, "Oh, I need to write an article, and they talk about it

for an hour, and they still don't have it done. Set a timer

for 12 minutes, you have no idea what you can accomplish in 12

minutes until you start doing it. Invest in your future. What

can I do today that the future, Jennifer, in three years, five

years, 10 years will thank me for. One can be building an

email list, if you're on a social media platform, that

platform could go away at any minute. I have a friend, and the

social media platform shut down her entire group. She had been

cultivating a private group for, like, I don't know, seven or

eight years. 1000s of people were in that group. She did not

have their emails. Facebook randomly, arbitrarily, and

capriciously, because I like to say arbitrary and capricious,

arbitrarily and capriciously shut her account down. If you

build your email list, that's yours. That's yours. Recording a

podcast episode. Recording a series about one thing. I've got

a private podcast that's a series of meditations for

different topics. I've got a private podcast that's my 12

minute gift, and you can get that at 12 minute gift, that's

one to 12 minute gift.com you can get that there, and it's a

series of three episodes that talk about my win methodology.

Why are your brain for success? Imagine your future, and what

are your next steps. You can get that at 12 minute gift com. Then

write a chapter in a chapter book, whether it's your own book

or it's a compilation book, as long as it's out there and

you're in a book, do it. That makes you the authority.

Sometimes you need to have a difficult conversation with

somebody.

Maybe that's what you can do to invest in your future to have

that difficult conversation and resolve the issue, and sometimes

it comes down to hiring support. What kind of support do you

need? It might be in your business, it might be in your

household, maybe you need somebody to run those errands

for you. I just saw a post, and this gal said, I live in this

area, and I'm back, and I can run your errands for you today.

I'm hitting these three towns, and they were all like 25 miles

apart. That girl put some miles on her car, and I thought, holy

crap, only if she were here, I'd have her do some things for me.

What kind of support do you need? I heard once that if

you're doing a big launch and you have a lot going on, meal

prep is very important, so you can just grab and go, but I have

a friend who literally called the local culinary school and

said I need a dozen meals, can you have somebody prepare him,

and he had to pay for. Groceries, but then the students

of the school put all the meals together for him, so in his

super busy week he didn't have to, and he didn't have to pay

somebody, right? He just paid for the food. So be creative,

think about what you can do now to build that longer term

success, because long term success isn't about reacting to

today's problems. It's built by making decisions that create

opportunities for tomorrow, whether we're talking about

employee benefits, financial planning, or building a

business. The principle is the same. Make decisions today that

create freedom, opportunity, and abundance for the future you,

because you want a future you. And remember, you don't have to

do it all in one day, you can just do it 12 minutes at a time.

I'm Jennifer. Takahagi, and I look forward to connecting with

you soon. Bye.