Conversations That Converts
Quantum Shift PodcastSeptember 30, 202601:05:36

Conversations That Converts

Our panelists share their actionable frameworks for optimizing what happens before, during, and after the microphone is turned on. You will discover how to identify the perfect audience fit over sheer audience size, pre-interview your host to co-create an engaging dialogue, and master the art of storytelling to share your unique "special sauce". We also dive deep into repurposing podcast content to turn a single interview into a multi-channel campaign. Stop wasting time on random visibility. Watch this episode to learn how to cultivate long-term relationship-building, expand your personal brand, and establish a repeatable lead-generation strategy that attracts high-paying clients long after the episode airs.

TIMESTAMPS / KEY TAKEAWAYS
05:10 - Why Podcast Guesting is a Strategic Business Revenue Stream
09:30 - Audience Fit Over Audience Size: Stop Chasing Empty Visibility
13:15 - Co-Creating the Show: The Mandate for Pre-Interviewing
17:45 - Practicing Storytelling and Weaving in Your "Special Sauce"
22:20 - Repurposing to the Max: Moving Past "Post and Ghost"
28:00 - 52 Profit Plays: Relationship-Building and Monetization Hacks
33:45 - Core Takeaways and Expert Panelist Free Gifts

MEMORABLE QUOTES
"The thing that I think about from a guesting perspective is the lack of treating a podcast as a business revenue stream." — Lady Jen Du Plessis
"It's not a one and done. It's not show up, throw up, and hope up." — Lady Jen Du Plessis
"And guess what guests do? They post, if they do once, post and they ghost." — Lady Jen Du Plessis
"Make sure the words and the music match. You just don't want to be on the big show just to be on the big show. You want to be on the right show, sharing the right message that's relevant and congruent to how you serve today..." — Nancy Juetten
"You don't have to be great to start, but you do have to start to be great." — Les Brown (quoted by Lady Jen Du Plessis)

Host: Keren Kilgore
Helps authors, coaches, and speakers get unstuck so they can write, publish, and market books that create quantum shifts in their business.
https://quantumshiftmedia.com/law-of-subtraction-session

Featured Guest: Lyndsay Phillips
Helps experts turn podcast interviews into Conversations That Convert and repurposes them into content that builds visibility, authority, and leads long after the interview ends.
https://assessment.guesting360.com/

Podcast Panelists
Michelle Abraham is an award-winning podcast strategist helping entrepreneurs build authority, attract clients, and create business opportunities through strategic podcasting and relationships.
https://highvibeleaders.com/soul

Nancy Juetten is a messaging strategist, mastermind leader, and cancer thriver empowering purpose-driven entrepreneurs to design meaningful, legacy-focused next chapters with intention.
https://njuetten.lpages.co/the-top-10-things/

April Adams Pertuis is Founder and CEO of LIGHTbeamers, empowering women to use storytelling to build visibility, stronger communities, meaningful connections, and lasting impact.
https://www.lightbeamers.com/identity

Lady Jen Du Plessis is an award-winning speaker, author, podcast host, and mentor helping entrepreneurs build world-class teams, scale businesses, and achieve freedom.
https://api.totalallinonesolutions.com/widget/form/pJK2jnToXlq5FzSPj24b

Bonnie Schutz, CEO and founder of Tandem Resource Solutions, is a delegation and outsourcing expert who helps leaders optimize workflows, build support systems, and reclaim time to focus on growth, freedom, and meaningful priorities.
https://drive.google.com/file/d/1dDYpXAi1p1HQtxvHip0pu6dKW8Cx0urN/view?usp=sharing

About Quantum Shift Media
At Quantum Shift Media, Keren Kilgore helps authors, coaches, speakers, and business owners write, publish, and market fiction and nonfiction books that align with their deepest truth and professional purpose—transforming them into powerful business assets that grow visibility, impact, and income. With over 25 years of experience in publishing, she guides clients through every phase of the process— from crafting a compelling manuscript to book design and a strategic book launch that attracts clients, speaking engagements, and media attention. Her services include book coaching, professional book design, publishing, author branding, and marketing campaigns, including her signature 90-Day Book Launch Blueprint.

Check here to get free gifts: https://quantumshiftmedia.com/podcast
Website: QuantumShiftMedia.com
Email: Keren@QuantumShiftMedia.com
Phone: 303.550.8657

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podcasting for business growth, podcast conversations that convert, podcast guesting strategy, lead generation, how to convert listeners to clients,