What You’ll Hear:
- Why a group practice website "Frankensteined" together from a solo practice site keeps clients asking for you, and why it needs to be rebuilt from the ground up
- The core structure every group practice site needs: home, about us, a full page for each clinician (not just a paragraph), and specialization pages that speak to a specific pain
- The three must-haves for every clinician page: their professional background, a "my journey" story, and why being a therapist is meaningful to them
- Why format matters more than length, and how headings, short paragraphs, and bullet lists help a dysregulated visitor find their answer quickly
- How to present 20+ services without overwhelming visitors, using mega menus, plain-language categories, index pages, and internal linking
- Why your website isn't meant to do all the matching, and how reassuring visitors that it's okay not to know what they need helps them reach out
Reflection Prompts for the Week
- If a new client landed on your website at three in the morning, would they see your team, or just you?
- Does your website tell the story of who "we" are, or is it still built around your solo practice identity?
- What do your clinicians believe in or care about that could unite your practice's story?
- Does each of your clinicians have their own page, a current photo, and a story that helps clients connect with them?
- Where on your website could you reassure someone that it's okay if they don't know what they need yet?
Resources Mentioned on this Episode
- Empathy Sites, website design, writing, and ongoing care for group practice websites: www.empathysites.com
- Kat Love Coaching, one-on-one marketing coaching specializing in building referral networks: www.katlove.com
Featured Guest: Kat Love
Therapists helped Kat heal from childhood sexual abuse, so now she specializes in websites and marketing for therapists. From finding the right words for their websites to implementing marketing strategies that fill their practices, Kat helps therapists attract more clients, build stronger referral networks, and focus on their clients instead of worrying about finding them. Learn more at empathysites.com and katlove.com.
Website: https://empathysites.com
Website: https://katlove.com
Facebook: https://facebook.com/katmlove
Meet the Host: Lisa Catallo
Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day.
Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose.
Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does.
When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter.
Connect with the Host:
Website: www.grouppracticenetwork.ca
Instagram: instagram.com/grouppracticenetwork
Facebook: facebook.com/grouppracticenetwork
LinkedIn:www.linkedin.com/in/lisa-catallo
Loved this episode? Let’s take it a step further.
Grab the free Time + Energy Audit for Group Practice Owners to get super clear on where your time is going—and what it’s actually worth.
👉 Download it here: https://www.grouppracticenetwork.ca/thank-you-etl
And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside Group Practice Connection—the membership designed to help Canadian group practice owners lead with clarity and confidence.
✨ You don’t have to do this alone. Check it out here: https://www.grouppracticenetwork.ca/the-group-practice-connection
Empowered to Lead is proud to be on the High Vibe Podcast Network Check out Lisa's Gift in the Vault https://highvibepodcastnetwork.com/gifts
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