Your story is one of the most powerful tools your business has. In this episode of Authentically Elisa: Scaling on Your Terms, Elisa sits down with creative storyteller and copywriter Gabriela Grant to explore how your personal story and brand mission can shape a compelling, authentic brand voice. They discuss why storytelling matters in an increasingly AI-driven world, how to uncover the meaningful moments that shaped your business, and why scaling your business in small, intentional steps can help you stay aligned with your values. Gabriela also shares practical guidance for finding your unique voice and embracing the language, experiences, and stories that make you—and your brand—distinctly you. About Gabriela Grant:
Gabriela Grant is the Founder and Lead Creative Storyteller for GG The Writing Genius. She helps women-led businesses use the power of their story to write a clear brand voice that attracts their dream audience and makes them money. Grant's storytelling career began in undergrad at The University of Maryland, College Park, with a degree in Dance and Social Change Through Dance. As she moved to Los Angeles, she pursued theater performance training at Identity School of Acting. Her writing career began developing fundraising departments for non-profits as a grant writer and completing a certification in copywriting through Sarah Turner's Write Your Way to Freedom. Grant loves to find the balance between writing to make money and writing to feel! You can find Gabriela Grant at https://thewritinggenius.substack.com/ About the Host:
Elisa Boogaerts is a Launch Strategist and fractional Project Manager and founder of Launch Partner Pro. She helps established coaches launch their online programs and events with ease so they can focus on scaling their business. She has 15 years of project management experience that she uses to get her clients ready to launch in a structured and organized way. She works with their team by keeping everyone focused and on task to her launch plan. This way the coach can be out speaking, selling and filling their events knowing that everything else is being taken care of.
You can find Elisa at https://www.launchpartnerpro.com
